I write for personal brands, product brands, service brands, company brands, purpose brands and C-Suite brands.
In each case, it’s not just the end result you may want to see, but how I applied my thinking process to preserve the integrity of the brands that gave me the assignment to strategize and develop content. for their brands.
That’s why these portfolio samples are nestled into small case studies.
SEO Content Writing is blogging solely for ranking in search engines.
The “Ultimate Guide” blog post: Readers simply love this format for its depth.
The “Concept-Explainer” blog post: offers both knowledge and action tips
The “Engaging-Listicle” blog post: it must be educative and entertaining
The “Case-Studies” blog post: ideal for problem-solution examples
The “How-To” blog post: every point made easily actionable
A “Review & Interview” blog post: for showcasing products and their owners
The “FAQ-Style” blog post: to-the-point answers must be data-driven
The “Free-Download” ebook format: an ideal length to use as a giveaway
The “Full-Length” ebook format: for selling from your site or Amazon
Email sequences are perfect to nudge people towards taking decisions
Email newsletters are engaging when curated as “themed-mini-magazines”
Short social posts need to enhance branding and be innovative to engage
Long form social posts can be engaging infographics or influencer posts
My simple 5-Step video script works for YouTube/course videos
Concise podcast summaries must still reflect the podcaster’s flair
Factual news about innovations are what makes good press releases
Personal bios must be succinct while perfectly positioning your branding
Product pages, critical to sales, must inform but not distract
Case studies involve problem-solution storytelling – with results
Whitepapers must be authoritative for decision-support
Slide decks for presentations should be visual aids to ideas
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