By no means is this portfolio a repository of all the work I have done in 40+ years. But it’s just to give you an idea of how I have tackled 22 different types of content requirements.

Browse through the portfolio items below to see my repertoire, range, and versatility – across blog posts, ebooks, email sequences, newsletters, social posts, videos, podcasts, and more. 

That said, no work done for other clients can tell you what I can do for your business, so if you have a need, we must chat.

My portfolio showcases not only my versatility across diverse content formats but also underscores my meticulous approach to each. In curating these samples, I’ve striven to illustrate not just my prowess as a writer but also the nuances that distinguish each format. This collection reflects my deep understanding of the significance of aligning content to its intended medium, ensuring that every piece resonates optimally with its audience.

Read on …

Contents of this portfolio

My content/brand strategy expertise, and my SEO/UX writing skills, are demonstrated in this portfolio. See the samples of the different kinds of content formats I have written. I hope this gives you a view of the breadth and depth of my expertise. 

Personal Brand Blogs

Portfolio Item 1:
Blog Post For A Small Business Consultant

Small Business Marketing Guide (Yes, With A Clear Roadmap!)


“SEO Content Writing” is blogging solely for ranking in search engines.

Portfolio Item 2:
“Ultimate Guide” Post
5000+ words

Mompreneurs: A Guide To Making Both Life And Business Rewarding

Portfolio Item 2 - Ultimate Guide Blog Post

The “Ultimate Guide” blog post: Readers simply love this format for its depth.

Portfolio Item 3:
Post: 4000+ words

Business Burnout: Signs, Signals, And Soothing First-Aid

Portfolio Item 3 - Concept Clarifier Blog Post

The “Concept-Explainer” blog post: offers both knowledge and action tips

Portfolio Item 4:
Post: 3000+ words

5 Ways To Steal Your Competitor’s Thunder In Digital Marketing

Portfolio Item 4 - Engaging Listicle Blog Post

The “Engaging-Listicle” blog post: it must be educative and entertaining

Portfolio Item 5:
Post: 2000+ words

Social Reputation Recovery From Setbacks: 3 Terrific Examples

Portfolio Item 5 - Case Studies Blog Post

The “Case-Studies” blog post: ideal for problem-solution examples

Portfolio Item 6:
Post 1000+ words

How To Write Eminently Scannable Content: 8 Terrific Tips

Portfolio Item 6 - How-To Blog Post

The “How-To” blog post: every point made easily actionable

Portfolio Item 7:
Post: 750+ words

Sticky Branding by Jeremy Miller: Book Review And Chat

Portfolio Item 7 - Review-Interview Blog Post

A “Review & Interview” blog post: for showcasing products and their owners

Portfolio Item 8:
“FAQ-Style” Blog
Post: 500+ words

“Why Is My Social Engagement So High, But Sales So Poor?”

Portfolio Item 8 - FAQ-Style Blog Post

The “FAQ-Style” blog post: to-the-point answers must be data-driven

Ebooks Variations

Portfolio Item 9:
Mini Lead Magnet

How To Find Bloggers In Your Niche: Power Outreach

Portfolio Item 9 - Mini Ebook

The “Free-Download” ebook format: an ideal length to use as a giveaway

Portfolio Item 10:
Full Length Ebook

Knowledge Commerce: Monetize Your Expertise

Portfolio Item 10 - Full Length Ebook

The “Full-Length” ebook format: for selling from your site or Amazon

Email Sequences and Newsletters

Portfolio Item 11:
Email Sequence

3-Email Sequence To Launch A Videography Course

Portfolio Item 11- Email Sequences

Email sequences are perfect to nudge people towards taking decisions

Portfolio Item 12:
Email Newsletter

My Own Weekly Newsletter - The ContenTrackr

Portfolio Item 12 - Email Newsletters

Email newsletters are engaging when curated as “themed-mini-magazines”

Social Posts Variations

Portfolio Item 13:
Short Form Social Posts

A Variety Of Short Posts For Twitter, Facebook, LinkedIn

Portfolio Item 13 - Short Social Posts

Short social posts need to enhance branding and be innovative to engage

Portfolio Item 14:
Long Form Social Posts

Longer Form Posts For Pinterest and Instagram

Portfolio Item 14 - Long Social Posts

Long form social posts can be engaging infographics or influencer posts

Videos & Podcasts Support

Portfolio Item 15:
Video Script

Video Script For Interview With An Instagram Influencer

Portfolio Item 15 - Video Script

My simple 5-Step video script works for YouTube/course videos 

Portfolio Item 16:
Podcast Summary

Podcast Summary For Burning Bachelor Bart’s Show

Portfolio Item 16 - Podcast Summary

Concise podcast summaries must still reflect the podcaster’s flair

Press Releases & Personal Bios

Portfolio Item 17:
Press Release Example

Press Release To Announce A Joint Venture

Portfolio Item 17 - Press Release Example

Factual news about innovations are what makes good press releases

Portfolio Item 18:
Personal Bios Example

Personal Bio For A PTSD Expert's Initiative

Portfolio Item 18 - Personal Bios Example

Personal bios must be succinct while perfectly positioning your branding

Product Pages & Case Studies

Portfolio Item 19:
Product Pages Example

Product Page For A Self-Teaching Spinal Yoga Video Course

Portfolio Item 19 - Product Pages Example

Product pages, critical to sales, must inform but not distract 

Portfolio Item 20:
Case Studies Example

Case Study Of A Beer Brand That Grew From Old To Young

Portfolio Item 20 - Case Study Example

Case studies involve problem-solution storytelling – with results

WhitePapers & Slide Decks

Portfolio Item 21:
Whitepaper Sample

Whitepaper For A Solar Energy Advisory Business

Portfolio Item 21 - Whitepaper Sample

Whitepapers must be authoritative for decision-support

Portfolio Item 22:
Slide Presentation

PPT presentation on Purchase Funnels Content

Portfolio Item 22 - Slide Deck Example

Slide decks for presentations should be visual aids to ideas

Actions to take today ... turn brand challenges into wins

Delve deeper into the tangible results of my unique approach by exploring my service packages and my case studies. Each piece is a testament to the harmony of experience, an unconventional mindset, and cross-sector adeptness.

If you’re eager to elevate your brand’s narrative and strategy, don’t hesitate to tap into my wealth of knowledge. Make it work wonders for you.

Take your brand's content marketing from run-of-the-mill to remarkable

Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

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