Short social posts need to enhance branding and be innovative to engage
Social media posts of the shorter variety are great for two goals, One, they can help reinforce your branding. Two, you can use short form social posts to engage in a variety of ways with your target audiences.
Twitter, Facebook, and LinkedIn are ideal places to make frequent short social postings that keep your brand and slant fresh in the minds of your target audiences who follow you or connect with you.
Short posts without visual power seldom catch the eye. They look too dry. So make sure your visuals are a medley of still images, videos, infographics.
If they all come from your social account your posts must wear a consistent pattern that stamps your branding. Here are a few of the varieties of short posts from one brand that uses color-coding to separate its categories of posts while still retaining its overall branding look and feel.
After you see this portfolio sample below, click here to get back to the Portfolio Index page.
Social excerpts of the brand’s own blog post
Social excerpts of curated posts of others
Social posts that use quotes from influencers
Social posts that entice subscribers to the brand’s email list
Social posts that engage audiences with interesting polls
Social posts with videos of sponsored events
