How life’s always surprised me with fortuitous miracles
Life is a roller-coaster, but full of serendipity
Of course. my life has had its up and downs, because I’ve worked for 40+ years, and in that time it’s inevitable you go through a lot.
For a peek at my education and credentials scroll right down.
A short resume of what I’ve been doing in these 40+ years would read something like this …
“I have Advertising & Digital Marketing experience of 40+ years, handling global multinationals as well as disruptive small businesses in emergent markets. I grew from being a copywriter in global ad agencies into senior agency management. From there I went into high-profile digital entrepreneurship, then global consulting, and then online solopreneurship. I’m now a content strategist and a freelance content writing pro.”
This short resume, however, doesn’t say much about the part that’s most instrumental to my life – the miracles that gave me my breaks.
I started doing Transcendental Meditation about 40 years back – twice a day, religiously, without missing a day. That meditation (and subsequent advanced techniques I learned) had, I believe, a direct hand in helping me.
During both my “up” times and “down” times I got astonishing opportunities from the blue that exponentially increased my successes, much to my own wonderment. Naturally, I was curious to know what made my life so prone to these lucky breaks from both success and failure. I realized it was about a mindset I had acquired thanks to the daily meditation.
More about that in a minute. Let’s digress a bit to let you know a little more about me.
Been there, done that – and quite a bit more
On this planet, I live in Chennai, India.
I have been in digital marketing for over 40+ years. I have worked with over 125 client brands on the extreme cutting-edge of digital technology.
In the first 17 years of my career, I held positions with three multinational advertising agencies – Ogilvy & Mather, J Walter Thompson, and Lintas Lowe.
In the next 6 years, I achieved success and international acclaim as an entrepreneur. I became the Founder and CEO of my own avant-garde digital content and brand experience innovations company, Avigna Technologies. World-leading industry giants and financial entities invested in us. I had nearly 150 employees of high caliber. We were hell-bent on producing first-of-a-kind web projects and even won the Cannes Lions Award 2000 for web innovations.
In the following 10 years or so, I became an independent digital marketing specialist/consultant for mid-to-large-sized corporates and disruptive entrepreneurial clients in the US, UK, and India.
I then felt a yen to start online businesses – so I started three of them in succession in 7 years – first, a course-based membership site, then an eCommerce site selling info products, and finally, a community bonding site for solopreneurs.
Like everyone else, I too am a product of the experience and expertise I gathered across the years. For me, my forte has evolved as a deep understanding of the desires and pain points of both very small and very big businesses and their brands. My repertoire has examples of the kinds of brand challenges I have come across – handling personal brands, product brands, service brands, company brands, purpose brands, and C-Suite brands.
So, from all this to now freelance content writing? What’s the logic, you ask? Let’s delve into that.
From a life of miracles, here are my learnings
First, what are miracles? They are seemingly sudden unconnected coincidences in life when the Universe suddenly gives you what you wished for – or something even better.
People say you can’t prepare for miracles, so you better have a more rational Plan B. That’s nonsense. It just shows you don’t know how to produce miracles to order. Because here is how it all works.
When I talk of miracles, they are of this kind that C J Hayden, the author of “Get Clients Now!” talks about as the Magic Of The Persistence Effect. She writes:
“There is an interesting phenomenon that occurs when you get serious about marketing in a focused, consistent way. You begin to get results in unexpected places.
The phone rings, and it’s a prospect you spoke to months ago saying they are suddenly interested in working with you. You go to a networking meeting that seems like a complete waste of time, and run into a hot new prospect in the elevator on your way out. You get an exciting referral from someone whose name you don’t recognize. It’s almost as if the universe has noticed your dedication and decided to reward you.
Don’t make the mistake of thinking that these out-of-the-blue opportunities are accidents. There is a direct connection between the level of effort you put into marketing and the results you get out of it — even when it seems like the results are completely unrelated to your efforts.
This marketing phenomenon is so common that I call it the Persistence Effect. If you persist in making ten calls a day, every day, you will get business, but it won’t all come from the calls you made. If you consistently attend one networking event per week, clients will appear, but not necessarily from the events you attended. Don’t worry about why it works; just know that it works.”
Converting this concept into action-steps, what do you get? Here’s my understanding:
- Set goals, if you wish, or let the Universe show you many goals you never thought of. That’s called “following your bliss”.
- Make some daily action-effort in the direction of your goal or your bliss. Enjoy the process, and keep at it in the best ways you can think of. Don’t worry that your process may be wrong. Feel free to change or evolve your process as intuition guides you.
- As you stay with the process – any process – you are powerfully amplifying and affirming (via actions, not words) your intention to receive miracles. The Universe will notice your persistence and readiness for a promotion.
- Results WILL come in their fullness of time. You will not be able to second-guess when or even what may come as results. Often it will be far beyond what you may have thought. But the results WILL come from somewhere, as the Universe’s reward for your intention-strengthening actions.
- Miracles happen .. but not in the way you think.
Two of the miracles that rocket-boosted my life
Among the many miracle instances I’ve gained from, two come to mind as inflection points in my career.
One instance catapulted me into a much higher earning league.
When I was running my company, I had created a hit-list of target client companies I would regularly email, to remind them I existed and to give me their business.
I suddenly got an irate email from one gentleman I’d dropped from my list for “inactivity”. He wrote, “Why have you stopped sending me your emails?” He was anguished. I was aghast. He’d been a silent fan. I patched up with him.
He then became my conduit to another business that paid me in six figures.
Moral? Never listen to those who say you must prune your subscriber list and drop the inactive ones. Volcanoes can stay silent for years and then one day blow their tops off and fill the surrounding land with seemingly destructive fiery lava.
That may sound ominous in the short term. In the long run, however, volcanic deposits can develop into some of the richest agricultural lands on earth on which new crops can grow.
A second instance led to my freelance writing career – a direction I never thought of
As I told you before, I had created a series of online businesses where I would blog a lot. I was expecting to get customers for my membership site, or buyers for my info products, or solopreneurs wanting to join my community. Instead, I got something else.
Countless online entrepreneurs who read my blog posts never bought my products – but instead, they asked if I could write their blogs for them. Among them were also an agency and a magazine with long-term writing proposals.
But the one that made me sit up was a request from a CEO (via LinkedIn) asking if I could ghostwrite his monthly CEO blog for a princely sum. Seeing as I’d been a CEO myself, he believed I would know how CEOs could promote themselves as thought-leaders.
Look at who my businesses were aiming at – and what target audiences I was actually getting! How could I say no when the Universe was home-delivering these writing requests as miracles?
So, I’ve now launched this freelance content writing service – but with a “mutual happiness” policy. What’s that? Read on …
I count my wealth not in money but contacts
Every contact is worth its weight in gold. Freelance writing allows me the luxury to come across a lot of different people and to see and enjoy the variety of the human race.
I enjoy the writing, the relationships, and the win-win we can generate that produces greater happiness all around. The expansion of happiness is the principle.
That’s why I don’t prioritize pricey projects and turn away the low-priced ones. I take on projects depending on how much I can really help rather than by how much clients pay me. I get my mojo when I can increase both my happiness and my client’s happiness.
Money can never be as good a barometer as mutual happiness. I’m therefore open to every kind of content-writing opportunity, and to building friends through a spirit of teamwork. So, if you have a content-writing need, don’t wait. Don’t hesitate. Contact me immediately via my contact form.
Have a great day and a great life – and may you too get everything you desire and more!