About Me

40+ YEARS IN ADVERTISING & DIGITAL MARKETING ... PLUS, CONTENT STRATEGY, AND CONTENT WRITING

I grew from being a copywriter in global ad agencies into senior agency management. From there I went into high-profile digital entrepreneurship, then global consulting, and then online solopreneurship.

I’m now a Content Strategist and a Content Writer Pro, helping SME businesses and brands aspire and grow bigger though brand authority building. Long ago, I adopted David Brier’s’ mantra as my own: “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” I’ve never looked back.

Been there, done that

In the first 17 years of my career, I held positions with three multinational advertising agencies – Ogilvy, J Walter Thompson, and Lowe Lintas.

In the next 6 years, I achieved success and international acclaim as an entrepreneur. I became the Founder and CEO of my own avant-garde digital content and brand experience innovations company, Avigna Technologies. World-leading industry giants and financial entities invested in us. The company had nearly 150 employees of high caliber, and consistently
produced first-of-a-kind web projects. It was even adjudged a Finalist at the Cannes Lions Award 2000 for web innovations.

In the following 10 years or so, I became an independent digital marketing specialist/consultant for mid-to-large-sized corporates and disruptive entrepreneurial clients in the US, UK, and India.

I also started three online businesses in succession in 7 years – first, a course-based membership site, then an eCommerce site selling info products, and finally, a community bonding site for solopreneurs.

The businesses that invest in brand authority and strategically build it are the ones we always remember. They’re the ones we come winging back to - and buy from or work with again and again. That’s because by successfully articulating and demonstrating their authority, they’ve won our trust, admiration and loyalty as consumers.

Shobha Ponnappa

A product of experience

Like everyone else, I too am a product of the experience and expertise I gathered across the years. For me, my forte has evolved as a deep understanding of three areas: Content Strategy, Brand Marketing and SEO Copywriting.

I understand the desires and pain points of both very small and very big businesses and their brands. More importantly, I understand online consumer psychology. I understand what makes consumers respect brands and translate their respect as win-win transactions.

My writing repertoire has examples of the kinds of brand challenges I have come across – handling personal brands, product brands, service brands, company brands, purpose brands, and C-Suite brands.

By popular demand I am also soon translating my knowledge and expertise into a Strategic Brand Content Academy for entrepreneurs who want to aspire higher and enter the bigger league. To share everything I know from big business to the smaller ones gives me immense happiness beyond money. It’s my “why”.

Credentials matter too

In a world that demand social proof, every qualification adds to client reassurance. That’s why I wear these badges of education proudly.

An MBA Degree in Marketing from the University of Wales, UK. A SmartBlogger Certification in Content Marketer. A Content Marketing Certification from Hubspot, And an SEO Copywriting Certification from Yoast. It’s who trained you that matters.

Counting wealth in contacts

Every contact is worth its weight in gold. My career path has allowed me the luxury to come across a lot of different people and to see and enjoy the variety of the human race.

I’ve seen big players at work and small ones too. Self-limitation is the only difference I’ve seen between the two.

I enjoy the writing, the relationships, and the win-win we can generate for small businesses and brands with lofty mindsets. Big thinking produces greater happiness all around. The expansion of happiness is the principle.

That’s why I don’t prioritize pricey projects and turn away the low-priced ones. I take on projects depending on how much I can really help rather than by how much clients pay me. I get my mojo when I can increase both the size of my happiness and the size of my clients’ happiness.

The same principle of building lifelong frienships applies to people I train or coach. Expanding people’s visions and spurring them to be more ambitious achievers makes me want to celebrate their victories as my own.

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