I can elevate your brand’s unique differential and power in a world awash with sameness. It’s about being “unusual by strategy.”
Today brands need chutzpah, ambition, and audacity. If you’re ready to shatter the status quo, stand out, and achieve extraordinary brand results, I’m here to enable bold moves and innovation. With over 40+ years of experience in Advertising and Digital/Content Marketing, spanning 125 brands, I can create irresistible content.
P.S.: Whether you’re a budding brand strategist, an established content creator, or simply passionate about unique marketing approaches, my Creators Academy is your treasure trove of learning resources – courses, ebooks, toolkits, webinars, workshops, and community – available at special rates for members.
When you are the primary brand of your business, how can unusual brand content profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can unusual brand content help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can unusual brand content get you greater visibility, reach, trust, and sales?
When your company is your brand, how can unusual brand content impact your stakeholders and competitors, and get you market dominance?
When your brand is driven by a purpose greater than itself, how can unusual brand content evangelize its transformative message to millions?
When you’re a CEO, COO, CFO, CIO, or CMO of a business, how can unusual brand content help your thought-leadership shape industry opinion?
“In a digital world overflowing with content, ‘usual’ gets overlooked. My four decades in brand strategy have taught me this – the unusual, when rooted in sound strategy, stands out and sticks in the mind. That’s why I commit to being ‘Unusual by Strategy’. It’s not just about being different; it’s about being different where it counts. For your brand, this means content that’s not just noticed, but remembered and acted upon.”
I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies.
I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO/UX Writing.
To add to this is my personal mandate to bring the unusual into every piece of work I do to lift its competitive edge.
I also have an MBA in Marketing from The University of Wales UK, and I’m a SmartBlogger Certified Content Marketer.
In an era where artificial intelligence (AI) offers unprecedented efficiency in content creation, its content often lacks the human touch, leaving us with robotic and impersonal narratives. The solution? A harmonious blend of proven and unusual approaches that infuse a sense of humanity into AI-generated content.
In today’s digital landscape, content marketers face the dual challenge of staying ahead of rapidly evolving trends while consistently delivering content that resonates with their audience. The solution lies in harnessing predictive content analytics to unlock new levels of audience engagement and content efficacy.
In today’s fast-paced digital world, the challenge of not just attracting but also retaining customers has intensified. Brands must navigate through consumer expectations, constantly evolving to forge enduring bonds. The key lies in balancing proven and unusual strategies that resonate deeply with customers.
In the digital realm, the battle for consumer attention is fierce, and your website’s user experience (UX) stands as your frontline warrior. A subpar UX can repel visitors as swiftly as a superior one can engage them. To turn this tide, mix a strategic blend of tried-and-tested ways with innovative, off-the-beaten-path approaches.
Capturing the attention of an ever-scrolling audience on social media is a challenging yet crucial task. Brands face the dual challenge of standing out in the crowd and also keeping their audiences actively engaged. The key lies in a strategic blend of conventional wisdom and innovative, unconventional methods.
In today’s world, brands face the challenge of not just being heard, but also resonating with their audience. The key? Crafting a distinctive brand tone of voice – a blend of tried-and-true and innovative approaches. This unique voice becomes your brand’s signature, setting the stage for meaningful connections and lasting impressions.
Give yourself truly big benefits.
Get my weekly newsletter packed with unusual brand content tips, tricks, tactics, techniques, and trends. I scour the Net for you.
Get a free download of my eBook “Unlock Brand Brilliance: 100 Ways To Make Your Brand Content Unusual” … change your trajectory.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
KEY TOPIC CATEGORIES COVERED ON THIS SITE:
COPYRIGHT © 2023. SHOBHAPONNAPPA.COM. ALL RIGHTS RESERVED.
