Hello, I'm Shobha

Shobha Ponnappa Image

I'M A FREELANCE BRAND BLOGGING & SEO SPECIALIST

Personal Brands · Product Brands · Service Brands · Company Brands · Purpose Brands · C-Suite Brands

I have battle-tested strengths of over 40+ years handling the brand stewardship of over 125 brands worldwide … ranging from global megabrands to disruptive startups.


I don’t need  a dozen briefs before I “get exactly what you want done”. 
My objective is to meet your goals, and maintain brand consistency and brand integrity in your brand blogging. I translate every blog post into “brand speak” that works for results and rankings.


Understanding Brand DNA and nuanced briefs is a highly specialist area.
Please don’t settle for less with the bloggers you pick.

I Can Help

PERSONAL BRANDS

Personal Brands

When you are the primary brand of your business, how can your brand blogging profile your personal credibility, expertise, and authority?

PRODUCT BRANDS

Product Brands

When your product brands are your money-spinners, how can brand blogging help showcase and move them off the shelves faster?

SERVICE BRANDS

Service Brands

When you’re offering services or solutions to your customers, how can brand blogging get you greater visibility, audience reach, trust, and sales?

COMPANY BRANDS

Company Brands

When your company is your brand, how can brand blogging impact your stakeholders and competitors, and get you market dominance?

PURPOSE BRANDS

Purpose Brands

When your brand is driven by a purpose greater than itself, how can brand blogging  evangelize its transformative message to millions?

C-SUITE BRANDS

C-Suite Brands

When you’re a CEO, COO, CFO, CIO or CMO of a business, how can brand blogging help your thought-leadership shape industry opinion?

LET ME HELP YOUR BRAND BLOGGING

Let’s have a free, no-obligations Zoom chat. We can locate the potential for your blogging strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some mind-opening suggestions. If we’re a good fit for each other, you could consider outsourcing your blogging to me. I can take your brands to a dominant position.

Click the button below to book a free 30-minute online ZOOM meeting, and we’ll take it from there!

My Difference

Shobha Ponnappa

I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies. 

I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. 

Clients over the years have included Boeing, Ford, Vivendi, Unilever, Glaxo SmithKline, HSBC, Air Liquide, Credit Suisse, Credit Logement, Wipro, Brooke Bond, Giorgio Armani, Mahindra & Mahindra, Apollo Hospitals, Sheraton Hotels, Orchid Pharma, among others.

My clients tell me it is rare to find someone like me who has the seasoned strengths in both areas – Blogging and Brand Building. 

I also have an MBA in Marketing from The University of Wales UK,  and I’m a SmartBlogger Certified Content Marketer. 

HOW BRAND BLOGS CAN SERVE DIFFERENT ENGAGEMENT GOALS WHILE STAYING TRUE TO BRAND DNA ...

Masterfully weaving together the four blog content types below is the best way to build an audience that builds your business. 

Attraction Content helps you reach out to new audiences. Authority Content helps you grow greater trust in target audiences. Affinity Content helps you build brand-loyal communities. Action Content helps you motivate audiences to take actions on your site, such as buying what you offer. 

But even as we have to meet these different customer-engagement goals, we must maintain the consistency and integrity of our Brand DNA, that is our main differentiator from competition.

It’s a delicate balancing act that calls for experience, expertise, and accountability to results.

Brand DNA Expressions

From My Blog

Measuring Brand Authority

How To Measure Brand Authority: 8 Smart Performance Metrics

The idea of brand authority is so elusive that it’s sometimes hard to know how to measure it. One way to calculate brand authority is to look at the tactical results of brand content. But brand authority needs more strategic measurement. Indirect metrics may often be better to tell if a brand has authority.

Read More »

My Newsletter

Get a monthly issue of my STRATEGIC BLOGGING newsletter packed with cutting-edge tips, tricks, tactics, techniques, trends ...

BOOK YOUR FREE, NO-OBLIGATION, 30-MINUTE ZOOM MEET  WITH ME, SHOBHA PONNAPPA

Please select a time and date that suits your convenience. 

I am usually available Monday through Friday each week. 

You’ll receive reminders/alerts before the event.