Hello, I'm Shobha

Shobha Ponnappa Image

I HELP BRANDS REACH AMBITIOUS GOALS THROUGH CONTENT MARKETING

When you need content marketing to galvanize your brands, call me. I strategize and create content for brands to get them strong SEO-driven rankings, ROI-driven results … or whatever else they set as ambitious goals.

My clients tell me how rare it is to find a content strategist who knows both SEO Content Marketing and Brand Marketing equally and comprehensively. These are my twin battle-tested strengths over 40+ years of multinational experience.

I Can Help

PERSONAL BRANDS

Personal Brands

When you are the primary brand of your business, how can your content marketing profile your personal credibility, expertise, and authority?

PRODUCT BRANDS

Product Brands

When your product brands are your money-spinners, how can content marketing help showcase and move them off the shelves faster?

SERVICE BRANDS

Service Brands

When you’re offering services or solutions to your customers, how can content marketing get you greater visibility, audience reach, trust, and sales?

COMPANY BRANDS

Company Brands

When your company is your brand , how can content marketing impact your stakeholders and competitors, and get you market dominance?

PURPOSE BRANDS

Purpose Brands

When your brand is driven by a purpose greater than itself, how can content marketing  evangelize its transformative message to millions?

C-SUITE BRANDS

C-Suite Brands

When you’re a CEO, COO, CFO, CIO or CMO, how can content marketing help put your thought-leadership across to shape industry opinion?

WHAT TO DO WHEN YOUR BRAND'S CONTENT MARKETING NEEDS TO RAISE ITS GAME?

Let me help you. Let’s have a free, no-obligations Zoom chat. We can locate the potential for your content marketing strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some suggestions. If we’re a good fit for each other, you could consider outsourcing your content marketing. I can take your brands to an enviable position.

Click the button below to book a free 20-minute online ZOOM meeting, and we’ll take it from there!

What I Offer

Shobha Ponnappa

I have notched up 40+ years of experience in multinational Advertising & Digital Marketing, handling close to 125 brands of all sizes and nuances.

I also have an MBA in Marketing from The University of Wales UK,  and I’m a SmartBlogger Certified Content Marketer. 

Developing the Content Strategy and Writing SEO Content for different genres of brands is both an art and a science. You have to unleash breakthrough ideas, set brave and targeted goals, communicate in nuanced “brand speak”, and also get search engine rankings and other big results.

Most often, those who can write great SEO Content don’t understand Brand Insights and Consumer Behavior too well. And those who know Brand Communications don’t quite get results with SEO Content Marketing.

This is exactly the dilemma that brings me in touch with brand-owning businesses that need my experience and expertise.

From My Blog

How To Curate Content

How To Curate Content: 10 Ways To Enhance Your Brand

How to curate content is the second question to ask. Why should you curate content is the first question.  Have you seen how much information overload there is on the Net? Wouldn’t people thank you for sifting through all that? For collating and giving them just the information they need?

Read More »
Content Marketing Strategy

Content Marketing Strategy: 10 Steps To A Result-Driven Plan

Content marketing strategy is not a “nice-to-have” luxury for big brands. It’s a “need-to-have” document for any brand. Not having a strategy at all – or having one that’s not result-driven – are both bad. You’ll end up wasting time, money, and effort. When resources run out you may even have to shut shop.

Read More »
How To Build Your Personal Brand With Content Marketing

Content Marketing For Personal Brands: Amplify Your Power

Content marketing for personal brands must aim at raising visibility and credibility by several notches. Before your physical brand presents its face to the audience, your personal brand must impress. Your personal brand must stand out as a beacon of trust, authority, consistency, and reliability.

Read More »

My Newsletter

Content Marketing is forever evolving. Get to know the latest tricks and tips.

BOOK YOUR FREE, NO-OBLIGATION, 20-MINUTE ZOOM MEET  WITH ME, SHOBHA PONNAPPA

Please select a time and date that suits your convenience. 

I am usually available Monday through Friday each week. 

You’ll receive reminders/alerts before the event.