I have battle-tested strengths of over 40+ years handling the content strategy, brand stewardship and SEO blogging of over 125 brands worldwide … ranging from global megabrands to small disruptive startups.
My repertoire extends across all these types of brands …
How are your brands doing in the competitive space?
If you’re not dominating with the results you desire …
When you are the primary brand of your business, how can your brand content profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can brand content help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can brand content get you greater visibility, audience reach, trust, and sales?
When your company is your brand, how can brand content impact your stakeholders and competitors, and get you market dominance?
When your brand is driven by a purpose greater than itself, how can brand content evangelize its transformative message to millions?
When you’re a CEO, COO, CFO, CIO, or CMO of a business, how can brand content help your thought-leadership shape industry opinion?
Let’s have a free, no-obligations Zoom chat. We can locate the potential for your brand content strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some mind-opening suggestions. If we’re a good fit for each other, you could consider outsourcing your content strategy and copywriting to me. I can take your brands to a dominant position.
Click the button below to book a free 30-45 minute online ZOOM meeting, and we’ll take it from there!
I have notched up 40+ years of experience in multinational Advertising & Digital Marketing.
I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies.
I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups.
Clients over the years have included Boeing, Ford, Vivendi, Unilever, Glaxo SmithKline, HSBC, Credit Suisse, Wipro, Brooke Bond, Giorgio Armani, Mahindra & Mahindra, Apollo Hospitals, Sheraton Hotels, Orchid Pharma, among others.
My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO/UX Copywriting.
I also have an MBA in Marketing from The University of Wales UK, and I’m a SmartBlogger Certified Content Marketer.
Brands and customers want multi-level bonding with each other to maximize their return on investments. Today’s consumers are not just interested in a simple transactional relationship with brands. Neither are brands satisfied with audiences only interested in buying.
Customers want more levels of connect with brands that transcend into co-ownership. Likewise, brands want more levels of connect with their customers to transform them from buyers to ambassadors. The more levels there are to the relationships between brands and customers, the more ROI they both see for their spends.
So how can brands offer such multi-level connect with customers that they both yearn for? They can do this by providing brand content with magnetism, mastery, mobilization, and momentum. These are the four levels of my M-POWER MATRIX™.
Magnetism Content helps reach out to new audiences.
Mastery Content helps increase trust in target audiences.
Mobilization Content helps build brand-loyal communities.
Momentum Content helps motivate audiences to take actions.
In today’s competitive world, building a successful personal brand requires more than just talent and hard work. It demands a strategic approach that can elevate your brand to new heights. But where do you find the perfect strategist who understands your vision?
To truly stand out in a crowded market, businesses must establish and maintain unwavering trust with their customers. Trust is the foundation of any successful brand, and it can be the deciding factor for consumers when choosing between similar products or services.
Creating a comprehensive brand guidelines manual is crucial for maintaining consistency and building brand recognition. A well-crafted manual can help ensure all brand communications remain on message and visually cohesive. It can be a reference tool for everyone creating and distributing brand materials.
Competitive analysis is an essential component of brand strategy that helps businesses stay ahead of the curve. By evaluating the strengths and weaknesses of competitors, businesses can identify opportunities to differentiate themselves in the marketplace and create unique value propositions.
Attitude branding is a marketing strategy that focuses on creating an emotional connection between a brand and its customers by promoting a particular lifestyle or set of values. It aims to evoke a certain attitude or feeling in the consumer towards the brand rather than just emphasizing product features.
Brand storytelling uses narratives to convey a brand’s values, history, purpose, and personality to its target audience. The hero’s journey is a narrative framework that outlines a hero or protagonist’s typical journey. Using this framework with the customer as the hero, brand storytelling can create a powerful connection.
Give yourself truly big benefits.
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Get a free download of my 93-page eBook “BRANDSPEAK” … it’s a complete guide on how to know your brand and make it speak.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
CONTENT STRATEGY | WEBSITE COPYWRITING | BLOGGING | SOCIAL MEDIA CONTENT | EMAIL MARKETING | PODCASTS | VIDEOS | EBOOKS | COURSES | SLIDE DECKS | WHITEPAPERS | PRESS RELEASES | VISUAL CONTENT | MOBILE CONTENT | ECOMMERCE | CASE STUDIES | SEO | ADVERTISING | CONTENT & TECHNOLOGY | OUTSOURCING
BRAND STRATEGY | BRAND IDENTITY | BRAND POSITIONING | BRAND TARGETING| BRAND EXPERIENCE | BRAND LEADERSHIP | BRAND BUILDING | BRAND LOYALTY | BRAND VOICE | BRAND SUSTAINABILITY | BRAND DNA | REBRANDING | BRANDED CONTENT | BRAND MANAGEMENT | PERSONAL BRANDS | PRODUCT BRANDS | SERVICE BRANDS | COMPANY BRANDS | PURPOSE BRANDS | C-SUITE BRANDS
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Give yourself truly big benefits.
Get my weekly newsletter packed with cutting edge brand content tips, tricks, tactics, techniques, and trends. I scour the Net for you.
Get a free download of my 93-page eBook “BRANDSPEAK” … on how to deploy content marketing for total brand domination.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
