Hello, I'm Shobha

Shobha Ponnappa Image

I HELP ENTREPRENEURS SUPERCHARGE THEIR BRANDS THROUGH "STRATEGIC BLOGGING"

Entrepreneurial businesses must leverage their innovative spirit and challenger mindset by thinking differently about blogging.  This approach can transform and galvanize their marketing.

The vehicle that can makes this happen is “strategic blogging” … precision-driven content accountable to goals.

I’ve been around for 40+ years – strategizing and writing for both small and big brands multinationally. I have seen entrepreneurs  make this one change in blogging direction – and change their fortunes dramatically.

Are you ready to unleash the power of “strategic blogging”? If yes, I can take your success to an enviable position.

I Can Help

PERSONAL BRANDS

Personal Brands

When you are the primary brand of your business, how can your strategic blogging profile your personal credibility, expertise, and authority?

PRODUCT BRANDS

Product Brands

When your product brands are your money-spinners, how can strategic blogging help showcase and move them off the shelves faster?

SERVICE BRANDS

Service Brands

When you’re offering services or solutions to your customers, how can strategic blogging get you greater visibility, audience reach, trust, and sales?

COMPANY BRANDS

Company Brands

When your company is your brand, how can strategic blogging impact your stakeholders and competitors, and get you market dominance?

PURPOSE BRANDS

Purpose Brands

When your brand is driven by a purpose greater than itself, how can strategic blogging  evangelize its transformative message to millions?

C-SUITE BRANDS

C-Suite Brands

When you’re a CEO, COO, CFO, CIO or CMO of a business, how can strategic blogging help your thought-leadership shape industry opinion?

WHAT TO DO WHEN YOUR ENTREPRENEURIAL BUSINESS AND BRANDS NEED TO RAISE THEIR BLOGGING GAME?

Let me help you. Let’s have a free, no-obligations Zoom chat. We can locate the potential for your blogging strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some mind-opening suggestions. If we’re a good fit for each other, you could consider outsourcing your blogging to me. I can take your brands to a dominant position.

Click the button below to book a free 30-minute online ZOOM meeting, and we’ll take it from there!

What I Offer

WHAT'S DIFFERENT ABOUT ME?

Shobha Ponnappa

I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. 

I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies. 

I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. 

Clients have included Boeing, Ford, Vivendi, Unilever, Glaxo SmithKline, HSBC, Air Liquide, Credit Suisse, Credit Logement, Wipro, Brooke Bond, Giorgio Armani, Mahindra & Mahindra, Apollo Hospitals, Sheraton Hotels, Orchid Pharma, among others.

My clients tell me it is rare to find someone like me who has the battle-tested strengths in both areas – Blogging and Brand Building.

I also have an MBA in Marketing from The University of Wales UK,  and I’m a SmartBlogger Certified Content Marketer. 

WHAT IS "STRATEGIC BLOGGING" ?

Most entrepreneurs have a blog on their websites without understanding exactly why they have it. They don’t quite know how the blog has to be different from the rest of their websites – and what goals they can set for it.

The blog just becomes a bunch of pages to fill with keyword-driven content to try to occasionally rank on Google – or hook traffic with.

When ideas and steam run out, the writing becomes tiresome – whether entrepreneurs are personally writing the blog or having to handhold off-the-shelf freelancers. 

“Strategic blogging”, on the other hand, is about setting precision goals to achieve via blogging – and being able to measure results.

It is about professionally-experienced writing of four kinds of critical content – attraction content, authority content, affinity content, and action content.

Blogging has now become so competitive that resultful blogging is no longer possible as a DIY job  … or by hiring unseasoned in-house writers.

There’s also next-to-nil ROI from blogging when you have to choose between lesser-quality outsourced talent or overpriced agencies.

Returns-driven entrepreneurs need an experienced pro to take care of their “strategic blogging” … or they may never reap the golden opportunity to turn their blogs into rewarding profit centers.

From My Blog

Measuring Brand Authority

How To Measure Brand Authority: 8 Smart Performance Metrics

The idea of brand authority is so elusive that it’s sometimes hard to know how to measure it. One way to calculate brand authority is to look at the tactical results of brand content. But brand authority needs more strategic measurement. Indirect metrics may often be better to tell if a brand has authority.

Read More »

My Newsletter

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BOOK YOUR FREE, NO-OBLIGATION, 20-MINUTE ZOOM MEET  WITH ME, SHOBHA PONNAPPA

Please select a time and date that suits your convenience. 

I am usually available Monday through Friday each week. 

You’ll receive reminders/alerts before the event.