How to curate content is the second question to ask. Why should you curate content is the first question. Have you seen how much information overload there is on the Net? Wouldn’t people thank you for sifting through all that? For collating and giving them just the information they need?
When you are the primary brand of your business, how can your content marketing profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can content marketing help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can content marketing get you greater visibility, audience reach, trust, and sales?