Blogging for brands is not just nice-to-have; it’s a need-to-have thing. Most entrepreneurs don’t quite get that. This could be because they see a blog as an extension of their website. They may think, “When my web pages are doing all the selling, why do I need a blog?” And that’s where they go wrong!
When you are the primary brand of your business, how can your brand content profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can brand content help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can brand content get you greater visibility, audience reach, trust, and sales?