Hello, I'm Shobha

Shobha Ponnappa Image


I have battle-tested strengths of over 40+ years handling the content strategy, brand stewardship and SEO blogging of over 125 brands worldwide … ranging from global megabrands to small disruptive startups.

My repertoire extends across all these types of brands …

Personal Brands · Product Brands · Service Brands · Company Brands · Purpose Brands · C-Suite Brands

How are your brands doing in the competitive space? If you’re not dominanting with the results you desire  …

I Can Help


Personal Brands

When you are the primary brand of your business, how can your brand content profile your personal credibility, expertise, and authority?


Product Brands

When your product brands are your money-spinners, how can brand content help showcase and move them off the shelves faster?


Service Brands

When you’re offering services or solutions to your customers, how can brand content get you greater visibility, audience reach, trust, and sales?


Company Brands

When your company is your brand, how can brand content impact your stakeholders and competitors, and get you market dominance?


Purpose Brands

When your brand is driven by a purpose greater than itself, how can brand content evangelize its transformative message to millions?


C-Suite Brands

When you’re a CEO, COO, CFO, CIO or CMO of a business, how can brand content help your thought-leadership shape industry opinion?


Let’s have a free, no-obligations Zoom chat. We can locate the potential for your brand content strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some mind-opening suggestions. If we’re a good fit for each other, you could consider outsourcing your content strategy and copywriting to me. I can take your brands to a dominant position.

Click the button below to book a free 30-45 minute online ZOOM meeting, and we’ll take it from there!

My Difference

Shobha Ponnappa

I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies. 

I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. 

Clients over the years have included Boeing, Ford, Vivendi, Unilever, Glaxo SmithKline, HSBC, Credit Suisse, Wipro, Brooke Bond, Giorgio Armani, Mahindra & Mahindra, Apollo Hospitals, Sheraton Hotels, Orchid Pharma, among others.

My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO Copywriting. 

I also have an MBA in Marketing from The University of Wales UK,  and I’m a SmartBlogger Certified Content Marketer. 


Masterfully weaving together your Content Strategy is the best way to build an audience that builds your brands and business. 

Attraction Content helps reach out to new audiences.
Authority Content helps increase trust in target audiences.
Affinity Content helps build brand-loyal communities.
Action Content helps motivate audiences to take actions. 

But even as we have to meet these different customer-engagement goals, we must maintain the consistency and integrity of our Brand DNA, that is our main differentiator from competition.

It’s a delicate balancing act that calls for experience, expertise, and accountability to results.

Brand DNA Expressions

From My Blog

Content Marketing Ultimate Guide

Content Marketing: The Ultimate Guide For Brand Owners

Content marketing is not just the cheapest and smartest way to get loads of organic traffic, conversions, and sales online. It is the only way! It takes a bit of time to gain traction and momentum. But once the engine starts moving, there is nothing but success around every corner …

Read More »
Branding Ultimate guide

Branding: The Ultimate Guide For Brand Owners

Branding is one of the many concepts in marketing that we hear a lot about but is very elusive to define.   Brand owners may want to be seen as providing products with “unique desired value” … but, whether customers perceive that “unique desired value” is where a brand can succeed or fail.

Read More »
Person As A Brand

A Person As A Brand: How To Build Dominant Brand Value

Does a person have to become a brand if the person’s business has to succeed?  The truth is that all business owners already are brands reflecting some value to others. But, unless they consciously take control of their personal branding, their brands’ cues may not be what they want to be known for

Read More »
Keyword Research

How To Do Killer Keyword Research With Absolute Ease

Till long after I became a seasoned copywriter, I had terrible trouble with the most essential thing I needed to know: keyword research.  There were just too many keywords everywhere, and too many theories by too many experts. I threw it all out and began again with my “common sense” – and my life began to work!

Read More »


The New Year is going to see a spate of ebooks, courses, tutorials, training programs, workshops, and webinars from me. I’ll be covering the trends brand content must capitalize on in the coming year and onward. Great new changes are afoot, with buzzing new technologies changing the way we ideate, strategize, create, publish, repurpose and promote brand content.

Let’s explore racy new ways to run with … no looking back!

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