The “Free-Download” mini ebook: an ideal length to use as a giveaway
Short ebooks on intriguing subjects are a great idea for use as lead magnets. What are lead magnets? They are the free downloadable content you give people as a “bribe” for giving you their email addresses and names, and opting to become your email subscribers.
Lead magnets not only get you those subscribers, but also act as the first handshake between you and your prospective customers by giving them an experience of your thinking and writing quality.
This ebook below has about 30 pages, and covers five key sub-topics related to its title. Choosing the right topic for the ebook is nine-tenths of the game – because unless it is really attractive to download, people will not be too thrilled to grab it and give you their email addresses in return.
That’s why these lead magnets should always promise some benefit not normally found in blog posts – they have to sound like they have some extra secrets.
After you see this portfolio sample below, click here to get back to the Portfolio Index page.
Contents Of This Ebook:
- Intro: How to find bloggers in your niche?
- How to target the right bloggers in your niche
- 4 ways to connect with bloggers before outreach
- 9 horrible outreach mistakes to steer clear of
- When blogger outreach becomes distasteful
- Read some expert tips on blogger outreach