Email sequences are perfect to nudge people towards taking faster decisions
Email marketing ranks among the most powerful content strategy of all – because people can’t seem to resist what falls directly into their very private email inboxes. But email marketing, to be resultful, needs to be built around focused goals.
Do you want to use email marketing to launch a product and onboard new buyers? Or to teach a small email-based course? Or to demolish prospective buyer objections, one by one? Or to get people to complete their shopping after cart abandonments?
The email sequence below is a simple three email sequence for a product launch … but it leaves room to then be followed through with a product onboarding series of emails. Early buyers will respond to the launch emails. But late buyers may need to feel the romance of the onboarding process to get a sense of vicarious ownership before they actually buy!
Remember, email sequences that must meet marketing goals need to be written in a hybrid mode. They need to open with a touch of advertising-style, excitement-generating copy for the headlines and visuals. This has to be then melded with blog-post-style informational body copy.
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Pre-Launch Email
Launch Day Email
Post-Launch Email
