By no means is this portfolio a repository of all the work I have done in 40+ years. But it’s just to give you an idea of how I have tackled 22 different types of content requirements.
Browse through the portfolio items below to see my repertoire, range, and versatility – across blog posts, ebooks, email sequences, newsletters, social posts, videos, podcasts, and more.
That said, no work done for other clients can tell you what I can do for your business, so if you have a need, we must chat.
My portfolio showcases not only my versatility across diverse content formats but also underscores my meticulous approach to each. In curating these samples, I’ve striven to illustrate not just my prowess as a writer but also the nuances that distinguish each format. This collection reflects my deep understanding of the significance of aligning content to its intended medium, ensuring that every piece resonates optimally with its audience.
Read on …
My content/brand strategy expertise, and my SEO/UX writing skills, are demonstrated in this portfolio. See the samples of the different kinds of content formats I have written. I hope this gives you a view of the breadth and depth of my expertise.
“SEO Content Writing” is blogging solely for ranking in search engines.
The “Ultimate Guide” blog post: Readers simply love this format for its depth.
The “Concept-Explainer” blog post: offers both knowledge and action tips
The “Engaging-Listicle” blog post: it must be educative and entertaining
The “Case-Studies” blog post: ideal for problem-solution examples
The “How-To” blog post: every point made easily actionable
A “Review & Interview” blog post: for showcasing products and their owners
The “FAQ-Style” blog post: to-the-point answers must be data-driven
The “Free-Download” ebook format: an ideal length to use as a giveaway
The “Full-Length” ebook format: for selling from your site or Amazon
Email sequences are perfect to nudge people towards taking decisions
Email newsletters are engaging when curated as “themed-mini-magazines”
Short social posts need to enhance branding and be innovative to engage
Long form social posts can be engaging infographics or influencer posts
My simple 5-Step video script works for YouTube/course videos
Concise podcast summaries must still reflect the podcaster’s flair
Factual news about innovations are what makes good press releases
Personal bios must be succinct while perfectly positioning your branding
Product pages, critical to sales, must inform but not distract
Case studies involve problem-solution storytelling – with results
Whitepapers must be authoritative for decision-support
Slide decks for presentations should be visual aids to ideas
Delve deeper into the tangible results of my unique approach by exploring my service packages and my case studies. Each piece is a testament to the harmony of experience, an unconventional mindset, and cross-sector adeptness.
If you’re eager to elevate your brand’s narrative and strategy, don’t hesitate to tap into my wealth of knowledge. Make it work wonders for you.
"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."
Shobha Ponnappa
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