The “Full-Length” ebook format: for selling from your site or Amazon
This is an ideal length for an ebook that you may want to sell, from your own site or from Amazon Kindle Store or Smashwords. It is about 150 pages in length.
Writing ebooks and selling them (some may even become bestsellers!) is a great way of establishing brand visibility and authority in your niche. Authoring a book gives you an instant leg up the credibility ladder.
Ebooks are also a great way to sell low-priced products first to get people to experience doing transactions with you online, when the trust level is still not fully ripened. Buying the ebook repositions the reader in his own mind as a “customer” of yours, no matter how small the price of the ebook.
Thereafter it’s easier to sell bigger-ticket items to someone who feels secure enough to be part of your regular buying community.
After you see this portfolio sample below, click here to get back to the Portfolio Index page.
Contents Of This Ebook:
- Introduction
- What is Knowledge Commerce and why is it so hot as a business idea
- An invite
- PART I: PLANNING
- Looking for your uniqueness
- Finding your ideal business model
- Creating a hierarchy of products
- Types of knowledge products
- PART II: BRANDING
- Brand and audience selection
- Choosing your brand name
- A knowckout brand identity
- Starter blocks for knowledge brands
- PART III: MARKETING
- Micro marketing to grow faster
- Creaming traffic from SEO
- Social media traffic generation
- Using influencer marketing
- PART IV: MONETIZING
- Creating and pricing ebooks
- Creating and pricing courses
- Creating and pricing memberships
- Offering and pricing consultancy
- Conclusion
