This is a page where I want to say very less, and leave my clients and respected peers the space to say what they wish about my work.
All I can say is a big “Thank You” to those who gave me the opportunity to work on their best projects, and to those who encouraged and appreciated the words I wrote.
Clients and contemporaries alike play a pivotal role in affirming the uniqueness and effectiveness of my approach. The testimonials I receive from satisfied clients are more than just endorsements; they are a validation of my commitment to delivering the extraordinary.
Meanwhile, kudos from industry peers signify a broader acknowledgment of the innovative footprint I aim to leave in the branding world.
Every piece of positive feedback ignites a deeper passion within me to constantly challenge the conventional, leading me to craft even more ‘unusual by strategy’ solutions. Driven by this appreciation and acknowledgment, I am continually inspired to enhance and evolve, ensuring my clients’ brands shine distinctively amidst the digital noise.
Read on …
Founder CEO & CCO, Tigress Tigress & Different Stripes … an Integrated Marketing & Branding expert.
“Shobha Ponnappa was a major part of a core SEO content writing project for one of our larger clients. The content was targeted specifically at the C-suite and needed to be pitched at the right level in terms of tone and manner while keeping SEO imperatives and metrics in mind.
As Founder-CEO of a digital-led integrated communications consultancy, specializing in niche branding and revenue stream creation, I chose her to provide not just the content writing but also her vast content marketing knowledge acquired from her past in multinational advertising and digital marketing.
She wrote over 30 long-form blog posts for us that were geared for SEO and ranked well, bringing in good traffic. She also wrote the ebooks for the client’s library of free downloads tailored to their various audience sets and stakeholders.”
Avid SEO Blogger and Founder of thruuu, a SERP Analysis Tool … a veritable SEO Guru.
“Shobha Ponnappa is an excellent content writer. She understands how to write compelling content for her audience. She goes further with a rare skill. She knows how to combine content strategy with information architecture and organize blog articles into content hubs.”
Helps amateur bloggers become professional bloggers. Creator and owner of Blogging From Paradise.
“Shobha is a highly skilled writer who pays great attention to detail with every piece of content she creates.”
Freelance Writer & Social Media Marketing Specialist – Owner of The Happy Guy Marketing
“I have worked with Shobha at various times over the years. She has always been an intelligent and professional strategist, focused on moving projects from conception to goals. Her understanding of both marketing and how words can be used to reach marketing goals has made her an asset in every project I have seen her work on. Her upbeat energy is just an added bonus!”
Writer, Course Creator, SEO Expert, and owner of RobPowellBizBlog.com
“Shobha is the most diligent student I’ve ever had in my SEO course – she asks questions and makes sure she understands everything. She is also an accomplished marketing expert with 40+ years of experience. She writes well and knows how to present information in a way that engages the reader. Her writing skills, coupled with her SEO smarts, make Shobha a highly effective online business writer. I have no hesitation in recommending Shobha Ponnappa for your writing project – you won’t be disappointed.”
Delve deeper into the tangible results of my unique approach by exploring my service packages and my case studies. Each piece is a testament to the harmony of experience, an unconventional mindset, and cross-sector adeptness.
If you’re eager to elevate your brand’s narrative and strategy, don’t hesitate to tap into my wealth of knowledge. Make it work wonders for you.
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KEY TOPIC CATEGORIES COVERED ON THIS SITE:
BRAND ENGAGEMENT GAPS
BRAND STRATEGY MISFIRES
BRAND DIFFERENTIATION ISSUES
BRAND TIMING MISTAKES
BRAND ALIGNMENT CHALLENGES
BRAND POSITIONING GAPS
BRAND CONTENT INCONSISTENCY
BRAND LEGACY UNDERUSE
BRAND AUDIENCE DISCONNECT
BRAND DIGITAL STAGNATION
BRAND MESSAGING MISFITS
BRAND LEADERSHIP GAPS
BRAND PURPOSE CONFUSION
BRAND METRICS MISREADING
BRAND VISUAL IRRELEVANCE
BRAND POSITIONING OVERLOAD
BRAND FUNNEL FAILURES
BRAND IMITATION PITFALLS
BRAND SCALING RISKS
BRAND FOUNDER MISFIT
BRAND INVESTMENT DRAINING
BRAND VALUATION GAPS
BRAND EXIT BARRIERS
BRAND MESSAGING MISALIGNMENT
BRAND BLINDSPOT WARNINGS
BRAND PORTFOLIO WEAKNESSES
BRAND OVERSIGHT GAPS
BRAND MARKET SHIFTS
BRAND TIMING ERRORS
BRAND FOUNDER DEPENDENCY
BRAND NARRATIVE GAPS
BRAND POSITIONING WEANESSES
BRAND DILIGENCE ISSUES
BRAND MOMENTUM PARALYSIS
BRAND PRODUCT MISALIGNMENT
BRAND SCALING BLOCKS
BRAND STORY WEAKNESSES
BRAND CLARITY ISSUES
BRAND CONTENT DIFFERENTIATION
BRAND OFFER EVOLUTION
BRAND THOUGHT LEADERSHIP
BRAND PLATFORM PROBLEMS
BRAND REPUTATION SETBACKS
BRAND SUPPORT DEFICIENCY
BRAND VISION CONFUSION
BRAND IDENTITY CRISIS
BRAND OFFER DILUTION
BRAND AUDIENCE MISMATCH
BRAND ECOSYSTEM INEFFICIENCY
BRAND CONTENT CHAOS
BRAND DIY LIMITATIONS
BRAND JOURNEY BREAKS
BRAND BACKSTORY ISSUES
BRAND PRACTICE STRESSES
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