Factual news on innovations are what makes good press releases
Press releases, unlike other content marketing, derive their format from journalism. Journalists are taught that any news article has to first answer the 4W & 1H questions: Who, What, When, Where, Why, and How. Only after that can they launch into the details of the story.
One other thing that separates press releases from any other content is “newsiness” or “innovation” as the fulcrum of the story. If there’s nothing “new” to talk about, a press release is not newsworthy.
The ideal press release must, importantly, be mailed on the business letterhead and state the release date. It must have a smart, unambiguous headline. It must give just enough detail, so the story is not long-winded. A bit of background context to the business that is offering the press release is good to include. And the press release must also provide contact details for the key people who can be accessed for more information if needed.
Below is a classic press release – a sample release from a company that has launched a partnership with another business so that they can both offer more than the sum of their parts to customers.
After you see this portfolio sample below, click here to get back to the Portfolio Index page.
Press Release For A Joint Venture
Contentico Inc.
Content Marketing Services
PRESS RELEASE
Jakarta, October 26, 2021
Launching “RE search”: Deep AI-Mined Content Writing Services
(A Contentico-ArtIntel Joint Venture)
Contentico Inc, the Content Marketing Services Agency headquartered in Jakarta, Indonesia, is happy to announce a Joint Venture with the leading French AI platform, ArtIntel, to offer Artificial Intelligence-led content creation services to the customers of both companies.
The new offering from the two companies will be named “REsearch” and enable a new option to customers who want to avail AI-mined deeply-researched content writing as an option to superficial research in human written content marketing.
The AI platform of ArtIntel researches several layers deeper into the Internet to cull more nuggets of information and data than humans could. It is able to find contextually related research from peer-reviewed research papers that content writers don’t normally include in their articles to support the points they make.
Using this previously undiscovered data, the writing services of Contentico could then provide extra angles to their content writing, adding in the new points of view mined by ArtIntel’s AI engine.
Where machine intelligence cannot rival humans, however, is in bringing brand values alive in blog posts and articles, which Contentico will offer.
The two companies have provided sample content to show how their AI-led research depth and brand-led writing services melded together can add greater value to readers of blog posts than ever before:
- 25 data-driven reasons why the fitness niche has become oversaturated and undervalued
- 7 deeply-researched keys to the success of solopreneur businesses in Knowledge Commerce
- Working From Home post Covid-19: what’s working and what’s not working for businesses
To quote Ben Cartwright, Founder-CEO of Contentico: ” Most articles online tend to regurgitate the same few pieces of research making even data-driven articles undifferentiated in their depth and breadth of content. We hope to offer a cutting edge to content online by using data to support our content that is mined by ArtIntel from hitherto undiscovered sources.”
About Contentico Inc:
Contentico Inc was established 5 years ago by Ben Cartwright, a content marketing expert. He built a remote team of 26 writers from across the world who handle big and small content writing services for companies. Contentico prides itself on being able to handle content writing with the professionalism of an agency – from content strategy to execution, and also including content promotion services. The company has built 6 different revenue streams from writing for different types of content including blog posts, ebooks, whitepapers, webinar scripts, social posts, and video scripts.
About ArtIntel:
Based out of Montpelier in France, ArtIntel was set up in late 2021 after 2 years of research into Artificial Intelligence. The co-owners Jean-Paul Beauchesne and Herve Lamont have built their AI engine specific to mining research available online in scientific publications, which they hope will offer a competitive edge to content online. Nuggets of vital research, they believe, go unnoticed in scientific journals and publications that content writers do not have the time to delve into. The AI engine can go places where human eyes never have time to roam in the midst of their content-crushing.
For more information:
Susan Blakely, Media Coordinator, Contentico Inc.: (include phone number)
Adrienne Lavigne: Assistante Média, ArtIntel: (include phone number)
