Product pages, critical to sales, must inform but not distract
Product pages are “selling pages”. After much meandering and thinking, people arrive at this page where you get a chance to close a sale. This is therefore a page that must give enough crisp information to clinch the sale, but not too much to distract the reader from taking quick action before losing the buying mood.
Most product pages have no other links other than the BUY NOW button … they also have quick encapsulation of the selling arguments, without long-winded explanations. It’s great if you can take a 1-2-3 problem-solution approach.
A testimonial or two creates a sense of seller-and-product-credibility just when it’s most needed, so the testimonial has to be bang on point. And finally, as every marketer knows, sales closings are dependent on the OTO and FOMO factors (“One-Time-Only” Pricing and a deadline that kindles the “Fear Of Missing Out”).
The product page below is a sample of the least and most a selling page should contain. The bonus at the bottom – a Facebook Group that buyers can join for mutual support – is a great idea for any product. People feel safer buying when they are part of a crowd that takes the same risks.
After you see this portfolio sample below, click here to get back to the Portfolio Index page.
Product Page For A Self-Teaching Spinal Yoga Video
