Portfolio Item 18: Personal Bios

Personal bios must be succinct while perfectly positioning your branding

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Personal bios are often needed when you have to introduce yourself to audiences at an event – an interview, a speaking engagement – or for inclusion in any piece of marketing communication. You may also need a bio as the author of a piece of literary work such a book or video.

Most personal bios don’t contain images, although some do allow for images to accompany text. In such cases, it would be ideal to include an image that adds context to the personal bio,

The format that produces great results for a personal bio is this. First, introduce your background and your “why”. Then proceed to describe your current work, qualifications, extra activities. Add a rounding-off sentence about you as a person and your non-work life. Of course, you must add contact information at the very end.

Throughout the bio, words have to be short and crisp – with all important details included, but without pomposity. The art is in knowing how to describe yourself and your accomplishments without any positive or negative self-consciousness.

After you see this portfolio sample below, click here to get back to the Portfolio Index page.

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Personal Bio For A Post Traumatic Stress Disorder Expert

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MARTIN MERCK: Gulf War Veteran & PTSD Expert

Martin Merck was all but 22 years’ old when he was posted to action in the Gulf War of 1991. He returned home bodily and mentally scarred. He was diagnosed with Post Traumatic Stress Disorder (PTSD) and it took him 12 years to finally be rid of it. He has spent his life ever since, using his war experiences to help other affected soldiers overcome PTSD.

As a war veteran himself, he knows all too well how post-traumatic stress can ruin soldiers’ lives and the lives of their families as well. So he now counsels families as well as the soldiers.

To add to his credentials and knowledge in this area of psychology, Martin has qualified himself with a Master’s in Counseling Psychology. He has also trained in therapeutic practices such as Somatic Experiencing, Relational Gestalt Therapy, and many others that have helped him.

He regularly publishes case studies in Psychology Today and other leading psychology journals .

Martin also spends his free time talking to children at schools about the long-term ill-effects of modern warfare, especially against the scourge of terrorism-related asymmetric warfare. He lives in Connecticut with his wife and three children.

Connect with Martin Merck
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Website: (add website)