Slide decks for presentations should be visual aids, not visual distractions
Many people believe slide presentations should just be full of bullet points so they act as prompts for the person making the presentation. In fact, most presentations do follow this route, and often when downloaded without a presenter available, they make little sense to a reader.
Increasingly, people are mailed presentations to go through by themselves. It is, therefore, imperative that slide presentations should also be intelligible to those who don’t hear a presenter or a voiceover.
The more important aspect of presentations is that the points made should be short and crisp. And the slides should be punctuated with visual media for patches of relief from the text.
Below is a simple but very effective slide presentation that explains how your content marketing should support customers’ purchase funnel stages – so they nudge customers towards consideration, trial, sale, and after-sale experience and advocacy of your products.
Notice that the flow of thought is most important in this presentation. The case has to be built on, slide by slide, so a viewer is able to grasp the basic concept and nuances of the topic that the slide presentation is emphasizing.
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