Developing the Content Marketing Strategy and Writing SEO Content for different genres of brands is both an art and a science.
You have to unleash breakthrough ideas, set targeted goals, communicate in nuanced “brand speak”, and also get search engine ranking and results. All the secrets I’ve learned and used are here in my blog.
How to curate content is the second question to ask. Why should you curate content is the first question. Have you seen how much information overload there is on the Net? Wouldn’t people thank you for sifting through all that? For collating and giving them just the information they need?
Content marketing strategy is not a “nice-to-have” luxury for big brands. It’s a “need-to-have” document for any brand. Not having a strategy at all – or having one that’s not result-driven – are both bad. You’ll end up wasting time, money, and effort. When resources run out you may even have to shut shop.
Content marketing for personal brands must aim at raising visibility and credibility by several notches. Before your physical brand presents its face to the audience, your personal brand must impress. Your personal brand must stand out as a beacon of trust, authority, consistency, and reliability.
Content Marketing is forever evolving. Get to know the latest tricks and tips.
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