Between content engagement, content consistency, and content variety, where do you think your brand’s content is lacking? Which is your area of maximum challenge? You have to try and identify the weak links in your overall content strategy and aim to rectify them … because without all three of these factors working together, your content plan will not fire as well as it should.
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Attraction Marketing: Draw People To Your Brand With Your Own Story
Attraction Marketing is among the smartest ways of “selling without selling”. It happens when you start showing and telling people about how you got hooked on an idea, a product, or a hobby – and in telling your story (its highs and lows) you get instant empathy and interest from those watching. It attracts people, and makes them want to dive into what you are doing, using the products you use … and thereby you drive sales.
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Historical Optimization: Is Your Old Content An Abandoned Goldmine?
There may be many of your old blog posts that almost made it to the Google search rankings – but you left them abandoned without a second thought, and ran away to write fresh posts. The blogosphere is littered with blog posts that, given a tweak, could become renewed streams of traffic, conversions, and revenue.
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“How do I build trust for my digital brand?” (Answer: Use Its 3 Facets)
Well before your “physical brand” presents its face to the audience, your “informational brand” and your “personal brand” have to make themselves stand out as beacons of trust, credibility, consistency, and reliability. Only then will your physical brand have a glimmer of a chance to get a look in.
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