Developing the Content Marketing Strategy and Writing SEO Content for different genres of brands is both an art and a science.
You have to unleash breakthrough ideas, set targeted goals, communicate in nuanced “brand speak”, and also get search engine ranking and results. All the secrets I’ve learned and used are here in my blog.
The idea of brand authority is so elusive that it’s sometimes hard to know how to measure it. One way to calculate brand authority is to look at the tactical results of brand content. But brand authority needs more strategic measurement. Indirect metrics may often be better to tell if a brand has authority.
Learn to build brand authority. It may surprise you that your SME brand needs only this one goal to get going. The more you build on your brand authority, your 360° business success will automatically follow … like traffic, conversions, sales, revenues, profits, market leadership, and expansion opportunities …
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