Blog - Shobha Ponnappa

Personal Brand Case Study: I helped a forest-born sustainability expert reposition herself from a hackneyed back story to eco-urban strategy.

Product Brand Case Study: I helped a premium Andhra Avakkai pickle brand reverse global decline by reanchoring heritage, and focusing rollout.

Company Brand Case Study: I helped a niche B2B podcast regain engagement by reshaping long-form episodes into chaptered, high-skim formats.

Personal Brand Case Study: I helped a PTSD coach reframe his own trauma as a narrative defining his value—so his story could do the teaching.

Service Brand Case Study: I helped a South Indian food delivery app recover its broken brand experience—after expansion left its soul behind.

Service Brand Case Study: I helped an invoicing SaaS brand turn their disengaged blog into a robust, dynamic, audience-responsive platform.

Personal Brand Case Study: I helped a forensic linguist with vague “I help” statements turn his unique skill into a searchable narrative.

Product Brand Case Study: I helped a health snack brand that scaled too early and failed—by gradually buiding distinction as investors wanted.

Product Brand Case Study: I helped an antiseptic soap brand uncover its digital disengagement reasons—and rebuilt its story to recover ground.

Personal Brand Case Study: I helped a respected ornithologist go from scattered speaking engagements to sharply defined online reachability.

My Blog