My Blog

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Developing the Content Marketing Strategy and Writing SEO Content for different genres of brands is both an art and a science.

You have to unleash breakthrough ideas, set targeted goals, communicate in nuanced “brand speak”, and also get search engine ranking and results. All the secrets I’ve learned and used are here in my blog.

Blogging For Brands

Blogging For Brands: 8 Big Results To Accomplish

Blogging for brands is not just nice-to-have; it’s a need-to-have thing. Most entrepreneurs don’t quite get that.  This could be because they see a blog as an extension of their website. They may think, “When my web pages are doing all the selling, why do I need a blog?” And that’s where they go wrong!

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Measuring Brand Authority

How To Measure Brand Authority: 8 Smart Performance Metrics

The idea of brand authority is so elusive that it’s sometimes hard to know how to measure it. One way to calculate brand authority is to look at the tactical results of brand content. But brand authority needs more strategic measurement. Indirect metrics may often be better to tell if a brand has authority.

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