Developing the Content Marketing Strategy and Writing SEO Content for different genres of brands is both an art and a science.
You have to unleash breakthrough ideas, set targeted goals, communicate in nuanced “brand speak”, and also get search engine ranking and results. All the secrets I’ve learned and used are here in my blog.
No system of online traffic generation works like a quick fix, least of all SEO (Search Engine Optimization). But getting huge amounts of free (i.e. organic) traffic from Google is endlessly productive for someone willing to do months of regular blogging (aka slogging). Ready for that?
Content marketing is not just the cheapest and smartest way to get loads of organic traffic, conversions, and sales online. It is the only way! It takes a bit of time to gain traction and momentum. But once the engine starts moving, there is nothing but success around every corner …
Branding is one of the many concepts in marketing that we hear a lot about but is very elusive to define. Brand owners may want to be seen as providing products with “unique desired value” … but, whether customers perceive that “unique desired value” is where a brand can succeed or fail.
Does a person have to become a brand if the person’s business has to succeed? The truth is that all business owners already are brands reflecting some value to others. But, unless they consciously take control of their personal branding, their brands’ cues may not be what they want to be known for
Till long after I became a seasoned copywriter, I had terrible trouble with the most essential thing I needed to know: keyword research. There were just too many keywords everywhere, and too many theories by too many experts. I threw it all out and began again with my “common sense” – and my life began to work!
Many amateur bloggers ask me if blogging doesn’t work anymore … because they are blogging a lot but have yet to see any traffic or conversions. As I keep telling them, it’s not blogging that’s not working, but amateur bloggers tend to make some poor decisions and elementary mistakes that are so easily fixable
No brand can afford not to be on Instagram. It’s one of the hottest social places to be seen, especially if your buying audiences hang out there. But if you think all you can do on Instagram is to put up the prettiest brand images you have – the most teasing ones – you are wrong. You can blog on Instagram too.
Blogging for brands is not just nice-to-have; it’s a need-to-have thing. Most entrepreneurs don’t quite get that. This could be because they see a blog as an extension of their website. They may think, “When my web pages are doing all the selling, why do I need a blog?” And that’s where they go wrong!
The idea of brand authority is so elusive that it’s sometimes hard to know how to measure it. One way to calculate brand authority is to look at the tactical results of brand content. But brand authority needs more strategic measurement. Indirect metrics may often be better to tell if a brand has authority.
Learn to build brand authority. It may surprise you that your business needs only this one goal to get going. The more you build on your brand authority, your 360° business success will automatically follow … like traffic, conversions, sales, revenues, profits, market leadership, and expansion opportunities …
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