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You need three things to work together to make your content fly … breakthrough ideas, brilliant strategy, and successful execution.
Not all projects assigned to me demand brand and content strategy. Some clients make their own strategic decisions and outsource just the writing work. Others need my help right from the top levels of brand planning and content strategy stage. So here are all parts of the process.
A brand is among the most precious assets a business can ever have. But brands must be built with care, consistency of approach, and coherence across communication formats.
A successful brand will deliver all the results you expect from a market leader:
To get you these benefits, I drive brand planning through five major goals:
I believe that an effective Content Marketing strategy must answer four key questions to deliver outstanding results. What is the brand positioning? How do we articulate the value proposition? How can content justify the business case? And what is the content mix that must go into the strategic plan?
There are nine steps to my strategy development process, to be performed in the order laid out below. By the end of the process we would have a 360-degree strategic content plan.
Copywriting and design are synergistic areas of content. They have to work in tandem for content marketing to succeed. Which is why I have a panel of diverse designers on call – whom I can draft into my content creation projects.
I have designers who can create all of these types of supportive content:
Every project – large or small – usually follows these six stages from start to completion:
At the Entry & Briefing Stage, discussions are initiated with the client to see what the project requirements and goals are, and how best I can help with project, by deploying my repertoire of expertise and experience.
Preliminary materials and information are gathered and examined, to help arrive at an agreement on the exact requirements of the project. The goals for the project are agreed upon.
The next stage involves the scoping and pricing of the project. I can work on both models of project management – on a project-wise basis, or a monthly retainer basis, whichever suits the client.
The project is scoped. The project quote, along with the terms of the contract, are then presented to the client for approval. The quote will also indicate the advance payments required for commissioning the project as well as the phases/milestones completion schedule for payments thereafter.
The approved quote and contract will require to be signed by the client. The project gets commissioned after the payment of project advances as indicated on the quote.
As the project then gets executed, each phase/milestone completed will require sign-off and payments to be completed as scheduled. Iterations with the client during phases of work, and especially before every next phase/milestone phase are very useful.
After all phases/milestones of the project are completed a final signoff and clearance of all dues payments would be required from the client.
During the execution of the project, if the initial brief changes substantially, the project will require a re-costing and rescheduling plan to be signed afresh. At the end of a completed project, if the project needs to be extended or increased, or continued as an ongoing long-term assignment, a new contract needs to be created.
Every project requires periodic reviews and updations, from time to time, on performance parameters. These can be costed separately as an adjunct maintenance activity, depending on the nature and frequency of reviewing and updating needed.
Historical optimization, apart from keeping content fresh and updated, is also a key SEO play. Making a few time-sensitive changes to content already published can help retain and even improve rankings and results.
Let’s have a free, no-obligations Zoom chat. We can locate the potential for your content marketing strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some suggestions. If we’re a good fit for each other, you could consider outsourcing your content marketing. I can take your brands to an enviable position.
Click the button below to book a free 20-minute online ZOOM meeting, and we’ll take it from there!
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