Shobha Ponnappa – Breakthrough Strategist for Stuck Brands

Unusual By Strategy

Ready to unlock bold movement for your stuck brand?

Start with a Clarity Sprint … $1,000 USD for 2 hours of strategic clarity.

(For founders, investors, and experts eager to break the brand stagnation cycle.)

SHOBHA PONNAPPA

Unusual Breakthroughs Strategist for Brands Eager for New Momentum

I’m not your average brand consultant. I diagnose brand stagnation … and ignite momentum with one bold, strategic idea. With 45 years of experience across 125+ brands, I deliver reframes that work: campaignable, courageous, and custom to each challenge. Every case study I develop includes not just a breakthrough idea, but ten content directions … and a reimagined customer experience that’s typically led to measurable results within six months.

That’s the thinking I bring into every Clarity Sprint.

CLIENTS HANDLED ...

Boeing · Ford · Vivendi · Unilever · Glaxo SmithKline · HSBC · Credit Suisse · Wipro · Brooke Bond · Giorgio Armani · Mahindra & Mahindra · Apollo Hospitals · Sheraton Hotels · Orchid Pharma · Cadila Pharma · India Pistons · Kerala Tourism · Helpage International · Plan International · London Olympics 2012

... among several others

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All About Me

In a market overcrowded with formulas and familiarity, brands that play safe often slip into sameness.

After four decades in brand strategy, I’ve seen that what moves a brand isn’t just difference for difference’s sake … but one sharp, strategically unusual idea that unlocks traction.

That’s why I work at the point where brands stall … and why I’m unapologetically Unusual by Strategy. Because when a brand dares to break pattern, it finally breaks through. And that breakthrough doesn’t just shift perception … it reshapes momentum.

- Shobha Ponnappa

I have notched up 45 years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies.

I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances … including global megabrands as well as disruptive startups.

My expertise lies in unlocking momentum for stuck brands … through strategic reframing, campaignable big ideas, and bold content systems that shift the conversation. Every engagement is designed to deliver not just clarity, but a breakthrough no one saw coming.

Holding an MBA in Marketing from the University of Wales, UK, and as a SmartBlogger Certified Content Marketer, I blend academic rigour with practical experience to deliver strategies that are both innovative and grounded.

BREAKTHROUGH CASE STUDIES ...

From Enmity To Advocacy: How A Car Brand Shifted Gears On Consumer Trust

From Hard Sell To Soft Pitch: How A Skincare Brand Smoothed Its Approach

From Cafés To Clicks: How a Coffee Brand Steamed Up Digital Engagement

From Local Legacy To Digital Draft: How A Beer Brand Brewed A New Strategy

From Disconnect To Destination: How An Airline Brand Redirected Its Journey

From Loan Provider To Lifelong Partner: How A Bank Brand Diversified Assets

From Clinical To Compassionate: How A Hospital Brand Healed Its Perspective

From Fragmented To Flowing: How A Telecom Brand Streamed Its Seamless Story

From Directives To Delights: How A Healthcare Brand Sweetened Its Diabetes Strategy

From Meals To Moments: How An Instant Food Brand Started Satiating Diverse Passions

From Puffs To Partings: How A Nonprofit Brand Stubbed Out Its Old Anti-Smoking Stance

From Showrooms To Screens: How A Home Decor Brand Draped Its Digital Content

From Simplicity To Scalability: How A CRM Brand Tracked SmallBiz Aspirations

From Pace To Purpose: How An Athletic Gear Brand Rerouted Its Running Narrative

My Thinking Edge

FAQs: When Brand Messaging Is Precise but Fails Emotionally

FAQ Post: I answer 6 tough questions about why some brands communicate with flawless precision yet still fail to connect emotionally.

When a Scholar’s Depth Shrunk to a Footnote for Easy Grades

Personal Brand Case Study: I helped an academic coach rediscover that simplifying his value did not mean diluting it into empty abstractions.

FAQs: When the Brand Reflects a Founder’s Hobby, Not the Market

FAQ Post: I answer 6 tough questions about why brands that mirror a founder’s hobbies often fail to capture market gaps and investor value.

How a Green Founder Went from Liability to Asset for Investors

Purpose Brand Case Study: I helped a GreenTech founder recast investor updates so her sustainability passion became an asset, not liability.

FAQs: When Brand Partnerships Look Strong but Deliver Weak Returns

FAQ Post: I answer 6 tough questions about why brand partnerships that look strong on paper often fail to generate real returns..

How a Distinctive Coffee Blend Lost Flavour in Generic Headlines

Product Brand Case Study: I helped a boutique coffee roaster see that the richness of its blend is in its ratios and origins, not in clichés.

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VOICES OF TRUST ...

"Shobha Ponnappa was a major part of a core SEO content writing project for one of our larger clients. I chose her to provide not just the content writing but also her vast content marketing knowledge acquired from her past in multinational advertising and digital marketing."

"Shobha Ponnappa is an excellent content writer. She understands how to write compelling content for her audience. She goes further with a rare skill. She knows how to combine content strategy with information architecture and organize blog articles into content hubs."

“Shobha is a highly skilled writer who pays great attention to detail with every piece of content she creates. She's followed my advice in my books and courses on blogging and blog commenting, and like me she has a passion for writing that makes her want to excel at it.”

“I have worked with Shobha at various times over the years. She has always been an intelligent and professional strategist, focused on moving projects from conception to goals. Her understanding of both marketing and how words can be used to reach marketing goals has made her an asset in every project I have seen her work on.”

"Her writing skills, coupled with her SEO smarts, make Shobha a highly effective online business writer. She is also an accomplished marketing expert with 40+ years of experience. I have no hesitation in recommending Shobha Ponnappa for your writing project – you won’t be disappointed.”

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