Unlike brochures or ebooks, whitepapers are factual documents that businesses may like to publish for stakeholders to obtain important information. Whitepapers create a sense of business transparency, credibility, and thought-leadership.
Many whitepapers are designed for business-to-business (B2B) marketing-support purposes. For instance, a business might like to publish a whitepaper solely on the technology used in their product, if they feel their customers may want to know more about this.
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