Portfolio Sample 21

WHITEPAPERS MUST BE AUTHORITATIVE, DECISION-SUPPORT DOCUMENTS

Unlike brochures or ebooks, whitepapers are factual documents that businesses may like to publish for stakeholders to obtain important information. Whitepapers create a sense of business transparency, credibility, and thought-leadership.

Many whitepapers are designed for business-to-business (B2B) marketing-support purposes. For instance, a business might like to publish a whitepaper solely on the technology used in their product, if they feel their customers may want to know more about this.

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Whitepaper for a business building an all-round case for going solar

Contents Of This Whitepaper:

Making the case for going solar in your business
Understand your corporate goals
Criteria for solar project viability
Choices involved in solar projects
- Ownership structure of the project
- Governmental incentives available
- Technology options available
- Vendor selection criteria
Sealing the deal
Final considerations
Facts and figures (charts)

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