Portfolio Sample 21

Portfolio Sample 21 - Whitepapers

WHITEPAPERS MUST BE AUTHORITATIVE, DECISION-SUPPORT DOCUMENTS

Unlike brochures or ebooks, whitepapers are factual documents that businesses may like to publish for stakeholders to obtain important information. Whitepapers create a sense of business transparency, credibility, and thought-leadership.

Many whitepapers are designed for business-to-business (B2B) marketing-support purposes. For instance, a business might like to publish a whitepaper solely on the technology used in their product, if they feel their customers may want to know more about this.

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Whitepaper for a business building an all-round case for going solar

Soloaeizer WhitePaper

Contents Of This Whitepaper:

  • Making the case for going solar in your business
  • Understand your corporate goals
  • Criteria for solar project viability
  • Choices involved in solar projects
    • Ownership structure of the project
    • Governmental incentives available
    • Technology options available
    • Vendor selection criteria
  • Sealing the deal
  • Final considerations
  • Facts and figures (charts)

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