How To Use Content Analytics To Evaluate Brand Reputation

How To Use Content Analytics To Evaluate Brand Reputation

Brands are constantly under the microscope, with every piece of content potentially shaping public perception. The vast digital landscape offers a double-edged sword.

While providing platforms to reach audiences, it also opens up avenues for scrutiny. Navigating this requires a sophisticated approach.

To understand how your brand is perceived, you need to use a blend of analytics and insight. This demands not only leveraging traditional metrics but also embracing innovative methods to uncover deeper insights.

Balancing conventional data analysis with unexpected angles ensures a comprehensive view of your brand’s standing, highlighting the necessity of a varied analytical approach to truly gauge and enhance your reputation.

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Why is evaluating brand reputation via content analytics critical?

Evaluating brand reputation through content analytics is critical because it provides concrete data on how a brand is perceived in the digital space, essential in a world where online presence directly influences consumer trust and decision-making.

By analyzing interactions, mentions, and sentiments across various platforms, businesses gain insights into public opinion, identifying not just the strengths but also areas requiring immediate attention or improvement. This analytical approach allows for a dynamic understanding of brand health, enabling timely adjustments to marketing strategies, content creation, and customer engagement practices.

Furthermore, content analytics offers a competitive edge by uncovering trends and patterns in consumer behavior, allowing brands to anticipate market demands and adjust their positioning accordingly.

In essence, the systematic examination of digital footprints through content analytics equips businesses with the tools to build a stronger, more resilient brand reputation, fostering loyalty and driving long-term success in an ever-evolving digital landscape.

Proven and unusual ideas to analyze content for brand reputation

In the quest to meticulously analyze content for brand reputation, blending proven methodologies with unconventional ideas is not just a preference but a strategic necessity. This unique blend stems from my “Unusual By Strategy” forte, which mandates a combination of traditional analytics—such as sentiment analysis, engagement metrics, and brand mention tracking—with inventive approaches that defy standard practices.

For instance, leveraging natural language processing helps decipher underlying emotions in user comments or employing machine learning algorithms helps predict trends before they become mainstream.

By integrating psychological analysis of consumer behavior with the scrutiny of visual content’s impact, one can unearth nuanced insights about brand perception.

Such a hybrid approach ensures a comprehensive understanding of how a brand resonates with its audience, identifying opportunities for innovation in communication and engagement. This methodology not only distinguishes a brand in a crowded market but also empowers it to navigate the complexities of digital reputation management with agility and foresight.

8 smart steps to use content analytics to evaluate brand reputation

Leveraging my 40+ years’ experience as a Brand Content Strategist with a penchant for the unusual, I have given 8 ideas below that incorporate time-tested approaches to use content analytics for evaluating brand reputation, along with unusual twists to make these ideas work even harder. These strategies are designed to not only harness the power of traditional data analysis but also introduce innovative angles that uncover deeper insights into brand perception.

By blending conventional metrics with creative, out-of-the-box methodologies, these ideas aim to provide a more nuanced understanding of a brand’s standing, ensuring a dynamic and comprehensive approach to managing and enhancing brand reputation in the digital age.

How To Use Content Analytics To Evaluate Brand Reputation (Infographic)

1. Do sentiment analysis on user comments and feedback

Implementing sentiment analysis on user comments and feedback is a foundational strategy in content analytics for assessing brand reputation, directly linking to the efficacy of content marketing efforts. This method employs sophisticated algorithms to categorize opinions into positive, negative, or neutral sentiments, offering invaluable insights into public perception.

For instance, a brand might analyze comments on its latest blog post or social media campaign, discovering a predominantly negative sentiment due to an overlooked issue in its message or presentation. Such immediate and tangible feedback enables quick pivots in content strategy to address concerns, reinforce positive aspects, and tailor future messages more effectively to audience preferences.

Moreover, tracking sentiment trends over time can reveal the evolving attitudes of consumers toward the brand, highlighting the impact of content marketing initiatives on brand perception.

This direct feedback loop between content output and audience perception ensures that content marketing strategies remain aligned with audience expectations, fostering a positive brand reputation through continuous engagement and adaptation.


  • Integrate advanced sentiment analysis tools: Employ cutting-edge technology that utilizes natural language processing (NLP) to interpret and classify the emotional tone behind user comments and feedback accurately. This allows for a nuanced understanding of customer sentiment, going beyond simple positive or negative classifications to capture complex emotions like sarcasm or conditional satisfaction.
  • Develop a real-time feedback loop: Set up systems to alert you immediately when sentiment trends shift significantly, enabling prompt response to customer concerns or praises. This ensures that your content strategy remains dynamic and responsive to audience feedback, fostering a positive brand reputation through timely engagement.
  • Segment sentiment analysis by demographics: Break down sentiment data by key demographic indicators such as age, location, and user behavior. This targeted analysis helps tailor content more effectively to different segments of your audience, enhancing the relevance and impact of your content marketing efforts.
  • Incorporate sentiment trends into content creation: Use insights from sentiment analysis to guide the tone, topics, and messaging of future content. By aligning content with the current mood and preferences of your audience, you can increase engagement and positive perception, reinforcing your brand’s position in the market.
  • Evaluate sentiment analysis over product cycles: Analyze how sentiment changes in relation to product launches, updates, or other significant events. This can highlight how effectively content marketing aligns with user expectations and experiences across different stages of the product lifecycle, offering strategic insights for improvement.
Unusual Idea


Consider the idea of “Emotional Mapping through Visual Narratives.” This unusual enhancement involves creating visual representations of sentiment analysis results, mapping emotions across a spectrum that integrates both intensity and context. By assigning colors and shapes to different emotions and their strengths, you can visualize the emotional landscape of your audience’s feedback.

For instance, applying this to the example of negative sentiment on a blog post, you could visually depict areas of discontent alongside neutral or positive zones. This not only makes it easier to identify and understand complex emotional feedback at a glance but also allows for a more intuitive adjustment of content strategies. The visual narrative thus becomes a powerful tool in refining content to better resonate with audience emotions, enhancing brand reputation through a deeper emotional connection.

2. Monitor brand mentions across diverse media outlets

Keeping a vigilant eye on brand mentions across diverse media outlets is a cornerstone in understanding and shaping brand reputation, serving as a vital link to effective content marketing.

This involves leveraging tools and platforms that scan through online articles, blogs, forums, and social media to capture any mention of the brand, providing a comprehensive view of how the brand is discussed in various contexts. Imagine a scenario where a new product launch garners attention across tech blogs, forums, and news sites.

By monitoring these mentions, a brand can gauge initial public reaction, understand the reach and impact of their marketing efforts, and identify key influencers and opinion leaders driving the conversation. This immediate insight allows for the swift tailoring of content marketing strategies to amplify positive discussions, address misconceptions, or adjust messaging to better align with audience expectations.

Through this continuous loop of monitoring and adjustment, content marketing becomes more targeted and effective, directly contributing to a stronger, more positive brand reputation.


  • Utilize comprehensive media monitoring tools: Select tools that cover a broad spectrum of media outlets, including niche blogs, major news websites, and industry-specific forums, to ensure no mention of your brand goes unnoticed. These tools should offer real-time alerts and customizable dashboards for effective tracking and analysis.
  • Integrate alerts for immediate notification: Set up instant alerts for new mentions of your brand across these outlets, enabling you to respond swiftly to both positive news and potential crises. This responsiveness is crucial for maintaining a positive brand image and engaging with your audience in a timely manner.
  • Segment mentions by outlet type and sentiment: Categorize brand mentions by the type of media outlet and the sentiment of the coverage. This segmentation allows for a more nuanced strategy, tailoring responses or content marketing efforts to reinforce positive mentions and address negative ones strategically.
  • Analyze mention trends over time: Track how the volume and sentiment of brand mentions fluctuate over time in relation to marketing campaigns, product launches, or industry events. This analysis can reveal the effectiveness of your content marketing strategy and guide future campaigns.
  • Engage with influencers and journalists: Identify key influencers and journalists who frequently mention your brand and engage with them to foster positive relationships. This engagement can lead to more favorable coverage and opportunities for collaboration, amplifying your brand’s presence across media outlets.
Unusual Idea


Consider the idea of “Narrative Mapping of Media Ecosystems.” This unusual enhancement takes the monitoring of brand mentions beyond mere counting and sentiment analysis, plotting them on a dynamic map that shows the interconnectedness of media outlets, influencers, and audience clusters. By visualizing how conversations about the brand flow from niche blogs to mainstream media and across social platforms, brands can identify key narrative drivers and influential nodes within the media ecosystem.

Applying this to the product launch, if tech blogs start a positive discussion that quickly spreads to larger news sites and social media, the brand can see which outlets and individuals are pivotal in shaping the narrative. This insight allows for targeted engagement and content strategies that amplify positive messages or counteract negative ones, leveraging the natural flow of information for enhanced brand reputation management.

3. Analyze engagement levels for brand-owned content

Analyzing engagement levels for brand-owned content is a crucial step in evaluating brand reputation, providing insights into how effectively content resonates with the audience. This analysis encompasses metrics such as likes, shares, comments, and viewing duration, which together offer a holistic view of audience interest and interaction.

Consider, for example, a brand that launches a series of educational videos related to its products. By examining the engagement metrics, the brand can discern which topics captivate the audience most, the average watch time indicating content relevance and the comment sentiment offering direct feedback on the audience’s perception and understanding.

This data-driven approach allows for the optimization of content marketing strategies, ensuring that future content is not only tailored to audience preferences but also aligns with brand reputation goals.

By keeping content engaging and relevant, brands can foster a positive image, encouraging loyalty and advocacy among their consumer base, thereby bolstering their overall reputation in the market.


  • Identify high-performing content: Analyze metrics such as views, likes, shares, and comments to determine which pieces of content are resonating the most with your audience. This data helps to understand what topics, formats, or styles engage your audience and should be prioritized in future content planning.
  • Measure audience interaction depth: Beyond initial engagement metrics, delve into how deeply users interact with your content, including average watch times for videos or time spent on blog posts. This deeper level of analysis reveals not just the attractiveness of your content but its ability to hold audience interest over time.
  • Segment engagement by demographic: Break down engagement metrics by key demographic indicators such as age, location, or interests to tailor your content more effectively to different audience segments. This targeted approach ensures your content strategy aligns closely with the preferences and needs of your diverse audience base.
  • Track engagement trends over time: Monitor how engagement levels change over time, especially before and after strategic content releases or marketing campaigns. This longitudinal view helps assess the long-term effectiveness of your content strategy and its impact on brand reputation.
  • Correlate engagement with conversion rates: Link engagement metrics with conversion rates or other key performance indicators (KPIs) to gauge the direct impact of engaged audiences on business outcomes. This correlation not only underscores the value of high engagement but also guides the refinement of content to drive specific actions, further enhancing brand reputation.
Unusual Idea


Consider the idea of “Engagement Heatmaps.” This unusual enhancement involves visualizing engagement data across different content pieces using a heatmap format, where colors range from cool to warm based on levels of interaction. Such a visualization not only highlights which content is performing best but also reveals patterns in how engagement is distributed across your content portfolio.

For instance, if a series of educational videos about innovative product uses is generating significantly warmer spots on the heatmap compared to other content types, it indicates a high level of audience interest and interaction in that area. This insight allows for strategic content planning, focusing on topics and formats that drive engagement, thereby enhancing brand reputation by delivering value that resonates deeply with the audience.

4. Use content performance to fathom brand authority

Leveraging content performance metrics to ascertain brand authority allows companies to understand their standing within their industry clearly. For example, a business specializing in sustainable living could measure the impact of its comprehensive guides on eco-friendly practices by examining not just views and shares but also the quality and quantity of backlinks from reputable sites within the sustainability community.

Such data points are crucial indicators of how the content is perceived, with a high number of quality backlinks signifying recognition and trust from industry peers and audiences alike.

This approach goes beyond superficial engagement metrics, using content performance as a proxy for the brand’s credibility and influence. By consistently producing content that is both valuable and authoritative, the brand strengthens its reputation, positioning itself as a leader in the conversation about sustainability.

This strategic focus on authoritative content not only drives audience engagement but also solidifies the brand’s standing in the digital ecosystem, reinforcing its reputation as a trusted source of information.


  • Assess backlink quality and quantity: Evaluate the number and quality of backlinks your content receives from other websites. High-quality backlinks from reputable sites indicate trust and authority in your domain, enhancing your brand’s credibility.
  • Monitor content sharing and distribution channels: Track how and where your content is being shared across different platforms and distribution channels. Content that is widely shared by industry influencers or on professional platforms contributes to establishing your brand as an authority.
  • Analyze depth of content engagement: Look beyond surface-level engagement metrics to assess the depth of interaction with your content, such as time spent on page or the completion rate of videos. High engagement levels suggest that your content is seen as valuable and authoritative.
  • Evaluate content citation in industry discussions: Identify instances where your content is cited or referenced in industry discussions, forums, or other professional exchanges. Being quoted as a source of information or insight signifies recognition of your brand’s authority.
  • Benchmark content performance against industry standards: Compare your content’s performance metrics against those of recognized leaders in your industry. Matching or exceeding industry benchmarks in key performance indicators reflects your brand’s growing authority and influence in the field.
Unusual Idea


Consider the idea of “Authority Echo Mapping.” This unusual enhancement involves creating a visual map that tracks the spread and impact of your content across the digital landscape, highlighting areas where your brand’s authority is echoed back through citations, shares, and discussions. By using advanced analytics to trace how content moves and evolves across the internet—identifying key nodes such as influential blogs, forums, and social media platforms—brands can see where their authority is most recognized.

Applying this to the example of a business specializing in sustainable living, an Echo Map would visually demonstrate how their eco-friendly guides become central to discussions on sustainability, with nodes highlighting key influencers and sites that reference or expand upon their content. This not only affirms the brand’s authority on the subject but also reveals new opportunities for engagement and content dissemination, further cementing its reputation as a leader in the sustainability conversation.

5. Determine social media sentiment trends over time

Determining social media sentiment trends over time is vital for brands aiming to gauge public perception and adjust their content marketing strategies accordingly. By consistently analyzing the tone and sentiment of conversations about the brand on social media platforms, businesses can identify patterns and shifts in public opinion.

For example, a cosmetic company might track sentiment trends surrounding a new product launch on social media, discovering an initial wave of positive excitement that gradually shifts to concern over sustainability practices.

This insight enables the company to pivot its content marketing efforts, perhaps by highlighting eco-friendly initiatives or addressing concerns directly in subsequent communications. Such strategic responsiveness not only demonstrates attentiveness to consumer feedback but also helps to maintain or improve brand reputation by ensuring that content remains relevant and resonates positively with the audience.

Over time, monitoring these sentiment trends becomes a crucial feedback mechanism, guiding content creation and fostering a positive brand image in an ever-changing social landscape.


  • Implement ongoing sentiment analysis tools: Use advanced tools designed for continuous sentiment tracking on social media, enabling the detection of shifts in public opinion over time. These tools should offer nuanced insights beyond basic positive or negative sentiment, capturing complex emotional responses.
  • Create a sentiment timeline for key campaigns: For each major marketing campaign or content initiative, map out a timeline that tracks sentiment changes from launch through the campaign lifecycle. This visual representation can help identify specific moments or content that significantly influenced public perception.
  • Correlate sentiment trends with social events: Align sentiment analysis data with external social or industry events to understand how these events impact brand perception. This approach helps differentiate between sentiment shifts caused by brand actions versus those influenced by external factors.
  • Engage with trending topics related to brand sentiment: Identify and engage with trending topics on social media that are contributing to sentiment trends. Participating in these conversations can offer opportunities to positively influence public perception and demonstrate brand responsiveness.
  • Benchmark sentiment trends against competitors: Regularly compare your brand’s sentiment trends with those of your main competitors. This benchmarking provides context for your brand’s performance, highlighting areas of strength and opportunities for improvement in managing public perception.
Unusual Idea


Consider the idea of “Sentiment Resonance Tracking.” This enhancement goes beyond traditional sentiment analysis by identifying and tracking the emotional resonance of specific themes or topics over time on social media. It involves mapping how deeply and widely sentiments associated with your brand permeate through the digital ecosystem, using both the intensity and spread of reactions to gauge the emotional impact.

In the case of the cosmetic company concerned about sustainability, Sentiment Resonance Tracking would not just highlight the shift from positive excitement to concern but also measure how deeply these concerns affect the audience’s emotional connection to the brand. By understanding the resonance of specific sentiments, the company can tailor its content marketing to address these concerns more effectively, engaging in a deeper, more meaningful dialogue with its audience, and thereby nurturing a stronger, more positive brand reputation.

6. Track and measure UGC impact on brand perception

Tracking and measuring the impact of User-Generated Content (UGC) on brand perception is essential for harnessing the authentic voices of customers to bolster brand reputation. By analyzing the sentiment, reach, and engagement of UGC, brands can gain insights into the real-time perception of their products or services.

Take, for example, a fitness apparel brand that launches a hashtag campaign encouraging users to post their workout successes. By monitoring the volume, sentiment, and spread of these posts, the brand can assess the campaign’s effectiveness in fostering a positive community spirit and amplifying brand loyalty.

This direct feedback loop not only serves as a powerful endorsement but also informs future content marketing strategies, enabling the brand to align more closely with its audience’s values and preferences.

Effectively leveraging UGC thus becomes a strategic asset, turning customer experiences into compelling narratives that enhance the brand’s authenticity and appeal.


  • Implement UGC monitoring platforms: Employ platforms specialized in tracking and analyzing User-Generated Content across social media and review sites. These tools should offer capabilities to categorize UGC by sentiment, reach, and engagement, providing a comprehensive view of its impact on brand perception.
  • Quantify UGC engagement metrics: Measure the engagement levels of UGC, including likes, shares, comments, and reposts. High engagement on UGC indicates a strong connection between the content and the audience, reinforcing brand loyalty and perception positively.
  • Assess UGC sentiment and thematic analysis: Conduct sentiment and thematic analysis on UGC to understand the emotions and topics most frequently associated with your brand. This analysis can highlight areas of strength and opportunities for improvement in brand perception.
  • Correlate UGC with brand advocacy levels: Identify and track the most influential user-generated posts to understand their role in driving brand advocacy. High-impact UGC from brand advocates can significantly enhance brand reputation and reach.
  • Integrate UGC insights into content strategy: Use insights derived from tracking and measuring UGC to inform your content marketing strategy. Tailoring content to reflect the themes and values celebrated in positive UGC can amplify authentic brand messaging and deepen audience engagement.
Unusual Idea


Consider the idea of “Emotionally Intelligent UGC Mapping.” This unusual enhancement involves deploying AI-driven tools that go beyond traditional sentiment analysis to interpret the emotional nuances and intensity behind user-generated content. By categorizing UGC not just by sentiment, but by emotional depth and complexity, brands can gain a more nuanced understanding of how their products or services genuinely resonate with the audience.

Applying this to the fitness apparel brand’s hashtag campaign, Emotionally Intelligent UGC Mapping could reveal not just the positive sentiment of workout success posts but the specific emotions tied to these achievements—be it pride, joy, or empowerment. This deeper emotional insight enables the brand to craft content and campaigns that resonate on a more personal and impactful level, strengthening brand perception through a profound connection with audience emotions.

7. Monitor competitor content and audience reaction

Monitoring competitor content and audience reaction is a strategic method for brands to stay ahead in their industry by understanding the landscape and refining their content marketing accordingly.

This approach involves analyzing the type, tone, and engagement of content produced by competitors, as well as the public’s response to it. For instance, a beverage company might observe that a rival’s series of environmentally-focused marketing campaigns are receiving high levels of engagement and positive sentiment across social media platforms.

By evaluating these reactions, the company can identify a growing consumer interest in sustainability. This insight allows them to adjust their own content strategy to better highlight their environmental initiatives, potentially capturing a share of the audience attracted to eco-friendly brands.

Through continuous competitor content analysis, brands can adapt to changing market trends and consumer preferences, ensuring their content remains relevant and their brand reputation strong.


  • Set up competitor content alerts: Utilize tools that notify you whenever competitors publish new content or when their content receives significant engagement. This real-time monitoring ensures you’re always informed about what content is resonating in your industry.
  • Analyze competitor content themes and formats: Regularly review the themes, formats, and messaging strategies your competitors use. Understanding what topics they cover and how they present their content can reveal gaps or opportunities in your own content strategy.
  • Benchmark engagement metrics against competitors: Compare your content’s performance metrics, such as likes, shares, comments, and views, against those of your competitors. This comparison helps identify strengths and weaknesses in your content marketing approach relative to the industry standard.
  • Monitor audience reaction to competitor content: Pay close attention to the comments and discussions surrounding competitors’ content. Audience reactions can provide insights into consumer preferences, pain points, and expectations from brands in your sector.
  • Identify trends in competitor content strategy changes: Track any shifts in your competitors’ content strategies, such as new topics, formats, or increased focus on certain channels. Recognizing these trends early can help you anticipate market shifts and adapt your strategy proactively.
Unusual Idea


Consider the idea of “Competitive Content Resonance Mapping.” This unusual enhancement involves deploying analytics tools that not only track competitor content and audience reactions but also map out the emotional and thematic resonance of such content across different audience segments. By visualizing how and why certain competitor content pieces resonate more effectively with specific demographics or psychographics, brands can uncover deeper insights into audience preferences and content gaps.

Applying this to the example of the beverage company observing its competitor’s successful environmentally-focused campaigns, Competitive Content Resonance Mapping could reveal the specific environmental themes (like plastic reduction or carbon neutrality) that resonate most. This precision allows the company to tailor its content strategy to focus on similar themes that have proven appeal, enhancing brand reputation by aligning more closely with consumer values and interests.

8. Conduct content gap analysis for brand reputation

Conducting content gap analysis is a strategic approach to identifying missing elements within your content strategy that could enhance brand reputation. By meticulously examining the existing content landscape, both of your own brand and that of your competitors, you can pinpoint areas where your content is lacking in addressing audience needs or industry trends.

For instance, a tech company might discover through gap analysis that while competitors heavily focus on the technical specifications of their products, there is a lack of content addressing the practical benefits of using such technology in everyday life.

Recognizing this gap, the company can create content that fills this void, positioning itself as not only a leader in technological innovation but also as a brand that understands and communicates the real-world applications of its products.

This targeted approach not only differentiates the brand in a saturated market but also strengthens its reputation by directly addressing and engaging with consumer interests and needs.


  • Map existing content inventory: Catalogue all current content assets by topic, format, and engagement metrics to understand the breadth and depth of your existing content. This baseline inventory is crucial for identifying gaps in coverage or messaging.
  • Analyze audience needs and interests: Use audience data, such as search queries, social media conversations, and feedback forms, to identify topics or questions that your content has not yet addressed. Aligning content with audience interests directly impacts brand reputation by demonstrating attentiveness and responsiveness.
  • Benchmark against industry standards: Review content from leading brands in your industry to identify topics, formats, or engagement strategies they employ that your content does not. This comparison can highlight areas for innovation or improvement in your content strategy.
  • Identify trends and emerging topics: Stay ahead by regularly researching industry trends, emerging topics, and news. Identifying and creating content around these areas can position your brand as a forward-thinking leader.
  • Develop a content update and creation plan: Based on the gap analysis, prioritize topics and formats for new content creation or updating existing content. This plan should focus on filling the identified gaps to enhance brand reputation and audience engagement.
Unusual Idea


Consider the idea of “Predictive Gap Forecasting.” This unusual enhancement leverages machine learning algorithms to not only analyze current content gaps but also predict future topics of interest based on emerging trends, search query evolution, and social media buzz. By incorporating predictive analytics into the content gap analysis, brands can stay ahead of the curve, creating content that addresses not just today’s gaps but also tomorrow’s questions.

In the case of the tech company, Predictive Gap Forecasting could identify an upcoming surge in consumer interest in how technology enhances remote work efficiency. This foresight allows the company to produce targeted content before the trend fully emerges, positioning the brand as a thought leader and enhancing its reputation by addressing future consumer needs proactively.

In summary

  1. Content analytics is crucial for understanding brand reputation: Through detailed analysis of user comments, brand mentions, and engagement levels, brands can gain a comprehensive view of how they are perceived by the public.

  2. A mix of conventional and unusual methods enhances analysis: Employing both time-tested analytics techniques and innovative approaches, such as Emotional Mapping and Predictive Gap Forecasting, provides deeper insights into brand reputation and future trends.

  3. Proactive content strategy based on analytics improves brand perception: By identifying and filling content gaps, monitoring competitor strategies, and predicting future content needs, brands can position themselves as industry leaders and improve their reputation among their target audience.

Take your brand's content marketing from run-of-the-mill to remarkable

Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

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