In the world of content marketing, standing out from the crowd can be a daunting task.
Creating a genuinely resonant message can be challenging, with so much content competing for your audience’s attention. But fear not! You needn’t look far for great ideas …
By studying the most outstanding content marketing examples, you can gain insights and inspiration to take your marketing game to the next level.
In this blog post, we’ll explore some of the most effective content marketing campaigns of all time and uncover what made them so impactful.
By the end of this post, you’ll be armed with the knowledge and inspiration needed to take your content marketing to new heights. So buckle up, grab a notebook, and get ready to be stirred by some of the most excellent content marketing examples out there.
This post is part of a cluster related to “Content Marketing: The Practical Guide For Brand Owners.”
To find a special gift waiting for you on this page, click the button below to take a peek, before you read on …
While a good content marketing campaign can effectively communicate a brand’s message and engage with its target audience, a great one goes above and beyond, creating a lasting impact and driving meaningful results.
A great content marketing campaign captures the attention of its audience and resonates with them on an emotional level, creating a sense of connection and loyalty.
It achieves this by focusing on a clear and compelling message, utilizing innovative and creative strategies, and delivering high-quality content tailored to its audience.
A great content marketing campaign also stays true to the brand’s values and identity while pushing the boundaries of what’s possible in terms of creativity and impact.
A great content marketing campaign ultimately leaves a lasting impression, inspires action, and builds long-term brand loyalty.
If I were to identify five hallmarks of a great content marketing campaign, they would be:
If you love quotes from people who matter, here are a few about what separates merely good content marketing from great content marketing:
"The best content isn’t content that’s good, it’s content that’s different. It’s content that’s so unique and original that no one else could have possibly created it."
Joe Pulizzi
"Great content marketing campaigns are the ones that capture the imagination of the audience and create a lasting impact. They are the ones that people remember long after the campaign is over, and that inspire people to take action and become advocates for the brand.
Jay Baer
The concept behind the Red Bull Stratos content marketing campaign was to showcase the company’s unique selling proposition of promoting extreme sports and adrenaline-fueled activities.
The campaign featured Austrian skydiver Felix Baumgartner, who broke the world record for the highest skydive by jumping from a helium balloon in the stratosphere.
The campaign was supported by a comprehensive social media campaign that allowed Red Bull to engage with fans in real-time and build a deeper connection with their audience.
The Stratos campaign helped establish Red Bull as a leader in the energy drink industry, emphasizing the company’s unique selling proposition of providing an energy boost to fuel high-performance activities. It also established Red Bull as a socially conscious company committed to promoting positive change.
Here’s the video of the World Record Freefall of Redbull’s Baumgartner – who reached an estimated speed of 1,357.6 km/h or 843.6 mph (Mach 1.25) jumping from the stratosphere, to make him the first man to break the speed of sound in freefall. This event also set several other records while delivering valuable data for future space exploration.
Here are ten ways Redbull’s Stratos content marketing campaign scored:
The concept behind the Chipotle Scarecrow content marketing campaign was to promote the company’s commitment to sustainable and ethical food production while raising awareness about the problems associated with industrial food production.
The campaign featured a short film that followed the journey of a Scarecrow character who worked at a factory producing mass-produced food before quitting and starting his own sustainable and ethical food business.
The campaign was supported by a comprehensive social media campaign encouraging people to share their stories of supporting sustainable food production.
The Scarecrow campaign helped establish Chipotle as a leader in the fast-casual dining industry, emphasizing the company’s unique selling proposition of using high-quality and sustainably sourced ingredients. It also helped establish Chipotle as a socially conscious company that promotes positive change.
Watch this video below, where Chipotle’s Scarecrow gives you a 360-degree tour of Crow Foods Incorporated … there’s so much emotion in this video that you’d hardly notice the animation is quite a masterpiece.
Here are ten ways the Chipotle Scarecrow content marketing campaign raced ahead:
The concept behind the Blendtec Will it Blend content marketing campaign was to showcase the company’s unique selling proposition of producing high-quality and durable blenders that could blend just about anything.
The campaign featured a series of short videos showcasing Blendtec’s founder, Tom Dickson, blending various unusual items in a Blendtec blender, such as iPhones, marbles, and golf balls. The campaign was supported by a YouTube channel that featured the blending experiments, which quickly went viral.
The Will it Blend campaign was incredibly successful, generating significant buzz and media coverage and helping to establish Blendtec as a leader in the blender industry.
The campaign also demonstrated the power of humor and entertainment in content marketing, creating a memorable and engaging campaign that resonated with consumers. The Will it Blend? campaign is often cited as one of the most successful and innovative content marketing campaigns ever.
Blendtec has a series of videos where its blender crushes the daylights out of … well, anything. Each time, the object is tougher to blend, and the video is better to watch. Watch how to pulverize a podcast microphone.
Here are ten ways the Blendtec Will It Blend content marketing campaign created waves:
The concept behind the Old Spice The Man Your Man Could Smell Like content marketing campaign was to transform the brand’s image from a traditional men’s grooming brand to a more modern and irreverent brand that resonated with younger consumers.
The campaign featured a series of humorous ads that showcased the “Old Spice Guy” character’s charm, wit, and attractiveness, appealing to both male and female viewers.
The campaign was supported by a comprehensive social media campaign that allowed Old Spice to engage with fans in real-time, building a deeper connection with their audience and generating significant user-generated content.
The Man Your Man Could Smell Like campaign was incredibly successful, leading to a significant increase in sales for Old Spice and a resurgence in the brand’s popularity. The campaign won multiple awards.
This Old Spice video is an absolute tease … watch the style of the man who says your man should try to smell like him – a man – and not like a lady. This is content marketing with … well, old spice!
Here are ten ways the Old Spice Man To Smell Like content marketing campaign made itself unforgettable:
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The concept behind the Airbnb Belong Anywhere content marketing campaign was to showcase the transformative power of travel and highlight Airbnb’s unique selling proposition of offering a more personalized and authentic travel experience than traditional hotels.
The campaign featured a short film highlighting the idea that you can feel at home with Airbnb no matter where you are in the world. This film was supported by a comprehensive social media campaign that encouraged Airbnb customers to share their stories of feeling at home with the platform.
The Belong Anywhere campaign helped establish Airbnb as a travel and hospitality industry leader, inspiring many people to seek more authentic and meaningful travel experiences.
The campaign was incredibly successful, generating significant media coverage and user-generated content and helping to establish Airbnb as a socially conscious company committed to promoting positive change.
Airbnb’s incredible “goosebumps” campaign about how anyone can belong anywhere in this world from Airbnb … this campaign goes on strongly, even as this video below celebrates the 1/2 billionth guest check-in at their website.
Here are ten ways the Airbnb Belong Anywhere content marketing campaign reached its heights:
Dove conceived of the Real Beauty Sketches content marketing campaign as part of its ongoing efforts to promote body positivity and self-confidence among women. The company recognized that many women struggle with insecurity and self-doubt, particularly regarding appearance.
By creating a campaign that challenged traditional beauty standards and celebrated the unique qualities that make each woman beautiful, Dove aimed to inspire a more positive and inclusive view of beauty.
The Real Beauty Sketches campaign was also consistent with Dove’s broader marketing strategy, which has long emphasized promoting a more realistic and inclusive view of beauty.
The campaign was incredibly successful, generating significant media coverage and user-generated content and helping to establish Dove as a socially conscious company committed to promoting positive change.
The beauty of Dove’s Real Beauty Sketches campaign is in how the company describes it: “Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her description and the other using a stranger’s observations. The results are surprising …”
Here are ten ways the Dove Real Beauty Sketches content marketing campaign raised its profile by several notches:
The concept behind the REI #OptOutside content marketing campaign was to take a stand against consumerism and promote a healthier, more active lifestyle by encouraging people to spend time outdoors on Black Friday instead of shopping.
The campaign aimed to highlight the benefits of outdoor recreation and promote a more balanced approach to life, emphasizing the importance of spending time in nature and connecting with the world around us.
The #OptOutside campaign also emphasized REI’s commitment to social responsibility, encouraging consumers to prioritize their health and well-being over consumerism and materialism.
The campaign generated significant media coverage and user-generated content, helping to establish REI as a leader in the outdoor retail industry and inspiring other companies to adopt similar approaches.
REI’s case study of how they decided not to open their shops on Black Friday to get everybody to spend time outside in the fresh air has become the stuff of legends.
Here are ten ways the REI #OptOutside content marketing campaign found its breakthroughs:
The concept behind the Nike Just Do It content marketing campaign was to inspire a “just do it” attitude toward sports and fitness, encouraging people to push their limits and reach their full potential.
The campaign used motivational messaging and imagery to engage consumers, showcasing the idea that anyone could achieve their goals with hard work, determination, and the right gear.
The campaign also featured celebrity endorsements, emphasizing Nike’s association with high-performance athletes and reinforcing the company’s position as a leader in the sports apparel industry.
The Just Do It campaign helped establish Nike as a socially conscious company celebrating diversity and inclusivity in sports and fitness. It inspired millions worldwide to pursue their passions and live an active, healthy lifestyle.
Every single video from the Nike Just Do It campaign makes you want to get up and start moving. But I love this one because of the unexpected person the video encourages to “Just do it.” Watch!
Here are ten ways the Nike Just Do It content marketing campaign made its indelible mark:
1. Analyzing the most exceptional content marketing examples can provide valuable insights and inspiration to enhance your marketing strategies and elevate your performance to the next level.
2. In this blog post, we have delved into the most remarkable content marketing campaigns in history and revealed the key elements that contributed to their effectiveness.
3. Given the abundance of content vying for your target audience’s attention, crafting a genuinely resonant message can be arduous. However, we have curated a selection of content marketing examples that will ignite inspiration and stimulate creativity.
Branding and content marketing are tough because they require a deep understanding of the target audience, a commitment to delivering high-quality content consistently, and ongoing optimization to remain effective. This is where an expert hand can be invaluable.
With cutting-edge knowledge of the latest industry trends and best practices, an expert can help provide the guidance and support needed to achieve the desired results.
"I am committed to elevating my clients' branding and content marketing to a dominant position because I believe that a strong and distinctive brand identity, coupled with high-quality content, can be a game-changer for businesses. I've done it over and over for 40+ years and 125+ clients."
Shobha Ponnappa
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Give yourself truly big benefits.
Get my weekly newsletter packed with cutting edge brand content tips, tricks, tactics, techniques, and trends. I scour the Net for you.
Use my Privilege Discount on all my products and services – at any time, without limit – as long as you’re uninterruptedly subscribed.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.