The Ultimate Guide To Unusual Service Brand Content Marketing

The Ultimate Guide To Unusual Service Brand Content Marketing

In the realm of service brand content marketing, the conventional no longer suffices.

Discover how to redefine your brand’s narrative, engage your audience on a deeper level, and ultimately stand out in a crowded digital landscape. This guide is your key to crafting content that breaks free.

To capture the essence of your brand and captivate your audience, you must embrace the extraordinary, taking your service brand to unprecedented heights.

Dive into the world of unusual service brand content marketing, where creativity meets strategy to form a powerful alliance.  Are you ready to embark on this remarkable journey?

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Why service brands need some uncommon content marketing

In the ever-evolving landscape of marketing, service brands find themselves in a unique position. Unlike tangible products, services are intangible and experiential by nature, making their differentiation a more nuanced endeavor. This is precisely why service brands need to harness the power of uncommon content marketing.

In a world saturated with generic messaging, standing out is not merely an option but a necessity. Uncommon content allows service brands to break free from the confines of conventionality and create an indelible mark in the minds of their audience.

It’s about crafting narratives that intrigue, engage, and resonate on a profound level. By weaving storytelling, thought leadership, and innovative approaches into their content, service brands can connect authentically with their audience, showcase their expertise, and, most importantly, convey the unique value they offer.

This guide explores the pivotal role of uncommon content marketing in the service industry, offering insights, strategies, and examples that illustrate how service brands can set themselves apart and thrive in a competitive digital landscape.

8 clever ways to infuse a twist into your service brand content

Drawing upon my extensive experience as a Brand Content Strategist known for infusing the unconventional into the ordinary, I’m thrilled to unveil eight ingenious tactics that will breathe fresh life into your service brand’s content strategy.

Step outside the comfort zone of conventional approaches and lay the foundation for a truly remarkable online presence. Let’s embark on a journey to defy expectations, disrupt the norm, and carve a unique path in a sea of uniformity.

8 clever ways to infuse a twist into your service brand content (Infographic)

1. Featuring total process transparency

Imagine the impact on your audience when you offer them a behind-the-scenes look at the intricate processes that fuel your service brand. This level of transparency can be a game-changer, instilling trust and authenticity.

Take, for instance, a boutique digital marketing agency. Instead of just showcasing the end results of their work, they open the curtains on their methodology. They craft engaging content pieces that elucidate their strategic planning, keyword research, and content creation processes.

This transparency doesn’t just demystify their services; it also positions them as experts in their field, showcasing their dedication to delivering value. By featuring total process transparency in your content, you educate your audience.

You also differentiate your service brand by offering an experience that goes beyond the surface, leaving a lasting impression and fostering a deeper connection with your clients.


  • Document your processes: Begin by documenting and visualizing the key processes that underpin your service offerings. This might include step-by-step guides, flowcharts, or infographics that explain how your services work.
  • Create behind-the-scenes content: Develop content that provides glimpses behind the scenes. This could involve blog posts, videos, or live streams where you showcase your team in action, highlight your tools and technologies, or share insights into your decision-making processes.
  • Tell success stories: Share real-life success stories that demonstrate how your processes have benefited your clients. Use case studies and testimonials to illustrate the positive impact of your services, emphasizing the role of transparency in achieving these results.
  • Educate your audience: Craft content that educates your audience about the significance of transparency in service industries. Explain how it builds trust, enhances credibility, and empowers clients to make informed decisions.
  • Engage and respond: Encourage feedback and questions from your audience about your processes. Engage with them in discussions and respond to inquiries promptly. This not only fosters a sense of openness but also provides opportunities for continuous improvement based on client input.

2. Highlighting unusual client successes

Imagine captivating your audience with extraordinary stories of client success that go beyond the ordinary. It’s about more than just showcasing your achievements; it’s about shining a spotlight on the exceptional, the unexpected, and the transformative.

For instance, picture a financial advisory firm that doesn’t just share testimonials of satisfied clients but goes the extra mile by featuring a series of success stories in which they helped clients achieve financial freedom, enabling them to retire early and fulfill their lifelong dreams.

By highlighting unusual client successes in your content, you’re not only celebrating your clients’ achievements but also demonstrating the unique value your services bring.

This approach builds trust, inspires confidence, and positions your service brand as a catalyst for remarkable transformations. It’s a testament to your dedication to making the extraordinary a reality for your clients, setting your brand apart in a sea of standard testimonials.


  • Identify exceptional stories: Seek out and identify exceptional client success stories that truly showcase the impact of your services. Look for instances where your services have gone above and beyond to deliver outstanding results.
  • Diversify storytelling formats: Experiment with various content formats to tell these stories, such as written case studies, video testimonials, podcasts featuring client interviews, or visually compelling infographics. Different formats can cater to a broader audience.
  • Emphasize transformation: Focus on how your services have transformed clients’ lives, businesses, or situations. Highlight not just the results but also the journey and challenges overcome, making the story relatable and inspiring.
  • Showcase client testimonials: Incorporate direct quotes and feedback from clients within the success stories. Authentic testimonials add credibility and a personal touch to your narratives.
  • Connect success to your services: Always link the success stories back to the specific services or solutions that played a pivotal role. This helps potential clients see the direct value your services can bring to their own situations.

3. Offering inspiration with expert insights

Imagine positioning your service brand as the go-to source for thought-provoking insights that not only inform but also inspire your audience. It’s about elevating your content to offer more than just information; it’s about providing a unique perspective that sets you apart as an industry authority.

Consider a digital marketing agency that regularly publishes in-depth articles about emerging trends and strategies in the ever-evolving digital landscape. Beyond reporting facts, they offer expert insights, analysis, and forward-thinking perspectives that inspire their readers to think differently and adapt proactively.

By offering inspiration with expert insights in your content, you’re not only educating your audience but also encouraging them to view challenges as opportunities and to embrace change.

This approach positions your service brand as a trusted advisor, cultivating a loyal following that values your expertise and unique viewpoint.


  • Stay informed and research: Dedicate time to staying updated on industry trends, emerging technologies, and relevant news. Research thoroughly to gain expert insights that you can share with your audience.
  • Develop thought leadership: Establish your brand as a thought leader by creating content that dives deep into industry topics. Share your unique perspectives, backed by data and analysis, to offer valuable insights that others might not have considered.
  • Educate and empower: Use your expert insights to educate your audience and empower them to make informed decisions. Explain complex concepts in a clear and understandable manner, helping your audience navigate challenges effectively.
  • Engage in industry conversations: Participate in industry discussions, forums, and social media conversations. Share your insights and engage with others’ perspectives to broaden your own knowledge and establish your brand’s presence.
  • Collaborate with experts: Collaborate with other industry experts and influencers to create joint content, webinars, or interviews. These collaborations can provide diverse perspectives and offer valuable insights to your audience.

4. Emphasizing ability for customization

Picture a service brand that not only understands its clients’ unique needs but also thrives on delivering tailored solutions that cater to those precise requirements. Emphasizing the ability for customization is about going beyond one-size-fits-all approaches.

Take, for instance, a software development company that doesn’t merely offer a standard suite of products but instead showcases its expertise in crafting customized software solutions. Through engaging content, they illustrate how they meticulously analyze each client’s needs, adapt their development processes, and create software that perfectly aligns with the client’s objectives.

By emphasizing the ability for customization in your content, you’re not just offering services; you’re offering personalized experiences. This approach highlights your commitment to meeting clients exactly where they are and addressing their unique challenges.

It positions your service brand as a flexible and adaptable partner, ready to craft solutions as distinct as your clients themselves.


  • Highlight case studies: Share detailed case studies that showcase how your service has been customized to meet specific client needs. Describe the challenges faced, the tailored solutions provided, and the outcomes achieved.
  • Create customization guides: Develop content that educates potential clients on the customization process. Offer step-by-step guides or infographics that explain how your services can be personalized to suit their unique requirements.
  • Personalize communications: In your content and communications, use personalized language and messaging. Show your audience that you understand their individual needs and are ready to adapt your services accordingly.
  • Demonstrate flexibility: Highlight your ability to adapt and adjust services as circumstances change. Use real-life examples or scenarios to illustrate how you’ve accommodated clients’ evolving needs.
  • Solicit feedback: Encourage feedback from clients about their customized experiences. Share testimonials and quotes that emphasize how your service brand’s flexibility and customization have made a difference for them.

5. Strengthening unique service guarantees

Imagine offering your clients more than just promises; picture providing them with solid, unwavering guarantees that demonstrate your confidence in your service brand.

Strengthening product service guarantees is about going the extra mile to assure your clients that their satisfaction is not just a goal but an unwavering commitment. For instance, consider a web hosting service that doesn’t simply offer a standard uptime guarantee but instead pledges a 100% uptime guarantee with a money-back policy.

Through compelling content, they explain how their advanced infrastructure and round-the-clock monitoring ensure uninterrupted service. By strengthening product service guarantees in your content, you’re not only instilling confidence in your clients but also differentiating your brand as one that stands firmly behind its offerings.

This approach sets you apart in a crowded marketplace and fosters trust, showing that you’re willing to go to great lengths to ensure your clients’ peace of mind and satisfaction.


  • Clearly define guarantees: Ensure that your service guarantees are clearly defined and communicated in your content. Use simple language to explain what clients can expect and under what circumstances the guarantee applies.
  • Back guarantees with evidence: Provide evidence or data to support your guarantees. Share statistics, performance metrics, or case studies that demonstrate your ability to meet or exceed the promised standards.
  • Explain the value: Emphasize how your guarantees add value to your clients. Explain how they benefit from the assurance of your commitment to quality and reliability.
  • Showcase success stories: Share success stories of clients who have benefited from your guarantees. Highlight specific instances where the guarantee played a significant role in their satisfaction.
  • Provide accessible support: Clearly communicate how clients can reach out for support or assistance related to the guarantee. Make it easy for them to seek help or clarification if needed.

6. Publishing high-value educational content

Picture becoming the go-to resource in your industry, not just for your services but for the wealth of knowledge you offer. Publishing high-value educational content goes beyond mere promotion; it’s about empowering your audience with insights and expertise.

For instance, imagine a digital marketing agency that regularly releases comprehensive guides on the latest digital marketing trends, along with actionable strategies.

Through insightful content, they educate their audience on topics like SEO, social media marketing, and content optimization. By publishing high-value educational content, you’re not just attracting an audience; you’re nurturing a community of informed individuals who see your brand as a trusted advisor.

This approach positions your service brand as an invaluable resource, fostering brand loyalty and engagement. It’s about equipping your audience with the knowledge they need to make informed decisions and succeed in their endeavors.


  • Identify audience needs: Research your target audience’s pain points, questions, and challenges. Tailor your educational content to address these specific needs and provide solutions.
  • Create comprehensive guides: Develop in-depth guides, tutorials, and how-to articles that delve into complex topics related to your industry. Offer practical advice and actionable steps that your audience can apply.
  • Use visuals and multimedia: Enhance your educational content with visuals, infographics, videos, and other multimedia elements to make it more engaging and easier to understand.
  • Establish a content calendar: Plan a regular schedule for publishing educational content to keep your audience engaged and informed. Consistency in your publishing schedule helps build trust.
  • Promote learning resources: Share your educational content through various channels, including social media, email newsletters, and webinars. Encourage feedback and discussions to foster a learning community around your brand.

7. Maintaining ongoing client engagement

Imagine a service brand that goes beyond the transactional and truly values its client relationships. Maintaining ongoing client engagement is about nurturing connections that extend far beyond the initial interaction.

For instance, envision a software development company that doesn’t just deliver the software and move on but actively engages with clients post-launch. They create content like webinars, user guides, and informative newsletters, providing ongoing support and resources to ensure clients maximize the software’s potential.

By focusing on maintaining ongoing client engagement in your content, you’re not just securing short-term clients but cultivating long-term partnerships. This approach showcases your dedication to client success, fosters brand loyalty, and turns satisfied clients into your brand’s most enthusiastic advocates.

It’s about being a true partner in your clients’ journeys, continually offering value and support long after the initial transaction.


  • Create client-centric content: Develop content that directly addresses your existing clients’ needs, challenges, and interests. This could include advanced guides, client-exclusive webinars, or personalized newsletters.
  • Regular check-ins: Establish a system for regular check-ins with clients. Use email newsletters, surveys, or scheduled calls to maintain an open line of communication and gather feedback.
  • Educational resources: Continuously provide educational resources and updates related to your services or industry. This demonstrates your commitment to helping clients stay informed and succeed.
  • Community building: Foster a sense of community among your clients. Encourage them to share their experiences and insights, whether through a private forum, social media groups, or client-only events.
  • Reward loyalty: Show appreciation for long-term clients with exclusive offers, discounts, or access to premium content. Recognize and celebrate milestones in your client relationships.

8. Developing service differentiation metrics

Imagine having a powerful tool at your disposal that not only measures the effectiveness of your services but also sets your brand apart in the competitive landscape.

Developing service differentiation metrics is about creating unique and quantifiable ways to showcase your brand’s value proposition. Consider a digital marketing agency that pioneers a “Client ROI Index” to demonstrate the tangible impact of their services.

Through detailed content, they explain how this index tracks client return on investment over time, providing concrete evidence of their ability to drive results. By developing service differentiation metrics in your content, you’re not just making claims about your services; you’re providing data-driven proof of their excellence.

This approach enhances your credibility, helps potential clients make informed decisions, and ultimately positions your service brand as a trusted choice that stands out in a sea of competitors.


  • Identify key metrics: Determine the specific metrics that are most relevant to your industry and services. These could include performance indicators, success rates, customer satisfaction scores, or any other quantifiable data that showcases your service’s value.
  • Define benchmark standards: Establish benchmarks or industry standards against which you can compare your metrics. This helps in demonstrating how your services outperform the norm.
  • Create data-driven content: Develop content that explains your chosen metrics and how they reflect the unique benefits of your services. Use data visualization tools like charts and graphs to make the information more accessible.
  • Share case studies: Highlight real-world examples and case studies that illustrate how your services have delivered exceptional results, using your service differentiation metrics as evidence.
  • Regularly update metrics: Keep your audience informed by regularly updating your service differentiation metrics and sharing the latest data. This demonstrates ongoing commitment to delivering value.

In summary

  1. Differentiation through content: Unusual service brand content marketing is all about setting your brand apart by infusing creativity, expertise, and uniqueness into your content. To truly stand out in a competitive landscape, focus on crafting content that challenges conventions and offers more than just promotional messages.
  2. Building trust and loyalty: Emphasize the importance of trust and long-term client relationships by maintaining ongoing client engagement, highlighting unusual client successes, and strengthening product service guarantees. These practices not only foster loyalty but also create a community of brand advocates.
  3. Measuring and demonstrating value: Developing service differentiation metrics is a crucial step in showcasing the value your services bring. Data-driven evidence and unique metrics can substantiate your claims, enhance credibility, and help potential clients make informed decisions.

Take your brand's content marketing from run-of-the-mill to remarkable

Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

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