I am a Breakthrough Strategist, Brand Repositioning Expert, and Content Specialist with 45 years of experience working with over 125 global brands. My mission is to help ambitious businesses that are stuck but not failing regain clarity, reframe positioning, and restart momentum.
I specialise in turning brand plateaus into growth opportunities that feel fresh, bold, and attainable. This page shares my journey, my philosophy, and my forte, so you see exactly how I can help your brand find its next breakthrough.
One big idea can turn brand stagnation into unstoppable movement.
I have lived this belief across decades in advertising, entrepreneurship, consulting, and solopreneurship. I know that unusual strategies always stand out, because what is uncommon captures attention and trust. This page shares my journey, my philosophy, and my forte, so you see exactly how I can help your brand find its next breakthrough.
Across four and a half decades, I have amassed experience across the entire spectrum of brand building. From multinational ad agencies and entrepreneurial ventures to independent consulting and solopreneurship, each stage gave me skills that compound into rare versatility. I began as a copywriter and grew into Creative Director progressively at Ogilvy, JWT and Lowe Lintas … handling international megabrands with discipline and flair.
My entrepreneurial leap as Founder and CEO of Avigna Technologies created an avant-garde digital content company recognised globally. With nearly 150 employees, we attracted investment from world-leading tech and finance players, delivered pioneering web projects, and were honoured as finalists at the Cannes Lions Awards in 2000. These milestones, combined with years as a consultant to ambitious businesses across the US, UK, and India, define the authority I bring today.
The first act of my story is multinational advertising, where I learned how creativity and commerce intersect. Rising through Ogilvy, JWT, and Lowe Lintas gave me the discipline to deliver big ideas for big brands while never settling for predictable campaigns. Those years taught me that real satisfaction comes only when an idea is so differentiated it cannot be ignored.
The second act was entrepreneurship and innovation. As Avigna Technologies grew, we built groundbreaking brand experiences in the dawn of digital, winning acclaim and investor confidence. The third act has been independent consulting and solopreneurship, where I tested the grind of membership sites, eCommerce stores, and online communities. Each act sharpened my insight into what makes brands stall and what sparks their renewal.
I believe in the magnetic pull of the uncommon. In markets overflowing with sameness, the brand that dares to be unusual is the one people remember. This distinctiveness is not gimmickry; it is about finding and elevating the authentic core that resonates with an audience’s deeper desires. That is what creates loyalty and recall.
Equally, I embrace breaking the predictability barrier. Audiences grow weary of formulaic strategies, so my approach jolts attention awake. I build genuine connections in a sceptical world by presenting the truth of a brand’s unique identity without disguise. Over time, this sparks advocacy, where audiences transform into ambassadors and spread the brand’s story themselves.
My career has given me versatility across industries that few can match. I have worked with banking, SaaS, FMCG, healthcare, hospitality, education, and fashion brands … in B2B, B2C, D2C, you name it … and with Fortune 500 giants and disruptive startups … global and local … all with distinct constraints and opportunities. This wide exposure allows me to spot patterns that others miss and create hybrid solutions that work across categories.
This is where adaptive intelligence meets strategy. I draw insights from one domain and apply them innovatively in another, ensuring my work is never narrow or blinkered. Specialists often see walls, but I see doors, because I know that unusual connections create the most powerful solutions. This is how I future-proof brands, giving them an edge that pure specialisation rarely delivers.
I believe in backing lived experience with learning. That is why I hold an MBA in Marketing from the University of Wales, UK, and certifications in Content Marketing (SmartBlogger, Hubspot) and SEO Copywriting (Yoast). Each qualification strengthens my clients’ trust that my strategies combine deep knowledge with fresh perspective.
In today’s climate, social proof matters more than ever. Credentials demonstrate commitment to staying current, while case studies show results in action. I combine both to create reassurance for my clients. They know I am trained by the best, tested by decades, and still hungry to innovate in every engagement.
I count my wealth not in possessions but in contacts. Across my career, I have built trusted relationships with businesses of every scale, from scrappy startups to global leaders. These relationships have enriched my perspective, teaching me that small brands can think audaciously and large ones can act nimbly.
I also believe in the expansion of happiness through collaboration. Working with clients, I celebrate their victories as my own, because my joy lies in seeing ambition rewarded. Relationships matter not just for transactions but for growth journeys, and I take pride in being a long-term partner in people’s progress.
Today, I operate at the intersection of brand strategy, content, and SEO/UX mastery. My flagship Clarity Sprint diagnoses the real reasons behind stagnation and reframes a brand’s direction with bold clarity. From there, I help with execution oversight, relationship access, and content strategies that translate insights into action.
For me, work is a place of energy, not exhaustion. I love creating dozens of executable ideas from a single strategic breakthrough, giving brands confidence that momentum will not fade. My sweet spot is helping plateaued brands transform frustration into unstoppable movement — with one big idea that changes everything.
If your brand feels stuck, it’s time for an unusual breakthrough. Dive into my case studies to see how I have reframed challenges into lasting growth. Or begin directly with a Clarity Sprint — the fastest way to unlock clarity, reframe your brand, and chart a new path.
I invite you to work with me to reignite your brand’s journey. With my experience, philosophy, and cross-sector advantage, I can help your business achieve clarity where it feels foggy and movement where it feels stalled. Together, we can create unstoppable progress.
"One BIG IDEA can turn brand stagnation into unstoppable movement. Spots are limited each week ... book your breakthrough session now."
Smart insights, real-world frameworks, and idea-driven clarity – designed to help brands move.
Get my fortnightly Brand Reframe newsletter. Smart insights, distilled thinking, and focused momentum to help your brand lead.
Get my free AI strategy guide. Smart prompts, sharper briefs, and practical ways to make AI support your brand momentum.
Just fill in the form to join. Get my newsletter and the guide shown alongside, all with several game-changing tips.
