The Ultimate Guide To Unusual Company Brand Content Marketing

The Ultimate Guide To Unusual Company Brand Content Marketing

In a world where every company strives to carve out its own space in the digital arena, there’s an age-old saying that still rings true: “To stand out, you must be different.”

But what does it mean to be truly different in the realm of company brand content marketing? That’s where the magic happens.

Welcome to “The Ultimate Guide To Unusual Company Brand Content Marketing.” I’m here to take you on a journey through the uncharted waters of content strategy and creativity that can set your company apart from the rest.

If you’re ready to break free from the ordinary, challenge conventions, and propel your company brand into uncharted territory, then let’s dive right in. It’s time to explore the extraordinary and redefine what it means to captivate, inspire, and leave an indelible mark on your audience.

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Why company brands need some uncommon content marketing

In today’s hypercompetitive business landscape that’s saturated with content, standing out isn’t just an option; it’s a necessity. That’s why company brands need some uncommon content marketing.

The cookie-cutter approach to content simply won’t cut it anymore. To truly capture the attention of your audience, you must embark on a journey of innovation, creativity, and strategic thinking that transcends the ordinary. Uncommon content marketing is the secret sauce that allows your company brand to shine amidst the noise.

It involves crafting narratives and experiences that surprise, engage, and resonate deeply with your target audience. It’s about going beyond the expected, challenging the status quo, and redefining the boundaries of what your brand can achieve. In this era of discerning consumers and rapidly evolving markets, uncommon content marketing isn’t a luxury; it’s a strategic imperative.

It empowers your company brand to tell stories that are uniquely yours, to connect with your audience on a profound level, and to establish a lasting presence in the minds and hearts of your customers. So, let’s delve into the world of uncommon content marketing and discover why it’s the transformative force that every forward-thinking company brand needs to embrace.

8 clever ways to infuse a twist into your company brand content

Leveraging my expertise as a Brand Content Strategist with a flair for the atypical, I present eight transformative insights to reshape your company brand’s content strategy. Venture beyond traditional paradigms and set the groundwork for a distinctive digital presence.

Dive in, break the mold, and stand out in a world of sameness. These clever approaches will not only infuse a refreshing twist into your company brand content but also captivate your audience like never before.

8 clever ways to infuse a twist into your company brand content (Infographic)

1. Recounting company culture and values

Painting a vivid picture of your company’s culture and values is a potent tool in your arsenal of unusual content marketing. It’s not just about listing values on a webpage; it’s about storytelling, emotion, and connection.

Imagine, for instance, a company whose culture centers around sustainability. Instead of the usual sustainability report, they craft a video series that takes viewers on a journey from product inception to delivery, showcasing their commitment to eco-friendly practices. Employees share personal anecdotes about how they’ve integrated sustainability into their daily lives, bringing authenticity to the narrative.

This approach humanizes the brand, inviting the audience to be part of its mission. Such storytelling forms an emotional bond with the audience, distinguishing your company brand in a world where values are often just words.

Recounting company culture and values in an unusual way becomes a gateway for your audience to connect on a deeper level, making them not just customers but advocates of your brand’s unique ethos.


  • Visual storytelling: Consider creating visually appealing content, such as videos or infographics that convey your company culture and values in an engaging way. Show real people, real stories, and real impact to make it relatable and memorable.
  • Employee involvement: Involve your employees in the storytelling process. Encourage them to share their personal experiences and perspectives related to your company’s values and culture. Their authentic voices can add depth and credibility to the narrative.
  • Interactive experiences: Create interactive experiences for your audience to immerse themselves in your company’s culture. This could include virtual tours of your workplace, interactive quizzes related to your values, or user-generated content campaigns that encourage customers to share their own stories.
  • Emotional connection: Craft your content to evoke emotions. Use storytelling techniques that connect with the audience on a personal level. Highlight how your company’s values align with their values, creating a sense of shared purpose.
  • Consistency across channels: Ensure that your company culture and values are consistently communicated across all digital channels, including your website, social media, email marketing, and beyond. Consistency reinforces your brand identity and builds trust.

2. Emphasizing history and milestones

To truly infuse a twist into your company brand content, consider the power of emphasizing history and milestones. Rather than merely reciting facts and figures, weave a compelling narrative that traces your brand’s journey through time.

Let’s imagine a tech company celebrating its 30th anniversary. Instead of a standard press release, they craft an immersive multimedia experience, combining a timeline of their key milestones with interviews featuring long-time employees who’ve witnessed the brand’s evolution firsthand. This approach not only highlights their longevity but also humanizes the brand, making it relatable and trustworthy. 

By emphasizing history and milestones in an unconventional manner, you engage your audience on a nostalgic and emotional level. It’s an opportunity to showcase your brand’s resilience, growth, and enduring commitment to its core values.

When executed creatively, this strategy can transform your company’s past into a compelling story that strengthens its identity, resonates with customers, and distinguishes your brand in the competitive landscape of content marketing.


  • Multimedia timelines: Create visually appealing multimedia timelines that showcase your company’s key milestones, achievements, and moments of significance. Incorporate images, videos, and interactive elements to make the journey come alive for your audience.
  • Employee stories: Interview long-time employees or founders who have been integral to your company’s history. Capture their personal anecdotes, insights, and reflections on the brand’s evolution. These authentic stories humanize your brand and connect with your audience emotionally.
  • User-generated content: Encourage your customers and fans to share their own stories and memories related to your brand. Use social media campaigns, contests, or dedicated platforms to collect and feature user-generated content that highlights their experiences with your products or services over the years.
  • Virtual tours: If applicable, consider offering virtual tours of your company’s physical locations or historical sites. This provides an immersive experience for your audience, allowing them to explore the heritage and legacy of your brand from the comfort of their screens.
  • Anniversary celebrations: Use significant milestones, such as anniversaries, as opportunities for special content campaigns. Host virtual events, webinars, or live streams that celebrate your company’s journey and involve your audience in the festivities.

3. Accentuating leadership and expertise

Accentuating leadership and expertise is a strategic move that can set your company brand apart in the realm of content marketing. Instead of merely listing qualifications or credentials, consider crafting content that showcases your team’s knowledge and thought leadership in an innovative way.

For instance, picture a healthcare technology company aiming to demonstrate its industry expertise. Rather than publishing standard whitepapers, they could host a series of live expert roundtable discussions featuring renowned healthcare professionals, discussing cutting-edge trends and challenges in the field.

By accentuating leadership and expertise through such unconventional means, you not only position your brand as an authoritative voice but also create engaging, interactive experiences for your audience. This approach fosters a deeper connection and trust with your target demographic.

Your company’s ability to convey complex information in a relatable, accessible manner becomes a powerful differentiator in the competitive landscape of content marketing, setting you apart as a true industry leader.


  • Expert roundtables and panels: Organize live or recorded expert roundtable discussions, webinars, or panel sessions featuring thought leaders from your industry. These discussions can delve into current trends, challenges, and future insights, showcasing your company’s commitment to staying at the forefront of your field.
  • In-depth case studies: Develop in-depth case studies that highlight your company’s successful projects, solutions, and innovations. Use storytelling to illustrate how your expertise has made a tangible impact on clients or customers, providing evidence of your industry leadership.
  • Interactive workshops: Offer interactive online workshops or training sessions related to your industry. These workshops can demonstrate your company’s willingness to share knowledge and empower your audience with practical skills and insights.
  • Guest blogging and cross-promotion: Collaborate with recognized industry experts and influencers for guest blog posts, joint content creation, or cross-promotional campaigns. Their endorsement can lend credibility and broaden your reach within your niche.
  • Thought leadership content series: Launch a thought leadership content series, where your internal experts share their insights, predictions, and analysis of industry developments. This can be done through blog posts, videos, podcasts, or other formats that align with your audience’s preferences.

4. Explaining innovations and technology

Unlocking the power of your company brand in the digital age often hinges on the ability to effectively explain innovations and technology in a way that captivates your audience. Rather than relying solely on technical jargon and dry explanations, imagine a tech company introducing a groundbreaking product.

Instead of a standard product demo, they create an immersive virtual reality experience, allowing users to explore the inner workings of the technology firsthand. Users can take a guided tour through the product’s features, interact with its components, and witness its real-world applications in action.

By explaining innovations and technology through such unconventional means, you not only demystify complex concepts but also engage your audience on a profound level. This approach invites them to be active participants in the learning process, transforming passive consumers into enthusiastic advocates.

Effectively bridging the knowledge gap between your company’s innovations and your audience’s understanding can set your brand apart as a pioneer in your industry and a true master of content marketing.


  • Interactive virtual experiences: Create immersive virtual reality (VR) or augmented reality (AR) experiences that allow users to explore your innovations and technology firsthand. These experiences can simulate product usage, showcase features, and provide a deeper understanding of your offerings.
  • Explainer videos: Develop animated explainer videos that simplify complex technological concepts. Use visual storytelling and animations to break down intricate processes, making them easily digestible for your audience.
  • Live demonstrations: Host live demonstrations or webinars where your experts showcase your innovations and technology in action. Allow for real-time Q&A sessions to address audience inquiries and provide in-depth explanations.
  • Interactive infographics: Create interactive infographics or microsites that visually explain how your innovations work. Use animations, clickable elements, and user-driven exploration to convey technical information in an engaging way.
  • User-generated content challenges: Encourage your customers or enthusiasts to participate in challenges or contests that involve using your technology creatively. Share user-generated content that highlights innovative and unexpected ways your products or services can be applied.

5. Presenting customer success stories

Presenting customer success stories is an invaluable strategy in the arsenal of unusual company brand content marketing. Rather than resorting to conventional case studies, envision a software company that crafts compelling narratives around their customers’ achievements.

They create a series of video documentaries, giving viewers an inside look at how their products have empowered diverse businesses. These documentaries feature interviews with business owners, showcasing their unique journeys, challenges, and the transformative impact of the software on their operations.

By presenting customer success stories in this unconventional manner, your brand not only demonstrates the tangible benefits of your products or services but also humanizes your relationships with clients. These narratives engage your audience on a personal and emotional level, providing real-world evidence of your brand’s value.

This approach fosters trust, authenticity, and a sense of community, making your brand stand out as a provider that genuinely cares about its customers’ success.


  • Video documentaries: Produce video documentaries that provide an in-depth look into your customers’ experiences. Capture their stories, challenges, and achievements through interviews, on-location footage, and real-life interactions. This visual storytelling approach adds authenticity and emotional depth to the narratives.
  • Interactive case studies: Create interactive case studies that allow users to explore customer success stories at their own pace. Incorporate clickable elements, interactive infographics, and multimedia elements to engage your audience and provide a dynamic experience.
  • Customer spotlight webinars: Host customer spotlight webinars or live events where your clients share their success stories in real-time. Allow for audience questions and interactions to create a sense of community and trust.
  • Visual impact: Utilize visual storytelling techniques such as before-and-after visuals, data visualization, and compelling imagery to illustrate the impact of your products or services on your customers’ businesses. Make the success tangible and visually compelling.
  • User-generated content: Encourage your satisfied customers to share their own success stories through user-generated content campaigns. Feature their testimonials, photos, or videos on your website, social media, or other marketing channels to showcase authentic endorsements.

6. Showcasing teams' profiles and expertise

Showcasing teams’ profiles and expertise is a compelling strategy within the realm of distinctive company brand content marketing. Rather than settling for static team pages, envision a software development company taking a creative approach.

They curate a series of engaging micro-documentaries, each spotlighting a different team member. These videos offer a glimpse into their daily work, unique talents, and personal stories. By humanizing their workforce and allowing the audience to connect with the people behind the technology, the company not only showcases expertise but also builds a sense of transparency, trust, and relatability.

By presenting teams’ profiles and expertise in this immersive manner, your brand transforms its staff into relatable personalities. These profiles engage your audience on a personal level, transcending the usual corporate façade.

This approach cultivates trust, allows clients to understand the people driving your brand, and ultimately differentiates your company in the competitive landscape of content marketing.


  • Micro-documentaries: Create a series of micro-documentaries or video profiles that introduce individual team members. These videos should highlight their roles, expertise, personal stories, and unique contributions to your company’s success.
  • Employee spotlights: Regularly feature employee spotlights on your company’s website or blog. These spotlights can include written profiles, interviews, or video segments that showcase team members’ experiences, interests, and accomplishments.
  • LinkedIn and social media: Encourage your team members to maintain active and professional LinkedIn profiles. Share their expertise, achievements, and industry insights on social media platforms to amplify their personal brands and the company’s overall expertise.
  • Collaborative blog posts: Foster collaboration among team members to create blog posts or articles that highlight their expertise and insights within their respective fields. This not only showcases individual expertise but also promotes collaboration and thought leadership within your organization.
  • Expert panels and webinars: Organize expert panels, webinars, or virtual events featuring your team members as speakers or panelists. These events can provide a platform for them to share their knowledge and engage with your audience directly.

7. Illuminating corporate social responsibility 

Illuminating corporate social responsibility (CSR) can be a powerful and unconventional approach to content marketing for your company brand. Instead of mere CSR reports, picture a global fashion brand embarking on a creative journey.

They launch a virtual reality experience that immerses users in the communities where their products are sourced and crafted. Users can virtually meet artisans, learn about sustainable practices, and witness the positive impact of the brand’s CSR initiatives firsthand.

By illuminating corporate social responsibility through such immersive experiences, your brand doesn’t just talk about its commitment to social and environmental causes; it allows your audience to experience it.

This approach fosters a profound emotional connection, showcasing your brand as a responsible global citizen. It communicates authenticity, empathy, and a dedication to making a meaningful difference, ultimately setting your company apart in the competitive landscape of content marketing.


  • Virtual reality (VR) experiences: Develop virtual reality experiences or 360-degree videos that transport users into the heart of your CSR initiatives. Let them explore the communities you impact, witness your sustainability efforts, and engage with the people and stories behind your CSR work.
  • Interactive CSR reports: Create interactive CSR reports that go beyond static PDFs. Incorporate multimedia elements, infographics, and interactive features to tell the story of your CSR initiatives in a visually engaging and user-friendly format.
  • Impact stories: Share impactful stories and testimonials from the beneficiaries of your CSR programs. Highlight the real-world changes and improvements your initiatives have brought to communities or individuals.
  • CSR challenges and campaigns: Launch CSR challenges or campaigns that encourage your audience to participate actively. For instance, you could organize volunteering events, sustainability challenges, or fundraisers where customers and employees can get involved in your CSR efforts.
  • Transparency and accountability: Demonstrate transparency by providing detailed information about your CSR practices, goals, and progress. Use data visualization to showcase measurable results and hold your company accountable to its CSR commitments.

8. Spotlighting future vision and strategy

Spotlighting future vision and strategy is a visionary approach to company brand content marketing. Instead of dry strategic plans, envision an automotive company taking a bold step.

They launch an immersive augmented reality experience that transports users into a future where their innovative electric vehicles dominate the roads. Users can explore cityscapes, interact with these vehicles, and witness firsthand how the company envisions shaping sustainable urban mobility.

By spotlighting future vision and strategy through such immersive experiences, your brand doesn’t just talk about its plans; it invites your audience to step into that future.

This approach ignites excitement, curiosity, and anticipation, positioning your brand as an industry pioneer. It conveys a commitment to innovation, sustainability, and a better tomorrow, setting your company apart in the competitive landscape of content marketing.


  • Augmented reality (AR) experiences: Develop interactive AR experiences or apps that allow users to explore your company’s future vision. Users can engage with 3D models, animations, and scenarios that showcase your strategic goals and innovations in an immersive way.
  • Scenario planning simulations: Create scenario planning simulations that provide users with interactive decision-making experiences related to your company’s future strategy. These simulations can illustrate how your strategic choices impact outcomes and align with your vision.
  • Futuristic concept videos: Produce futuristic concept videos that offer a glimpse into the future you envision. Use advanced visual effects and storytelling to showcase innovative products, services, or technologies that align with your strategic direction.
  • Thought leadership content: Publish thought leadership content such as whitepapers, articles, or podcasts that outline your company’s strategic vision, industry insights, and predictions for the future. Position your executives and experts as industry thought leaders.
  • Interactive roadmaps: Create interactive visual roadmaps or timelines that illustrate the milestones, goals, and strategies your company plans to achieve in the coming years. Allow users to explore these roadmaps and dive deeper into each milestone.

In summary

  1. Embrace unconventional approaches: Content marketing for your company brand can be transformed by embracing unconventional strategies. Don’t settle for the ordinary; think creatively to engage your audience and stand out in a crowded digital landscape.
  2. Humanize your brand: Immersive and storytelling techniques allow you to humanize your brand. Showcase the people, values, and experiences behind your company to build trust, authenticity, and emotional connections with your audience.
  3. Create unique experiences: Whether through virtual reality, interactive content, or visionary storytelling, aim to create unique experiences that invite your audience to actively participate in your brand’s journey. By setting your brand apart as a pioneer in content marketing, you’ll captivate, inspire, and leave a lasting impact on your audience.

Take your brand's content marketing from run-of-the-mill to remarkable

Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

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