I can elevate your small or big brand’s unique differential and power in a world awash with sameness. It’s about being “unusual by strategy.”
Today brands need chutzpah, ambition, and audacity. If you’re ready to shatter the status quo, stand out, and achieve extraordinary brand results, I’m here to enable bold moves and innovation. With over 40+ years of experience in Advertising and Digital/Content Marketing, spanning 125 brands, I can create irresistible content.
When you are the primary brand of your business, how can unusual brand content profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can unusual brand content help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can unusual brand content get you greater visibility, reach, trust, and sales?
When your company is your brand, how can unusual brand content impact your stakeholders and competitors, and get you market dominance?
When your brand is driven by a purpose greater than itself, how can unusual brand content evangelize its transformative message to millions?
When you’re a CEO, COO, CFO, CIO, or CMO of a business, how can unusual brand content help your thought-leadership shape industry opinion?
“In a digital world overflowing with content, ‘usual’ gets overlooked. My four decades in brand strategy have taught me this – the unusual, when rooted in sound strategy, stands out and sticks in the mind. That’s why I commit to being ‘Unusual by Strategy’. It’s not just about being different; it’s about being different where it counts. For your brand, this means content that’s not just noticed, but remembered and acted upon.”
I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies.
I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO/UX Writing.
To add to this is my personal mandate to bring the unusual into every piece of work I do to lift its competitive edge.
I also have an MBA in Marketing from The University of Wales UK, and I’m a SmartBlogger Certified Content Marketer.
The value of content must not be measured just by immediate engagement or conversions. The true worth emerges over time, reflecting sustained audience interaction and long-term business impact. However, discerning this nuanced value requires combining data-driven analysis with innovative methods.
Content creators face the challenge of maintaining engagement while efficiently managing their content output. The key lies in mastering the art of repurposing content, transforming a single piece into multiple formats tailored for various platforms. This approach not only maximizes reach but also optimizes resource use.
Content creators and marketers face an ongoing battle against content piracy, unauthorized distribution, and plagiarism. Blockchain technology can come to the rescue. Its decentralized and immutable nature provides unparalleled content security, integrity, and protection of intellectual property rights.
Businesses today face the challenge of attracting attention and also guiding potential customers effectively through their buying process. The key lies in strategically mapping content to align with each stage of the buyer’s journey. This approach increases engagement while also driving conversions.
The success of content isn’t just about creativity; it’s also about its measurable impact. Understanding how your content performs is crucial, but knowing how to measure this effectively is the real challenge. The solution lies in a strategic blend of analytics, combining conventional methods with innovative approaches.
The clash between artistic expression and search engine optimization (SEO) often leaves creators at a crossroads. While creativity breathes life into content, SEO ensures it reaches its intended audience. However, the key to successful content writing lies in harmoniously blending these elements.
I Bring You:
Content Marketing That’s “Unusual By Strategy” … Tips, Tricks, Tactics, Techniques, Trends, Training.
Get my weekly ContenTracker Newsletter packed with loads of content marketing ideas – proven and unusual.
Get a free download of my ebook on “50 Unusual Ways To Use AI In Content Marketing” … and transform your success.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
KEY TOPIC CATEGORIES COVERED ON THIS SITE:
COPYRIGHT © 2024. SHOBHAPONNAPPA.COM. ALL RIGHTS RESERVED.
Just fill in this form and get this awesome ebook in your email inbox. Plus … each week you’ll receive my ContenTracker Newsletter that brings you tips, tricks, tactics, techniques, trends, and training on the latest in content marketing.
