Product pages are “selling pages”. After much meandering and thinking, people arrive at this page where you get a chance to close a sale. This page that must give enough crisp information to clinch the sale, but not too much to distract the reader from taking action or losing the buying mood.
Most product pages have no links other than the BUY NOW button … they also have quick encapsulation of the selling arguments, without long-winded explanations. Take a 1-2-3 problem-solution approach.
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