Portfolio Sample 13

Short Social Posts


Social media posts of the shorter variety are great for two goals. One, they can help reinforce your branding. Two, you can use short form social posts to engage in a variety of ways with your target audiences.

Your posts must wear a consistent pattern that stamps your branding. Here are a few of the short posts from one brand that uses color-coding to separate its categories  while still retaining its overall branding.

After you see this portflio sample below, click here to get back to the Portfolio Index page.

“Short Social Posts” are more than just fleeting pieces of content; they’re micro-engagements that can have a macro impact on a brand’s image and customer relationships. These bite-sized pieces of content are designed for quick consumption and are ideally suited for today’s short attention spans.

They’re the backbone of any social media strategy, serving a range of purposes from brand building and lead generation to customer service and crisis management.

However, the benefits of these small posts can be substantial. They help increase brand visibility, engage users directly, and can even drive website traffic if used effectively. From Tweets and Facebook updates to Instagram captions and LinkedIn snippets, these posts act as touchpoints that keep your brand top-of-mind.

Their frequent, timely nature keeps your audience updated and engaged, encouraging community building and customer loyalty.

Despite their brevity, the challenges of crafting effective short social posts shouldn’t be underestimated. It’s an art form that requires you to be concise yet impactful, casual yet professional, and promotional yet genuine.

The limited word count means every character counts, necessitating a balance between creativity and clarity. Furthermore, these posts often require a rapid response to current events or trending topics, adding a layer of time sensitivity to the mix.

In essence, short social posts are like the modern-day equivalent of a business card that’s handed out in a social setting. They may be small and seem informal, but they carry the weight of your brand’s identity.

Crafting them with the right mix of tone, content, and timing is crucial for maximizing their potential and achieving your brand’s marketing objectives.

Read on …

Social excerpts of the brand’s own blog post

Short Social Post Example 1

Social excerpts of curated posts of others

Short Social Post Example 2

Social posts that use quotes from influencers

Short Social Post Example 3

Social posts that entice subscribers to the brand’s email list

Short Social Post Example 4

Social posts that engage audiences with interesting polls

Short Social Post Example 5

Social posts that excite audiences with happening events

Short Social Post Example 6

Actions to take today ... turn brand challenges into wins

Delve deeper into the tangible results of my unique approach by exploring my service spectrum, my case studies, and other items in my portfolio. Each piece is a testament to the harmony of experience, an unconventional mindset, and cross-sector adeptness.

If you’re eager to elevate your brand’s narrative and strategy, don’t hesitate to tap into this wealth of knowledge.

Take your brand's content marketing from run-of-the-mill to remarkable

Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

After you see this portfolio sample below, click here to get back to the Portfolio Index page.

Join My Community!

I Bring You:

Content Marketing That’s “Unusual By Strategy” … Tips, Tricks, Tactics, Techniques, Trends, Training.

Get my weekly ContenTracker Newsletter packed with loads of content marketing ideas – proven and unusual.

ContenTracker Newsletter

Get a free download of my ebook on “50 Unusual Ways To Use AI In Content Marketing” …  and transform your success.

Ebook Offer

Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.