How To Master The Art Of Zero Volume Keyword Blogging

How To Master The Art Of Zero Volume Keyword Blogging

A paradox exists in the world of SEO, where the least searched terms could unlock the greatest potential. Marketers often overlook zero volume keywords, yet these terms can drive highly targeted, qualified traffic.

Navigating this lesser-trodden path requires a super-smart approach that just a few bloggers use.

First, understand exactly what zero volume keywords are. Then, to effectively harness the power of these hidden gems, one must blend tried-and-true SEO practices with innovative tactics. 

This dual strategy not only captures niche audiences but also sets the stage for emerging trends, providing a competitive edge in content marketing’s vast arena.

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What are zero volume keywords? How do they help brand blogging?

Zero volume keywords are search terms that show up with minimal to no monthly searches in keyword research tools, yet they possess high potential for targeted content marketing.

Often specific and long-tailed, these keywords reflect niche queries that haven’t saturated the market, allowing brand blogs to address unique customer needs directly. By focusing on these under-the-radar phrases, brands can create highly relevant content that resonates with a precise audience segment, enhancing user experience and fostering trust.

This targeted approach often results in higher conversion rates as the traffic drawn is more likely to engage deeply with the content, seeking the exact answers the zero volume keywords promise.

Moreover, since these terms face less competition, they offer a clearer path for any brand to rank higher on search engine results pages, establishing authority and expertise in specialized subject areas, thereby reinforcing the brand’s presence in its industry.

Using proven and unusual ideas for blogging on zero volume keywords

Zero volume keywords stand as a frontier for content strategists who dare to delve beyond the conventional. By leveraging this untapped resource, bloggers can uncover a treasure trove of opportunities for organic growth and audience engagement.

It’s here that my “Unusual By Strategy” forte comes into play, advocating for a blend of proven SEO techniques with out-of-the-box thinking.

This approach mandates the fusion of reliable keyword research and SEO fundamentals with creative content angles and innovative engagement tactics. Such a strategy not only captures the essence of a brand’s unique voice but also carves out new digital spaces where the brand can connect with audiences on a deeper level.

Implementing this dual-track methodology ensures that content not only adheres to the best practices of digital marketing but also stands out with its distinctive flair, making each blog post a beacon for both search engines and users seeking fresh, compelling narratives.

8 intelligent ways to identify and blog steadily on zero volume keywords

Leveraging my 40+ years’ experience as a Brand Content Strategist with a penchant for the unusual, I’ve crafted eight ideas below that merge time-tested approaches with innovative twists for mastering zero volume keyword blogging. These strategies are designed not just to work but to excel, combining reliable SEO methods with creative insights that push boundaries.

This unique blend ensures that while foundational SEO principles drive the strategy, the unconventional elements add a distinctive edge, making each tactic more potent and effective in navigating the fierce competition on search engine rankings and traffic.


How To Master The Art Of Zero Volume Keyword Blogging

1. Conduct content gap analysis for keyword discovery

Conducting a content gap analysis is a pivotal step in discovering zero volume keywords, offering a window into unexplored areas that competitors might have overlooked. For instance, imagine a company specializing in eco-friendly packaging.

A content gap analysis could reveal that while competitors extensively cover ‘biodegradable materials,’ there’s little to no content on ‘grass-based packaging solutions,’ a term with zero search volume yet high relevance to a niche audience. By identifying and creating content on these overlooked topics, brands can tap into uncharted territories, capturing the attention of a specific audience segment hungry for this information.

This strategy not only fills the void in available content but also positions the brand as a thought leader in niche areas. Such targeted content development is instrumental in driving organic traffic, enhancing user engagement, and ultimately converting readers into loyal customers.

By focusing on these unique keyword opportunities, content marketers can craft a narrative that resonates deeply with their audience, distinguishing their brand in a crowded digital space.


  • Analyze competitor websites: Review the content on competitor websites to identify topics they have extensively covered and, more importantly, topics they have missed. This comparison can highlight potential areas where zero volume keywords may exist.
  • Leverage keyword research tools: Utilize advanced features in keyword research tools to uncover keywords that competitors are not ranking for. Pay special attention to those with low or zero search volumes, as these can be untapped opportunities.
  • Assess social media trends: Monitor social media platforms in your niche to understand current discussions and interests. This can lead to discovering zero volume keywords that are relevant but not yet widely recognized in search engines.
  • Conduct customer surveys: Engage directly with your audience through surveys or feedback forms to gather insights about their interests and pain points, which can reveal valuable zero volume keywords.
  • Review internal search data: Analyze search queries used on your own website. Often, the search terms used by visitors on your site can provide a goldmine of zero volume keywords relevant to your audience.
Unusual Idea


Consider the idea of “Inverse Trend Mapping.” This unusual enhancement involves analyzing popular trends and deliberately exploring their opposites or less-explored angles. For instance, in the context of eco-friendly packaging, where ‘biodegradable materials’ are widely discussed, “Inverse Trend Mapping” would focus on the untapped potential of ‘non-biodegradable but recyclable packaging options.’

This pivot can uncover zero volume keywords related to recycling technologies or reusable packaging solutions, areas that may be overlooked in the mainstream eco-friendly narrative. By adopting this contrarian approach, you not only find unique zero volume keywords but also position your brand as an innovator, exploring avenues others might have disregarded, thus capturing a niche yet engaged audience.

2. Harvest great keywords from customer interactions

Tapping into the wealth of customer interactions is a goldmine for unearthing zero volume keywords that are often hidden in plain sight. Imagine a skincare brand regularly engaging with customers through social media, customer support, and feedback forms.

Through these interactions, the brand notices a recurring mention of a specific concern like ‘hydration for sensitive, acne-prone skin,’ a phrase not commonly searched but highly relevant to a specific group. By identifying and using these unique phrases in their content, the brand can create targeted blog posts or articles that directly address these niche concerns.

This not only enhances the brand’s relevance and authority in addressing specific customer needs but also allows for ranking in search results where competition is minimal. Moreover, such a strategy ensures the content is inherently aligned with the actual interests and queries of the audience, leading to improved engagement, trust, and brand loyalty.

The result is a content marketing approach that not only captures overlooked keyword opportunities but also strengthens customer relationships by demonstrating attentiveness and responsiveness to their specific needs.


  • Review customer support queries: Regularly analyze the questions and concerns raised in customer support interactions. These often contain specific terms or phrases that are highly relevant but not frequently searched.
  • Monitor social media conversations: Actively listen to social media discussions involving your brand or industry. Customers often use unique or zero volume keywords in these informal settings.
  • Analyze feedback and reviews: Carefully examine customer feedback and product reviews. These can be rich sources of specific language and terms that customers use to describe their needs or problems.
  • Engage in direct customer communication: Conduct surveys or interviews with customers. Direct questions about their challenges and preferences can reveal valuable, less obvious keywords.
  • Utilize chatbot data: If your website uses a chatbot, mine the data from these interactions. Customers often use natural language and specific queries that can lead to the discovery of zero volume keywords.
Unusual Idea


Consider the idea of “Emotive Language Mapping.” This unusual enhancement focuses on analyzing the emotional tone and context in customer interactions, going beyond just the keywords. By assessing the sentiments expressed, you can identify emotive phrases that might not be high-volume search terms but resonate deeply with your audience.

For example, in the case of the skincare brand, while reviewing customer feedback on social media, they might notice phrases like “relief from relentless acne” or “gentle yet effective for fragile skin.” These emotive, zero volume keywords could inspire content that speaks directly to the emotional experiences of their customers, creating a more profound connection and catering to a specific, engaged segment of their audience.

3. Look hard for question-based and long-tail keywords

Diligently searching for question-based and long-tail keywords is a crucial step in mastering zero volume keyword blogging. These specific, often lengthier queries offer a unique insight into the exact information users are seeking. Consider a small gardening business focusing on organic methods.

By exploring questions their audience frequently asks online, such as “How to grow organic tomatoes in small spaces?” or “What are the best natural pesticides for urban gardens?”, the business can uncover a trove of long-tail, zero volume keywords.

Integrating these into blog content not only meets the precise needs of their audience but also positions the business as an authoritative source in a niche market. This strategy enhances the relevance of the content, improving the chances of ranking higher in search engine results.

Moreover, it builds a deeper connection with the audience, as the content directly addresses their specific queries, elevating the brand’s value in the eyes of consumers who are seeking tailored information in a sea of generic advice.


  • Utilize keyword research tools: Employ advanced features in keyword research tools specifically for finding long-tail, question-based queries. These tools can reveal less obvious but highly relevant keywords for your content.
  • Analyze search engine autocomplete suggestions: Investigate the autocomplete suggestions from search engines like Google. These suggestions are often long-tail, question-based keywords that real users are searching for.
  • Examine online community Q&As: Regularly visit Q&A platforms like Quora or Reddit. These communities are ripe with real user questions that can translate into valuable long-tail, zero volume keywords.
  • Study FAQ sections of competing websites: Review the FAQ sections on websites within your industry. These often contain question-based keywords that you can adapt and improve upon in your content.
  • Implement Google’s “People Also Ask” feature: Leverage the “People Also Ask” box in Google search results. The questions presented here can provide insights into related long-tail, question-based keywords for your niche.
Unusual Idea


Consider the idea of “Narrative Expansion.” This unusual enhancement involves not just identifying question-based and long-tail keywords but also crafting a story around them. For the small gardening business focusing on organic methods, once they find a long-tail, zero volume question like “What are the best natural pesticides for urban gardens?”, they could expand it into a narrative.

This could involve a detailed blog post describing a day in the life of an urban gardener using these pesticides, or a success story of a city dweller who transformed their balcony into an organic haven. By weaving these keywords into compelling stories, the content becomes more engaging, relatable, and shareable, thereby increasing its appeal and reach, and potentially attracting a dedicated following that’s invested not just in the information but also in the narrative.

4. Explore localized geo-specific zero volume keywords

Exploring localized geo-specific zero volume keywords is a strategic approach in content marketing, especially for businesses looking to dominate their local or niche markets. Take, for example, a boutique hotel in Asheville, North Carolina.

By focusing on zero volume keywords specific to Asheville, such as “hidden jazz spots in Asheville” or “Asheville boutique hotel near art district,” the hotel can attract a highly targeted audience. These specific phrases might not generate a high volume of global searches, but they hold immense value for the local audience or travelers interested in unique Asheville experiences.

Implementing these keywords in the hotel’s blog posts or local guides not only improves their search engine visibility in a less competitive space but also showcases their deep understanding and connection to the local culture and attractions.

This approach not only enhances the hotel’s online presence but also helps in building a strong, localized brand identity, appealing directly to those seeking a personalized experience in Asheville, thereby driving both online engagement and real-world visits.


  • Research local events and attractions: Investigate upcoming events, festivals, and unique attractions in your locality. These can provide a wealth of geo-specific zero volume keywords relevant to your audience.
  • Collaborate with local businesses and influencers: Partner with local businesses or influencers to gain insights into specific local terms and phrases that are commonly used but not widely recognized outside the community.
  • Analyze local news and publications: Regularly read local newspapers, magazines, and online publications to identify trending local topics and vernacular, which can be valuable sources of geo-specific keywords.
  • Use Google Maps and local directories: Explore Google Maps and local business directories to understand the nomenclature and categorizations used, which can help in identifying potential zero volume keywords.
  • Monitor local social media groups and forums: Engage with local social media groups and community forums. Discussions and queries in these platforms are rich sources of localized, zero volume keyword ideas.
Unusual Idea


Consider the idea of “Cultural Immersion Keywords.” This unusual enhancement involves delving deep into the local culture and language nuances to uncover geo-specific zero volume keywords that resonate on a more intimate level with the local audience. For the boutique hotel in Asheville, this could mean exploring local dialects, historical references, or colloquialisms used in daily conversations.

Terms like “Blue Ridge getaway” or “Appalachian artisanal crafts” could be identified through engaging with local historians, artists, or even regular customers at nearby establishments. Incorporating these culturally rich, localized keywords into their content would not only improve SEO but also create a more authentic and engaging narrative that truly reflects the spirit of Asheville, making it more appealing to both residents and visitors seeking a genuine local experience.

5. Experiment with early adoption of trending topics

Embracing early adoption of trending topics is a strategic maneuver in the realm of zero volume keyword blogging. Consider a health and wellness blogger who, upon noticing a budding interest in a novel superfood, begins to create content around it before it hits mainstream popularity.

Initially, the keyword associated with this superfood might have zero to low search volume. However, as public interest grows, fueled by emerging research or media coverage, the early content gains traction, positioning the blog at the forefront of the trend.

This proactive approach not only capitalizes on the low competition of zero volume keywords but also establishes the blog as a forward-thinking, authoritative source in its niche.

Consequently, the blog enjoys increased visibility and engagement, benefiting from being one of the first to cover a topic that eventually attracts substantial search traffic.


  • Monitor tech and industry news: Regularly follow technology and industry news sources to spot emerging trends and topics before they gain widespread attention.
  • Engage with early adopters and influencers: Connect with early adopters and influencers in your field. Their insights and discussions can reveal upcoming trends suitable for early topic adoption.
  • Analyze predictive market reports: Review predictive market reports and research publications to identify potential future trends and topics that are likely to gain popularity.
  • Participate in niche online communities: Actively participate in niche online forums and communities. These platforms often serve as breeding grounds for emerging trends and ideas.
  • Use trend analysis tools: Employ trend analysis tools like Google Trends to monitor the growth of certain topics or terms, allowing you to identify and adopt them early in your content strategy.
Unusual Idea


Consider the idea of “Predictive Niche Synthesis.” This enhancement involves combining early trend adoption with insights from related but distinct niches to create unique content angles. For instance, if a health and wellness blogger spots an emerging trend in a new superfood, they could amplify their early adoption strategy by integrating perspectives from related fields like fitness, mental health, or even culinary arts.

This multidisciplinary approach not only captures the initial low volume keyword but also weaves a richer, more diverse narrative around the topic. Such content not only rides the wave of the emerging trend but also offers a multifaceted view, appealing to a broader audience and potentially uncovering sub-niches within the trend.

6. Mine niche keyword phrases from industry forums

Mining niche keyword phrases from industry forums is an astute strategy in zero volume keyword blogging. For example, a blogger specializing in sustainable living might dive into eco-friendly forums and discussions.

Here, they can discover specific concerns and topics that are not widely searched for but hold great importance to the community, like “DIY greywater recycling systems” or “urban permaculture techniques.”

Creating content around these niche terms not only fills a content gap but also establishes the blogger as a knowledgeable source in the sustainability niche.

This approach allows for targeting an engaged, specialized audience, providing value through highly relevant content, and enhancing the blog’s visibility in an area where competition might be less intense yet highly valued by the community.


  • Regularly participate in forum discussions: Actively engage in discussions on industry-specific forums to understand current topics of interest and identify emerging niche keywords.
  • Analyze forum thread titles: Pay close attention to the titles of forum threads, as they often contain specific keyword phrases that reflect the interests and queries of the community.
  • Note recurring questions and topics: Track recurring questions or topics within these forums. These repetitive themes can indicate valuable niche keyword opportunities.
  • Study responses for keyword ideas: Analyze the language and specific terms used in forum responses. Members often use niche-specific terminology that can be leveraged as keywords.
  • Create a keyword repository: Maintain a repository of potential keywords and phrases identified in forums. Regularly update this list to include new findings and track their relevance over time.
Unusual Idea


Consider the idea of “Forum Echo Mapping.” This enhancement involves not only mining niche keyword phrases from industry forums but also mapping the frequency and context in which these terms are used. For instance, in a sustainability forum, if “urban permaculture techniques” is a recurring phrase, the blogger could analyze the context of discussions around it.

This could reveal subtopics like “small-space composting” or “balcony rainwater harvesting” that are not just niche keywords but also specific areas of interest within the broader topic. By echoing these subtopics in their content, the blogger effectively addresses highly specialized, under-served areas within their niche, enhancing engagement and authority.

7. Anticipate future search trends to get rare keywords

Anticipating future search trends to identify rare keywords is a forward-thinking strategy in content marketing. Imagine a technology blogger focusing on artificial intelligence.

By staying abreast of advancements in AI, they might identify an emerging concept like “quantum machine learning.” While initially a zero volume keyword due to its novelty, the blogger can create early content around this topic.

As the technology develops and public interest increases, these early articles become a go-to resource, capturing traffic as the keyword gains popularity.

This approach not only positions the blog as an authority on cutting-edge topics but also ensures a steady stream of traffic as the trend evolves and more people begin searching for information on the subject.


  • Follow emerging technologies and innovations: Stay informed about new technologies and industry innovations through specialized publications and news sources.
  • Analyze research and development activities: Keep an eye on research and development activities in your niche, particularly those that are gaining investment but are not yet mainstream.
  • Attend industry conferences and webinars: Participate in relevant industry conferences and webinars, as these events are often platforms for announcing and discussing future trends.
  • Network with industry experts and thought leaders: Build connections with experts and thought leaders in your industry to gain insights into potential future trends and keywords.
  • Monitor patent filings and academic research: Regularly review new patents and academic research papers in your field to identify emerging concepts and terminologies.
Unusual Idea


Consider the idea of “Futuristic Keyword Synthesis.” This enhancement involves blending current search trends with futuristic predictions and speculative technology to identify rare keywords. For example, a tech blogger tracking AI advancements might combine their insights with speculative concepts from science fiction, leading to unique keyword phrases like “interstellar AI navigation” or “quantum AI ethics.”

While these phrases may initially have zero search volume, they position the blog at the cutting edge of future trends. As these speculative technologies begin to enter mainstream discussions, the blog’s early content on these topics becomes a prime destination for information, setting it apart as a visionary in its field.

8. Blog prolifically and optimize all your blogs for SEO

Blogging prolifically and optimizing each post for SEO is crucial, especially when focusing on zero volume keywords where individual post traffic might be low.

For instance, a niche blogger writing about rare herbal remedies might not see high traffic on a single post about an obscure herb. However, by consistently producing a large number of well-optimized posts on various rare herbs, they cumulatively build a significant audience.

Each post, optimized for SEO with appropriate keywords, meta descriptions, and quality content, contributes to a wider web of visibility, drawing in readers from numerous low-traffic searches.

This approach ensures a steady accumulation of traffic over time, compensating for the lower search volume of individual keywords and establishing the blog as a comprehensive resource in its niche.


  • Develop a consistent posting schedule: Establish a regular schedule for publishing blog posts to ensure consistent content output and maintain reader engagement.
  • Perform basic on-page SEO for each post: For every blog post, conduct basic on-page SEO, including optimizing title tags, meta descriptions, and headers with relevant keywords.
  • Incorporate visuals and multimedia: Enhance your blog posts with relevant images, videos, or infographics, and ensure they are optimized for SEO (e.g., using alt tags).
  • Engage with comments and feedback: Actively engage with readers’ comments and feedback on your blog posts to boost engagement and potentially get ideas for future content.
  • Promote posts across social media and newsletters: Share your blog posts on social media platforms and through email newsletters to drive traffic and increase visibility.
Unusual Idea


Consider the idea of “Cumulative SEO Synergy.” This enhancement involves not just blogging prolifically and optimizing each post for SEO, but also interlinking these posts to create a web of content that boosts the overall SEO performance. For instance, in a series of blog posts about rare herbal remedies, each post should be optimized for specific zero volume keywords.

Then, strategically interlink these posts to one another, enhancing the SEO value of each individual post and the blog as a whole. This synergy ensures that while each post targets a specific, low-traffic keyword, their combined SEO strength significantly boosts visibility and traffic across the entire blog.

In summary

  1. Effectiveness of zero volume keywords: These keywords can be surprisingly effective for driving targeted traffic. Even with low or no initial search volume, they can attract a relevant audience, especially in specialized niches or for emerging topics.

  2. Balancing quality and quantity in content: It’s crucial to strike a balance between quality and quantity. Producing a large number of well-crafted, high-quality posts targeting zero volume keywords can cumulatively lead to significant traffic over time, leveraging the strength of each individual post.

  3. Integrating zero volume keywords in comprehensive strategies: Zero volume keywords should be incorporated as part of a broader SEO and content strategy. This approach maximizes their potential by complementing other SEO efforts and contributing to the overall effectiveness of the content marketing plan.

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Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

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