How To Make Your Social Media Content More Engaging

How To Make Your Social Media Content More Engaging

Capturing the attention of an ever-scrolling audience on social media is a challenging yet crucial task. Brands face the dual challenge of standing out in the crowd and also keeping their audiences actively engaged.

The key lies in a strategic blend of conventional wisdom and innovative, unconventional methods.

This approach ensures content not only resonates with the audience but also surprises and delights them, fostering a deeper connection.

As we delve into this, we’ll explore how this balanced mix can transform your social media presence, turning passive followers into active participants in your brand’s story.

Contents ...

What is social media engagement? Why is it so vital for all brands?

Social media engagement encompasses the various ways users interact with content across platforms, such as likes, shares, comments, and direct messages. It’s a critical measure of how effectively a brand is connecting with its audience, indicative of the relevance and impact of its content.

High engagement rates often signify strong brand loyalty and an actively interested audience, which is invaluable for any brand. Engagement is vital as it not only boosts brand visibility through algorithmic favoring on social platforms but also fosters a sense of community and brand advocacy among followers.

It’s an essential feedback loop, providing brands with real-time insights into consumer preferences and behaviors. This understanding enables brands to tailor their messaging and offerings more accurately, enhancing customer satisfaction and loyalty.

In essence, social media engagement is not just about the immediate interaction; it’s a long-term relationship-building tool that helps brands stay relevant, competitive, and intimately connected with their audience.

Making social content engagement with proven and unusual ideas

Making social content engaging requires a blend of proven methods and innovative, offbeat ideas, a principle central to my “Unusual By Strategy” forte. This approach melds time-tested strategies with creative, unconventional tactics, ensuring content not only resonates with audiences but also stands out in a saturated digital landscape.

The essence of this method is to strike a balance where reliable techniques lay the foundation, while the unusual ideas bring a unique flair, capturing attention and sparking curiosity.

For instance, while consistent posting schedules and audience-targeted content form the backbone of a solid social media strategy, integrating interactive elements like augmented reality experiences or unconventional storytelling can elevate the engagement levels.

This dual strategy is vital for creating a dynamic and memorable online presence. It challenges the norms and encourages brands to explore beyond the conventional, fostering a culture of innovation that resonates with a diverse audience and keeps them actively engaged.

8 imperative steps to creating your engaging social media content

Leveraging my 40+ years’ experience as a Brand Content Strategist with a penchant for the unusual, I have crafted 8 ideas that combine time-tested approaches with inventive twists for making your brand’s social media content engaging and exciting.

By embracing both the reliable and the unconventional, these ideas are designed to captivate and maintain audience engagement, pushing the boundaries of standard social media strategies, to achieve remarkable and memorable interactions.

How To Make Your Social Media Content More Engaging (Infographic)

1. Posting content worth engaging with

Understanding your audience’s interests and preferences is pivotal when creating content worth engaging with, a fundamental aspect of effective content marketing. For instance, imagine a brand that specializes in eco-friendly products.

By crafting posts that not only highlight the benefits of their products but also educate their audience on sustainability and environmental conservation, they cater to the interests and values of their target demographic. This approach not only informs but also resonates on a deeper level, encouraging likes, shares, and comments.

Engaging content often tells a story, creates an emotional connection, or offers valuable information, fostering a sense of community and loyalty. The key is to blend relevance with creativity, ensuring that each post is not only informative but also intriguing. This could mean incorporating compelling visuals, interactive elements like polls or quizzes, or storytelling that ties the product to real-life scenarios.

By focusing on content that genuinely interests and engages the audience, brands can build a strong, engaged community, driving both brand awareness and loyalty.


  • Identify audience interests: Research your target audience to understand their preferences, pain points, and interests. Tailor your content to address these areas, making it more relevant and engaging.
  • Create educational content: Focus on providing valuable information that educates your audience. This can include how-to guides, infographics, and data-driven insights that are both informative and interesting.
  • Incorporate user-generated content: Encourage your audience to share their experiences with your brand. Reposting their content not only boosts engagement but also builds community and trust.
  • Leverage trending topics: Stay abreast of current trends and discussions relevant to your industry. Incorporating these topics into your content can increase its relevance and shareability.
  • Offer interactive content: Create polls, quizzes, and questionnaires to engage your audience actively. These interactive elements encourage participation and can provide valuable feedback for future content.
Unusual Idea


Introducing “Augmented Reality Storytelling,” an unusual enhancement to the strategy of posting content worth engaging with. This approach involves integrating augmented reality (AR) elements into social media posts, offering an immersive and interactive experience. For instance, a brand specializing in eco-friendly products could use AR to bring their sustainability stories to life.

Imagine a post where users can interact with a virtual forest, learning about the impact of their eco-conscious choices on the environment. This not only educates but also provides an engaging, memorable experience, deepening the user’s connection with the brand and its values. Such innovative content not only stands out but also significantly boosts engagement by offering a unique and interactive way to consume information.

2. Responding to all reader comments 

Actively engaging with your audience by responding to their comments is a crucial element in the realm of content marketing, as it fosters a sense of community and belonging among followers. This practice not only shows that a brand values its audience’s opinions but also encourages further interaction, creating a lively and interactive online presence.

For example, a coffee brand might receive a comment on a post about their new espresso blend. By responding promptly and engagingly, perhaps asking the commenter about their favorite coffee or sharing a fun fact about espresso, the brand not only acknowledges the individual’s interest but also invites further conversation and engagement from other followers.

This strategy transforms passive content consumers into active participants, deepening their connection with the brand.

Such interactions are invaluable for building trust and loyalty, as they demonstrate a brand’s commitment to its audience, making its social media platforms more than just broadcasting channels but thriving communities of engaged and loyal customers.


  • Personalize your responses: Tailor each response to the individual’s comment, using their name or referencing specific parts of their comment to show genuine engagement.
  • Offer value in replies: Go beyond simple acknowledgments; provide additional information, helpful tips, or relevant links in your responses to add value to the conversation.
  • Encourage further interaction: Pose questions in your replies to encourage back-and-forth dialogue, fostering deeper engagement and community building.
  • Highlight user comments: Feature standout comments in your posts or stories to show appreciation and encourage others to participate in discussions.
  • Address negative feedback constructively: When responding to negative comments, remain professional and solution-oriented, offering to resolve issues or clarify misunderstandings.
Unusual Idea


Introducing “Interactive Comment Quests,” an innovative twist to the strategy of responding to all reader comments. This approach involves turning responses into an interactive experience, where each reply contains a small challenge or question that leads to a series of engaging interactions. In the case of the coffee brand, when responding to a comment about their new espresso blend, they could include a mini-quiz about coffee varieties or ask the commenter to guess the origin of the beans used in the blend.

This not only keeps the conversation going but also adds a playful element, encouraging more users to join in and share their guesses or knowledge, thus turning a simple comment section into an engaging and educational hub.

3. Using appealing images in every post

Integrating appealing images into every social media post is a vital strategy in content marketing, as visuals are known to capture attention and enhance engagement significantly. The human brain processes images faster than text, making them an effective way to communicate a brand’s message quickly and memorably.

For example, a travel agency could enhance its posts about exotic destinations with captivating photos of the locations. A picture of a serene beach with crystal-clear waters, or a vibrant street scene from a bustling city, instantly transports the viewer and evokes emotions that mere words may not.

Such images can spark wanderlust, prompting users to engage with the post through likes, comments, and shares, and can even influence their travel decisions.

This strategy not only makes the content visually appealing but also strengthens the emotional connection with the audience, making the brand more relatable and its message more impactful.


  • Choose high-quality images: Always use clear, high-resolution images that look professional and are visually appealing to ensure they capture your audience’s attention effectively.
  • Align images with brand identity: Select images that reflect your brand’s style, colors, and ethos, creating a consistent visual language across your posts.
  • Use authentic and relatable photos: Opt for images that depict real-life scenarios or authentic experiences, as they tend to resonate more with the audience and feel more genuine.
  • Incorporate variety in visuals: Mix different types of images, including photographs, illustrations, infographics, and more, to keep your content fresh and engaging.
  • Optimize images for different platforms: Tailor the size and format of your images to suit the requirements of each social media platform for optimal display and engagement.
Unusual Idea


Introducing “Cinematic Image Sequencing,” a unique enhancement to the strategy of using appealing images in every post. This approach involves creating a series of images that together tell a story, much like frames in a film reel. For the travel agency, instead of posting a single image of a destination, they could use a sequence of images to narrate a day’s journey in that location.

Starting with a sunrise photo, moving through images of local activities, and culminating in a stunning sunset shot, this method invites the audience to experience a visual journey, enhancing engagement and creating a more immersive and storytelling experience with each post.

4. Becoming a storyteller on social media

Embracing the role of a storyteller on social media can profoundly amplify engagement, as stories have the power to connect emotionally with audiences, a cornerstone of effective content marketing. By weaving narratives around their products or services, brands can create a more compelling and relatable online presence.

For instance, a local bakery could share the journey of a signature pastry, from sourcing ingredients to the meticulous baking process, culminating in the satisfaction of a customer’s first bite.

This approach transforms a simple product post into a story about tradition, quality, and sensory delight. Not only does this kind of storytelling humanize the brand, but it also allows followers to feel a part of the brand’s journey, fostering a deeper connection.

Stories like these are more likely to be remembered and shared, turning everyday content into memorable experiences that resonate with the audience on a more personal level.


  • Craft a compelling narrative: Develop a storyline for your posts, ensuring each one contributes to an overarching narrative that keeps your audience intrigued and looking forward to more.
  • Incorporate various storytelling formats: Utilize different storytelling formats like photo essays, series of short videos, or carousel posts to keep the narrative fresh and engaging.
  • Highlight customer stories: Share customer experiences or testimonials as stories, showcasing how your product or service impacts real people’s lives.
  • Connect stories to real events: Tie your storytelling to real-world events or occasions, making your content timely and more relatable to your audience.
  • Use story arcs in campaigns: Plan your social media campaigns with a beginning, middle, and end, just like a story, to create a sense of progression and completion.
Unusual Idea


Introducing “Interactive Story Adventures,” an innovative twist to storytelling on social media. This approach involves creating stories where the audience actively participates in shaping the narrative. For the local bakery example, this could mean posting a series of stories or posts where followers vote on ingredients for a new pastry, suggest names, or decide on the next flavor profile.

Each post becomes a chapter in an ongoing saga, with the audience’s input directly influencing the storyline. This interactive method not only deeply engages followers but also fosters a sense of ownership and connection to the brand, as they contribute to the creation of a real product.

5. Utilizing special characters and emojis 

Incorporating special characters and emojis into social media posts is an effective way to add personality and emotion to content, enhancing its relatability and appeal. These visual elements break up text, making messages more digestible and attention-grabbing.

For instance, a fitness brand could use emojis to liven up a post about a workout challenge, using symbols like muscles, running shoes, or a stopwatch. This not only makes the post visually attractive but also conveys the message in a playful, engaging manner.

Emojis and special characters can act as a universal language, transcending linguistic barriers and conveying emotions or reactions that words alone might not fully capture. This strategy aligns with content marketing objectives by making posts more shareable and memorable, fostering a connection with the audience.

By strategically using these elements, brands can add a touch of whimsy or clarity to their messages, making them stand out in a sea of text-based content.


  • Match emojis to content tone: Select emojis that complement and enhance the tone of your post, whether it’s playful, informative, or inspirational, to strengthen the message conveyed.
  • Limit emoji use for clarity: Use emojis sparingly to avoid clutter and ensure your message remains clear and easily understandable.
  • Customize emojis for brand identity: Choose or create emojis that align with your brand identity, helping to reinforce brand recognition and personality.
  • Use emojis for visual breaks: Strategically place emojis to break up long texts, making your posts more visually appealing and easier to read.
  • Engage with trending emojis: Incorporate trending or seasonal emojis to stay relevant and connect with current social media conversations and events.
Unusual Idea


Introducing “Emoji Storyboards,” an inventive enhancement to using emojis in social media content. This method involves creating a narrative or conveying a message entirely through a sequence of emojis, challenging the audience to decode and engage with the content. For the fitness brand’s workout challenge post, instead of using traditional text, the message could be conveyed through a string of emojis representing different exercises, goals, and motivational symbols.

This creates a playful puzzle for the audience, encouraging interaction as they interpret the sequence. Such a creative use of emojis not only adds an element of fun but also boosts engagement, as followers are more likely to comment and share their interpretations, turning a simple post into an interactive and memorable experience.

6. Showing the human side of your brand

Showing the human side of your brand on social media is a powerful way to build a deeper, more authentic connection with your audience. This approach humanizes your brand, making it more relatable and trustworthy.

For example, a skincare company could share behind-the-scenes glimpses of their product development process, featuring team members discussing their inspirations and challenges. Such content not only adds transparency but also allows followers to see the people and stories behind the products, fostering a stronger emotional bond.

This strategy aligns with content marketing goals by creating a narrative that resonates on a personal level. It encourages audiences to see the brand not just as a corporate entity but as a community of individuals with shared values and visions.

By revealing the human aspect, brands can transform from faceless businesses to empathetic entities, making their social media platforms not just a place for transactions, but for meaningful interactions.


  • Share employee stories: Highlight individual employees and their roles, stories, or achievements to showcase the people behind your brand.
  • Post behind-the-scenes content: Share images or videos of your workplace, production process, or day-to-day activities to give a glimpse into your brand’s inner workings.
  • Engage in real-time events: Participate in or host live events, Q&A sessions, or webinars, allowing your audience to interact with your team in real-time.
  • Showcase customer interactions: Share positive customer experiences, testimonials, or how your team responds to customer needs, emphasizing your brand’s commitment to customer satisfaction.
  • Feature community involvement: Highlight your brand’s involvement in community events, social causes, or charitable activities, demonstrating your commitment to social responsibility.
Unusual Idea


Introducing “Virtual Team Journeys,” an innovative twist to showcasing the human side of your brand. This enhancement involves creating virtual tours or day-in-the-life experiences with team members, using platforms like Instagram Stories or TikTok to provide a more immersive look into the lives of those behind the brand.

For the skincare company, this could mean a series of stories where a researcher takes followers through a day at the lab, explaining their work, sharing personal anecdotes, and even conducting mini-tutorials on product formulation. This approach not only humanizes the brand but also adds an element of storytelling and personal connection, allowing the audience to feel like they are part of the team’s daily journey.

7. Keeping your response times speedy

Speedy responses to comments and inquiries on social media are essential in maintaining and increasing engagement, reflecting a brand’s commitment to its audience. Prompt replies not only address customer concerns quickly but also demonstrate that the brand values its followers’ time and input.

For instance, a sportswear brand might receive a query about the sizing of a new shoe line. By responding quickly, the brand not only provides the needed information but also seizes the opportunity to enhance customer experience and potentially convert the inquiry into a sale.

This practice is a key component of content marketing, as it helps build trust and loyalty. In an online world where users expect immediate interaction, quick responses can set a brand apart, showing that it is attentive and cares about its audience.

This can lead to increased customer satisfaction, more positive reviews, and higher engagement, all contributing to a stronger online presence and reputation.


  • Set up automated responses: Implement automated responses for common inquiries, providing immediate assistance and acknowledging the receipt of messages.
  • Monitor social media regularly: Keep a close eye on your social media channels to quickly identify and respond to comments and messages.
  • Allocate dedicated staff: Assign team members specifically for monitoring and responding to social media interactions to ensure timely replies.
  • Use social media management tools: Utilize tools that alert you to new comments and messages, helping you manage responses more efficiently.
  • Establish response time goals: Set clear goals for response times, such as aiming to reply within a certain number of hours, and track your performance against these objectives.
Unusual Idea


Introducing “Response Gamification,” an innovative approach to maintaining speedy responses on social media. This method involves turning the task of responding quickly into a game-like challenge for your social media team. For example, the sportswear brand could set up internal competitions where team members are rewarded for the fastest and most helpful responses to customer queries.

This not only motivates the team to respond promptly but also adds an element of fun to customer service. Leaderboards, time tracking, and rewards for quick responses can be used to gamify the process. This unusual enhancement ensures that maintaining speedy responses becomes an engaging and productive part of the brand’s social media strategy, leading to improved customer satisfaction and engagement.

8. Scheduling your social posts smartly

Smart scheduling of social media posts is a crucial element in maximizing engagement and ensuring your content reaches the audience when they are most active. This strategic approach involves analyzing your audience’s online habits and timing your posts to coincide with their peak activity periods.

For example, a children’s book publisher might find that their target audience, parents, are most active on social media in the evening after putting their children to bed. By scheduling posts to go live during these hours, the publisher increases the likelihood of their content being seen and engaged with.

This tactic is an integral part of content marketing, as it optimizes the visibility of your content, thereby enhancing the effectiveness of your social media efforts.

Well-timed posts can lead to higher engagement rates, more shares, and ultimately, a greater return on the investment in your social media marketing strategy. It’s about posting not just great content, but also at the right time, for the right audience.


  • Analyze audience online habits: Study your audience’s behavior to determine when they are most active on social media and schedule your posts accordingly.
  • Leverage analytics tools: Use social media analytics tools to gain insights into the best times to post for maximum engagement.
  • Plan content in advance: Create a content calendar to plan and schedule your posts in advance, ensuring a consistent and strategic online presence.
  • Adjust for time zones: If your audience is global, consider time zone differences when scheduling posts to reach all segments effectively.
  • Evaluate and adapt scheduling: Regularly review the performance of your scheduled posts and adjust your strategy based on engagement patterns and trends.
Unusual Idea


Introducing “Predictive Engagement Mapping,” an advanced twist to smartly scheduling social posts. This method uses AI-driven analytics to predict not just when your audience is online, but when they are most likely to engage with specific types of content. For the children’s book publisher, this would mean analyzing past engagement data to determine not just the optimal times for posting, but also the types of posts – such as storytelling videos or interactive polls about children’s books – that garner the most interaction during these peak hours.

By aligning the content type with the most receptive times, this approach ensures each post achieves its maximum potential for engagement, making the content strategy more dynamic and data-driven.

In summary

  1. Strategic content scheduling: The importance of analyzing audience behavior to smartly schedule posts, ensuring they are seen and engaged with at the most opportune times.

  2. Interactive and humanized engagement: The value of showing the human side of the brand and actively engaging with the audience through timely responses and interactive content like stories, quizzes, and user-generated content.

  3. Creative content approaches: The effectiveness of using innovative methods like storytelling, appealing visuals, and unusual enhancements such as “Predictive Engagement Mapping” and “Interactive Comment Quests” to make the content not only engaging but also memorable and distinctive.

Take your brand's content marketing from run-of-the-mill to remarkable

Shobha Ponnappa

"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

Join My Community!

I Bring You:

Content Marketing That’s “Unusual By Strategy” … Tips, Tricks, Tactics, Techniques, Trends, Training.

Get my weekly ContenTracker Newsletter packed with loads of content marketing ideas – proven and unusual.

ContenTracker Newsletter

Get a free download of my ebook on “50 Unusual Ways To Use AI In Content Marketing” …  and transform your success.

Ebook Offer

Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.

50 Unusual Ways To Use AI In Content Marketing

Free Download

Just fill in this form and get this awesome ebook in your email inbox. Plus … each week you’ll receive my ContenTracker Newsletter that brings you tips, tricks, tactics, techniques, trends, and training on the latest in content marketing.