How To Create A Perfect Content Brief For Easy Outsourcing

How To Create A Perfect Content Brief For Easy Outsourcing

In content creation, outsourcing has become a strategic choice for businesses looking to scale their efforts. However, the challenge lies in conveying your vision effectively to remote content creators.

The solution? Crafting a flawless content brief. But here’s the catch: it’s not just about the conventional details.

To truly stand out in the digital arena, your brief should strike a balance between the expected and the unexpected.

In this blog post, we’ll explore the art of creating content briefs that harness the power of both traditional guidelines and creative innovation. Let’s dive into the secrets of a perfect brief for seamless outsourcing.

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What is a content brief? Why does it matter a lot when outsourcing?

A content brief is the blueprint that guides the creation of content for your brand, and it’s needed especially for outsourcing content. It’s the document that encapsulates your objectives, requirements, and expectations when outsourcing content creation.

In the realm of outsourcing, a well-crafted content brief isn’t merely a formality; it’s the keystone of a successful collaboration. Without a clear and comprehensive brief, the chances of misalignment, misinterpretation, and subpar content increase exponentially. It acts as the compass, ensuring that your content creators navigate in the right direction.

Every aspect, from the tone and style to SEO keywords and target audience, hinges on the details you provide in the brief. In essence, it’s the key to transforming your ideas into cohesive, impactful content that resonates with your audience.

In this digital age, where content is king, the content brief is your arsenal for delivering content that captivates, educates, and ultimately elevates your brand’s presence. So, it’s not just another document; it’s the foundation of content outsourcing success.

To perfect your content briefs use both proven and unusual ideas

To perfect your content briefs, it’s crucial to harness the power of both proven and unusual ideas. This approach, rooted in my “Unusual By Strategy” forte, stems from the recognition that effective content creation demands a delicate balance between the conventional and the offbeat.

While established methods provide a reliable foundation, infusing a touch of the unexpected can set your content apart in a crowded digital landscape. The mandate to blend these two worlds is not arbitrary but grounded in the pursuit of innovation and distinction.

The conventional aspects ensure clarity, consistency, and alignment with industry standards, while the infusion of unique and unconventional ideas injects creativity and freshness into your content. This dual approach allows your brand to not only meet the expected standards but also transcend them, making a lasting impact on your audience.

By combining the tried-and-true with the unorthodox, you unlock the potential for content that captivates, resonates, and leaves a memorable impression.

8 sequential steps to creating your perfect content brief with ease

Leveraging my 40+ years’ experience as a Brand Content Strategist with a penchant for the unusual, I’ve curated a set of eight ideas to enhance your approach when it comes to creating a perfect content brief for seamless outsourcing.

These ideas will empower you to navigate the complexities of content outsourcing with confidence, creating briefs that inspire creativity and deliver exceptional results.

How To Create A Perfect Content Brief For Easy Outsourcing (Infographic)

1. Defining your objectives with clarity

Defining your objectives with clarity is an indispensable cornerstone of crafting a perfect content brief for seamless outsourcing. Imagine you’re a software company aiming to launch a new product, and you want to generate buzz and drive leads through content marketing.

Your objective, therefore, is to increase product awareness, capture potential customers’ interest, and eventually boost conversions. Without a precise definition of these goals, your content brief becomes a rudderless ship, leaving your outsourcing team adrift in a sea of uncertainty. However, when you outline your objectives with precision, specifying the desired outcome and the metrics to measure success, you provide a navigational course that ensures everyone involved is on the same page.

In this context, it could mean specifying that you aim to publish two blog posts per week for three months, increase website traffic by 30%, and generate 1000 leads within that timeframe. Clarity in objectives not only steers your content strategy but also empowers your outsourcing partners to tailor their efforts effectively, ultimately driving your content marketing campaign toward tangible success.


  • Establish clear key performance indicators (KPIs): Define measurable KPIs that align with your content objectives, such as increasing website traffic, boosting engagement, or driving leads.
  • Quantify desired outcomes: Specify the expected results quantitatively, whether it’s a percentage increase in traffic, a specific number of leads generated, or a growth target for your email subscriber list.
  • Set a time frame: Clearly delineate the time frame within which you aim to achieve your objectives. Whether it’s a monthly, quarterly, or annual goal, establish a clear timeframe for assessment.
  • Define metrics for success: Identify the specific metrics you’ll use to measure success, such as Google Analytics data, conversion rates, or social media engagement metrics.
  • Clarify reporting frequency: Determine how often you expect reports on progress and results, whether it’s weekly, monthly, or upon completion of specific milestones.
Unusual Idea


“Objective Metaphor Mapping” is an unusual yet remarkably effective twist to the conventional method of defining objectives with clarity. It involves associating each objective with a unique metaphor or analogy that vividly represents its essence. For instance, in the context of our software company launching a new product, you could liken the objective of “increasing product awareness” to a powerful lighthouse beacon cutting through the darkness, signifying the need for visibility.

“Capturing potential customers’ interest” could be symbolized by a captivating story that draws in curious readers like a gripping novel. By employing Objective Metaphor Mapping, you not only make your objectives more memorable but also provide a deeper understanding of their significance, inspiring creativity and alignment among your content creation team.

2. Understanding your target audience

Understanding your target audience is a fundamental pillar in crafting a perfect content brief for seamless outsourcing. Picture this: you’re a fashion brand specializing in sustainable clothing. Your audience comprises eco-conscious millennials seeking stylish yet environmentally-friendly attire.

Without a clear comprehension of this demographic’s preferences, values, and pain points, your content brief lacks direction. However, when you delve deep into your target audience’s mindset, examining their aspirations, challenges, and lifestyle choices, you unlock the keys to content that resonates.

In this context, it means recognizing that your audience values transparency in supply chains and sustainable materials. It means understanding their desire for fashion that reflects their values and offers affordable choices. Armed with this insight, your content brief can now articulate the need for blog posts on sustainable fashion trends, videos spotlighting eco-friendly production processes, and engaging social media content that aligns with your audience’s values.

This understanding empowers your outsourcing team to craft content that genuinely connects, fostering brand loyalty and driving results in the realm of content marketing.


  • Conduct in-depth surveys: Initiate surveys or questionnaires to collect insights directly from your target audience. Ask about their preferences, challenges, and what content resonates with them.
  • Analyze social media engagement: Scrutinize social media platforms where your audience is active. Monitor discussions, comments, and interactions to discern their interests and pain points.
  • Create buyer personas: Develop detailed buyer personas that embody the characteristics, behaviors, and motivations of your target audience segments.
  • Leverage analytics tools: Utilize data analytics tools to gather demographic and behavioral data about your audience, enabling data-driven decisions in content creation.
  • Explore competitor audiences: Investigate the audience profiles of your competitors to identify shared characteristics and uncover gaps that your content can address.
Unusual Idea


“Empathy Role Play” is a unique approach to understanding your target audience that involves immersing yourself or your team members in the shoes of your audience. Assign roles that represent different segments of your audience, and encourage participants to think, act, and make decisions as if they were members of that group.

For the sustainable fashion brand, this could mean role-playing as eco-conscious millennials, experiencing their daily lives, preferences, and challenges firsthand. It helps in gaining a deep, empathetic understanding of their needs and desires. By literally walking in their shoes, you can unearth authentic insights that transcend traditional market research, fostering a deeper connection and facilitating content creation that truly resonates with your audience.

3. Determining content types and formats

Determining content types and formats is a pivotal step in crafting an impeccable content brief for seamless outsourcing. Consider a scenario where you’re an e-learning platform targeting students and professionals alike. Your audience craves diverse educational content that suits their varying learning styles.

Failing to specify content types and formats in your brief is akin to leaving the puzzle incomplete. However, when you meticulously define the scope, whether it’s video tutorials, interactive quizzes, or downloadable eBooks, you lay the foundation for a comprehensive content strategy.

In this context, you’d acknowledge that your audience benefits from video lectures for visual learners, interactive quizzes for self-assessment, and eBooks for in-depth reference.

Aligning content types with your audience’s needs ensures that your educational platform delivers the diverse content experiences they seek, enhancing engagement and solidifying your position in content marketing. It’s about not just knowing what to say but also how to say it, which is the essence of effective content creation.


  • Content-type survey: Conduct surveys or polls to directly ask your audience which content types they prefer and find most valuable.
  • Competitor content analysis: Analyze the content formats your competitors are using successfully to engage a similar audience.
  • A/B testing: Experiment with different content types and formats on your own platform to determine which ones resonate best with your audience.
  • User behavior analysis: Use web analytics tools to track user behavior, identifying which content formats receive the most engagement and conversions.
  • Content preference interviews: Interview a sample of your target audience to gain insights into their preferred content types and formats, allowing for more tailored content creation.
Unusual Idea


“Content Roulette” is a unique approach that adds an element of surprise to determining content types and formats. It involves spinning a metaphorical content roulette wheel, which randomly selects the format for each piece of content. The twist here is that while the selection process is random, it’s based on audience preferences and needs.

For the e-learning platform, this could mean occasionally creating content in unexpected formats chosen by the roulette wheel, such as interactive quizzes, podcasts, or virtual reality experiences. This approach injects novelty into your content strategy, keeping your audience engaged and curious about what’s coming next. It also challenges your team to think creatively and adapt to different formats, ultimately broadening your content portfolio and providing diverse learning experiences for your users.

4. Outlining your clear-cut requirements

Outlining clear-cut requirements is an indispensable component when crafting a flawless content brief for streamlined outsourcing. Let’s envision a scenario where you’re a tech blog seeking to publish a series of product review articles.

Without specifying precise requirements, your outsourcing partner might stumble in the dark, leaving you with content that doesn’t align with your vision. However, when you meticulously outline your expectations, including word count, tone, style, SEO keywords, and formatting guidelines, you lay a solid foundation for your content strategy.

In this context, you’d specify that each review article should be between 800 to 1,000 words, adopting a conversational tone, and adhering to SEO best practices by incorporating relevant keywords naturally. By providing these clear-cut requirements, you ensure that every piece of content contributes to your content marketing goals seamlessly.

It’s not just about what you say but how you communicate it—precise requirements act as the lighthouse that guides your outsourcing team towards the content that resonates and captivates your audience effectively.


  • Keyword integration guidelines: Specify the exact keywords or key phrases to be included and their density within the content.
  • Formatting style guide: Outline formatting requirements, including headings, subheadings, bullet points, and other structural elements.
  • Image and media guidelines: Clearly define specifications for images, graphics, videos, and other multimedia elements to accompany the content.
  • Citation and attribution rules: Provide rules for citing sources, attributing quotes, and referencing external content, ensuring proper attribution and compliance.
  • Content evaluation criteria: Define specific criteria for assessing the quality and relevance of the content, such as originality, accuracy, and engagement factors.
Unusual Idea


The “Collaborative Content Blueprint” is an inventive twist on outlining clear-cut requirements. Instead of simply dictating the requirements, involve your outsourcing team in a collaborative brainstorming session. In the case of the tech blog, gather your writers, editors, and subject matter experts to collectively outline the content’s key elements, objectives, and expectations.

This approach fosters a sense of ownership and engagement among your team members, encouraging them to contribute their unique ideas and expertise. By collaboratively co-creating the content brief, you tap into a wealth of creative insights and ensure that everyone is aligned with the project’s goals. This not only enhances the quality of the content but also bolsters team cohesion and enthusiasm for the project.

5. Sharing your brand guidelines manuals

Sharing your brand guidelines manuals serves as a vital pillar when crafting an impeccable content brief for streamlined outsourcing. Picture a scenario where you’re a global fashion retailer known for your chic, urban style.

Without providing access to your comprehensive brand guidelines, your outsourcing team might inadvertently deviate from your brand’s identity, leading to inconsistent messaging and design elements. However, by sharing your brand guidelines manuals, encompassing everything from logo usage, color palettes, typography, tone of voice, and even values and mission, you ensure that every piece of outsourced content aligns seamlessly with your brand’s identity.

In this context, your guidelines might specify the use of specific colors and fonts in marketing materials, a casual and relatable tone in product descriptions, and a commitment to sustainability in messaging.

By adhering to these guidelines, your outsourced content not only reinforces your brand’s recognition but also enhances trust and authenticity in the eyes of your audience, thereby strengthening your content marketing efforts. It’s about delivering a consistent brand experience that resonates across all content touchpoints.


  • Create accessible guidelines repository: Establish a centralized and easily accessible digital repository for your brand guidelines, ensuring that your outsourcing team can quickly reference them as needed.
  • Provide interactive training: Offer online training sessions or workshops to educate your outsourcing partners on the nuances of your brand guidelines, fostering a deeper understanding and alignment.
  • Assign brand ambassadors: Designate key individuals within your outsourcing team as brand ambassadors responsible for upholding and promoting brand consistency.
  • Regularly update guidelines: Keep your brand guidelines up to date with any changes or developments, ensuring that your outsourced content reflects the latest brand identity.
  • Implement brand compliance checks: Institute periodic brand compliance checks to evaluate outsourced content against brand guidelines, identifying and rectifying any deviations promptly.
Unusual Idea


The “Guideline Gamification” approach infuses an element of fun and competition into the process of sharing brand guidelines manuals. Create a gamified platform or system where your outsourcing team can engage in activities related to brand guidelines, such as quizzes, challenges, or creative contests. For the global fashion retailer, this could involve a contest where team members create social media posts adhering to brand guidelines while showcasing their unique style.

Points, rewards, or recognition can be awarded for adherence and creativity. This unconventional approach not only educates your team but also fosters enthusiasm and a sense of camaraderie around brand guidelines. It transforms what can be perceived as a dry manual into an interactive and engaging experience, resulting in a more profound understanding and application of your brand’s identity across outsourced content.

6. Setting specific and realistic deadlines

Setting specific and realistic deadlines is an integral facet of constructing a seamless content brief for outsourcing, entailing vital implications for content marketing. Picture a scenario where you operate an e-commerce platform specializing in tech gadgets.

In a dynamic industry, timely content releases are paramount. Without precise deadlines, your outsourced content could arrive haphazardly, disrupting your marketing calendar and causing inconsistencies in product launches and promotional campaigns.

However, when you establish unambiguous deadlines, such as publishing a product review three days prior to a product launch or releasing seasonal content ahead of holiday sales, you provide a structured framework for your content marketing strategy.

In this context, specific deadlines ensure that content aligns harmoniously with marketing initiatives, driving engagement and conversions at critical junctures. They also facilitate efficient workflow management, enabling your team to plan, create, and disseminate content seamlessly, ultimately enhancing your content marketing’s efficacy in a rapidly evolving digital landscape.


  • Calendar synchronization: Utilize digital calendar tools to synchronize project deadlines and content release dates, ensuring everyone is on the same page.
  • Progress tracking system: Implement a project management system that enables real-time tracking of content creation progress, making it easier to adhere to deadlines.
  • Early warning protocol: Establish a protocol for early detection of potential delays, allowing for proactive adjustments to prevent missed deadlines.
  • Contingency planning: Develop contingency plans for unforeseen circumstances that may affect deadlines, ensuring flexibility while maintaining overall project timelines.
  • Stakeholder accountability: Clearly assign responsibilities to team members and stakeholders for meeting deadlines, fostering a sense of ownership and commitment to timely delivery.
Unusual Idea


The “Deadline Duels” approach introduces an element of friendly competition among your content creation team to meet specific and realistic deadlines. Create a gamified environment where team members set their deadlines for content delivery, aiming to outdo one another in terms of punctuality and quality. For the e-commerce platform specializing in tech gadgets, this might involve team members setting individual deadlines for product review publications, with each striving to beat their set date while maintaining high content standards.

Points, recognition, or rewards can be allocated for hitting deadlines or even bonuses for consistently meeting them. This playful rivalry not only motivates team members but also ensures that deadlines are not just met but exceeded consistently. It transforms the mundane task of setting deadlines into an engaging challenge, ultimately leading to timely content releases and improved content marketing results.

7. Detailing review and revision processes

Detailing review and revision processes is a cornerstone in the construction of an effective content brief for outsourcing, playing a pivotal role in content marketing success. Consider a scenario where you operate a health and wellness blog, and you’ve outsourced the creation of an informative article about dietary supplements.

Without clear review and revision processes in place, the resulting content might contain inaccuracies or deviate from your brand’s tone. However, when you meticulously outline the steps for content review, including specific milestones, responsible parties, and feedback channels, you create a robust framework for content quality control.

In this context, it means designating an in-house nutrition expert to review the article for accuracy, a language editor to ensure clarity and coherence, and a brand editor to align the content with your brand’s voice and messaging.

By detailing these processes, you ensure that outsourced content not only meets your quality standards but also adheres to your content marketing strategy’s objectives. It’s about refining content to its highest potential, enhancing its value to your audience, and reinforcing your brand’s authority in the competitive content marketing landscape.


  • Reviewer’s guidelines: Develop a set of clear and comprehensive guidelines for each reviewer to follow, specifying their focus areas and expectations.
  • Feedback consolidation: Designate a central point for collecting and consolidating feedback from multiple reviewers to avoid duplication and streamline the revision process.
  • Version control system: Implement a version control system to track changes and iterations of the content, ensuring transparency and accountability in the revision process.
  • Scalable review framework: Create a review framework that can scale according to the complexity and length of the content, allowing for flexibility while maintaining quality standards.
  • Revision documentation: Maintain detailed records of the revision process, including a revision log and feedback history, to track improvements and ensure consistency in content quality.
Unusual Idea


The “Revision Relay Race” is an innovative approach that adds an element of teamwork and competition to the review and revision processes. Create a relay race-style structure where different team members take turns revising and improving sections of the content. For the health and wellness blog, it could involve the nutrition expert focusing on dietary accuracy, followed by the language editor enhancing readability, and the brand editor aligning the content with the brand’s voice.

Each participant has a limited time to review and make improvements before passing the content to the next team member. The relay race not only accelerates the revision process but also encourages collaboration, creative problem-solving, and a sense of collective responsibility, resulting in content that meets high standards efficiently and effectively.

8. Methodizing communication and feedback

Methodizing communication and feedback is an essential element in the construction of a flawless content brief for outsourcing, with profound implications for content marketing. Consider a scenario where you manage a travel blog, and you’ve outsourced the creation of destination guides.

Without a structured system for communication and feedback, misinterpretations or misalignments can occur, resulting in content that fails to engage your audience effectively. However, when you methodize the process, establishing clear channels, guidelines, and timelines for feedback, you pave the way for a more collaborative and efficient content creation process.

In this context, it entails designating specific review points, communication platforms, and response times for your outsourcing team. By methodizing these crucial aspects, you not only facilitate a seamless flow of information but also ensure that feedback is constructive and actionable.

This, in turn, enhances the quality and relevance of the content, ultimately bolstering your content marketing efforts by delivering engaging and informative destination guides that resonate with your audience and contribute to your blog’s success in a competitive online landscape.


  • Communication channels: Establish dedicated communication channels, such as email threads or project management platforms, for clear and structured exchanges with the outsourcing team.
  • Feedback templates: Develop standardized feedback templates that outline specific areas for review, ensuring consistency and clarity in communication.
  • Scheduled check-ins: Implement regular check-in meetings or status updates at predefined intervals to discuss progress, address questions, and provide feedback.
  • Response time expectations: Set expectations for response times, both from your end and the outsourcing team’s, to maintain a responsive and efficient feedback loop.
  • Feedback consolidation: Designate a single point of contact responsible for consolidating and relaying feedback to the outsourcing team, streamlining the communication process and avoiding confusion.
Unusual Idea


The “Feedback Exchange Partners” concept introduces an innovative approach to communication and feedback by pairing your in-house team members with counterparts from the outsourcing team. Each pair collaborates closely throughout the content creation process. For the travel blog, this means assigning an in-house editor as a feedback partner to the outsourced writer. They work together from project initiation to completion, fostering a dynamic exchange of ideas, insights, and feedback.

This partnership not only enhances communication but also ensures that feedback is immediate and relevant. It facilitates a deeper understanding of expectations and a shared commitment to content quality. By working in tandem, these partners bridge the gap between your team and the outsourced talent, resulting in content that reflects your vision and resonates effectively with your audience.

In summary

  1. Unusual and strategic approach: The blog emphasizes the importance of infusing both conventional and unusual strategies into your content brief. Unusual approaches can set your content apart, while a strategic foundation ensures alignment with your objectives.

  2. Detailed planning: The post underscores the significance of thorough planning, from defining objectives and understanding your audience to specifying content types, clear requirements, and realistic deadlines. Such meticulous planning ensures outsourced content aligns with your brand identity and content marketing goals.

  3. Streamlined communication and feedback: Methodizing communication and feedback processes is crucial. Structured channels, standardized templates, scheduled check-ins, and feedback partners enhance collaboration, leading to more efficient content creation and better outcomes.

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"As a Content/Brand Specialist, and SEO/UX Writer, I can help transform your brand's online presence. I can lift it with innovative ideas to take it to an enviable position. Let's collaborate to create a captivating brand story, engage your audience, boost your online visibility, and increase your ROI. Take the next step towards your brand content success and contact me today."

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