Hello, I'm Shobha

Shobha Ponnappa Image


I have battle-tested strengths of over 40+ years handling the content strategy, brand stewardship and SEO blogging of over 125 brands worldwide … ranging from global megabrands to small disruptive startups.

My repertoire extends across all these types of brands …

Personal Brands · Product Brands · Service Brands · Company Brands · Purpose Brands · C-Suite Brands

How are your brands doing in the competitive space? If you’re not dominanting with the results you desire  …

I Can Help


Personal Brands

When you are the primary brand of your business, how can your brand content profile your personal credibility, expertise, and authority?


Product Brands

When your product brands are your money-spinners, how can brand content help showcase and move them off the shelves faster?


Service Brands

When you’re offering services or solutions to your customers, how can brand content get you greater visibility, audience reach, trust, and sales?


Company Brands

When your company is your brand, how can brand content impact your stakeholders and competitors, and get you market dominance?


Purpose Brands

When your brand is driven by a purpose greater than itself, how can brand content evangelize its transformative message to millions?


C-Suite Brands

When you’re a CEO, COO, CFO, CIO or CMO of a business, how can brand content help your thought-leadership shape industry opinion?


Let’s have a free, no-obligations Zoom chat. We can locate the potential for your brand content strategy to power up. Let me know your brands, goals and budgets, and I’ll offer you some mind-opening suggestions. If we’re a good fit for each other, you could consider outsourcing your content strategy and copywriting to me. I can take your brands to a dominant position.

Click the button below to book a free 30-45 minute online ZOOM meeting, and we’ll take it from there!

My Difference

Shobha Ponnappa

I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies. 

I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. 

Clients over the years have included Boeing, Ford, Vivendi, Unilever, Glaxo SmithKline, HSBC, Credit Suisse, Wipro, Brooke Bond, Giorgio Armani, Mahindra & Mahindra, Apollo Hospitals, Sheraton Hotels, Orchid Pharma, among others.

My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO Copywriting. 

I also have an MBA in Marketing from The University of Wales UK,  and I’m a SmartBlogger Certified Content Marketer. 


Masterfully weaving together your Content Strategy is the best way to build an audience that builds your brands and business. 

Attraction Content helps reach out to new audiences.
Authority Content helps increase trust in target audiences.
Affinity Content helps build brand-loyal communities.
Action Content helps motivate audiences to take actions. 

But even as we have to meet these different customer-engagement goals, we must maintain the consistency and integrity of our Brand DNA, that is our main differentiator from competition.

It’s a delicate balancing act that calls for experience, expertise, and accountability to results.

Brand DNA Expressions

From My Blog

Amateur Blogger Mistakes

How to Easily Fix Those Vexing Amateur Blogger Mistakes

Many amateur bloggers ask me if blogging doesn’t work anymore … because they are blogging a lot but have yet to see any traffic or conversions.  As I keep telling them, it’s not blogging that’s not working, but amateur bloggers tend to make some poor decisions and elementary mistakes that are so easily fixable

Read More »
Blog For Business

How To Blog For Business And See Superb Brand Results

Blogging for brands is not just nice-to-have; it’s a need-to-have thing. Most entrepreneurs don’t quite get that.  This could be because they see a blog as an extension of their website. They may think, “When my web pages are doing all the selling, why do I need a blog?” And that’s where they go wrong!

Read More »
Measure Brand Authority

How To Measure Brand Authority For Performance Metrics

The idea of brand authority is so elusive that it’s sometimes hard to know how to measure it. One way to calculate brand authority is to look at the tactical results of brand content. But brand authority needs more strategic measurement. Indirect metrics may often be better to tell if a brand has authority.

Read More »
Build Brand Authority

How To Build Brand Authority As Your Sole Business Goal

Learn to build brand authority. It may surprise you that your business needs only this one goal to get going. The more you build on your brand authority, your 360° business success will automatically follow … like traffic, conversions, sales, revenues, profits, market leadership, and expansion opportunities …

Read More »


The New Year is going to see a spate of ebooks, courses, tutorials, training programs, workshops, and webinars from me. I’ll be covering the trends brand content must capitalize on in the coming year and onward. Great new changes are afoot, with buzzing new technologies changing the way we ideate, strategize, create, publish, repurpose and promote brand content.

Let’s explore racy new ways to run with … no looking back!

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