I can elevate your small or big brand’s unique differential and power in a world awash with sameness. It’s about being “unusual by strategy.”
Today brands need chutzpah, ambition, and audacity. If you’re ready to shatter the status quo, stand out, and achieve extraordinary brand results, I’m here to enable bold moves and innovation. With over 40+ years of experience in Advertising and Digital/Content Marketing, spanning 125 brands, I can create irresistible content.
When you are the primary brand of your business, how can unusual brand content profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can unusual brand content help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can unusual brand content get you greater visibility, reach, trust, and sales?
When your company is your brand, how can unusual brand content impact your stakeholders and competitors, and get you market dominance?
When your brand is driven by a purpose greater than itself, how can unusual brand content evangelize its transformative message to millions?
When you’re a CEO, COO, CFO, CIO, or CMO of a business, how can unusual brand content help your thought-leadership shape industry opinion?
“In a digital world overflowing with content, ‘usual’ gets overlooked. My four decades in brand strategy have taught me this – the unusual, when rooted in sound strategy, stands out and sticks in the mind. That’s why I commit to being ‘Unusual by Strategy’. It’s not just about being different; it’s about being different where it counts. For your brand, this means content that’s not just noticed, but remembered and acted upon.”
I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies.
I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO/UX Writing.
To add to this is my personal mandate to bring the unusual into every piece of work I do to lift its competitive edge.
I also have an MBA in Marketing from The University of Wales UK, and I’m a SmartBlogger Certified Content Marketer.
In content marketing, the only constant is change, particularly when it comes to the algorithms that dictate what content reaches which audiences. Keeping pace with these shifts is not just beneficial; it’s crucial for anyone looking to engage meaningfully with their social audiences.
In the digital age, where every startup competes for attention, the right content can be the beacon that guides your audience to your brand. Crafting a strategy that captures and retains this attention is no small feat; it demands a blend of creativity, market understanding, and data-driven insights.
Brands are constantly under the microscope, with every piece of content potentially shaping public perception. The vast digital landscape offers a double-edged sword. While providing platforms to reach audiences, it also opens up avenues for scrutiny. Navigating this requires a sophisticated approach.
For brand marketers, the correlation between engaging content and tangible sales growth presents both a challenge and an opportunity – and mastering this aspect can transform your content marketing. Yet, without the right metrics and strategies, the true value of content and its potential revenue remain untapped.
The battle for visibility is fiercer now than ever. Brands and content creators vie for attention in an overcrowded online space, where organic reach is dwindling. The key to cutting through the noise lies in leveraging paid social media campaigns, a powerful tool for amplifying content reach and engagement.
Today, brands face the challenge of engaging diverse international audiences, each with its own cultural, linguistic, and social nuances. The key to unlocking this potential lies in crafting a tailored content strategy that resonates across borders. However, this requires more than just standard marketing practices.
I Bring You:
Content Marketing That’s “Unusual By Strategy” … Tips, Tricks, Tactics, Techniques, Trends, Training.
Get my weekly ContenTracker Newsletter packed with loads of content marketing ideas – proven and unusual.
Get a free download of my ebook on “50 Unusual Ways To Use AI In Content Marketing” … and transform your success.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
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