Developing the Content Marketing Strategy and Writing SEO Content for different genres of brands is both an art and a science.
You have to unleash breakthrough ideas, set targeted goals, communicate in nuanced “brand speak”, and also get search engine ranking and results. All the secrets I’ve learned and used are here in my blog.
Your website is often the first point of contact between your business and potential customers. But even the most beautiful and user-friendly website won’t convert visitors into customers without compelling copywriting. Fortunately, it’s a skill that can be easily learned.
There are two things most marketers get wrong with a brand strategy. Both are errors of judgment. Focusing on short-term results is one such problem. The other issue is getting so rigid and possessive about your brand that you resist evolving with changing market conditions.
It’s common for content marketing gurus to make a subtle difference between “content marketing strategy” and “content strategy.” Whatever you call it, a content strategy is the step-by-process plan by which you decide who your business will target and what process you will employ to do so.
Google’s Search Results Pages (SERPs) refer to the pages that turn up on our screen after we search for some topics. We do SERP Analysis when we explore the search results to discover what some top-ranking websites are doing right to be listed so high and what we need to do to outrank them.
No system of online traffic generation works like a quick fix, least of all SEO (Search Engine Optimization). But getting huge amounts of free (i.e. organic) traffic from Google is endlessly productive for someone willing to do months of regular blogging (aka slogging). Ready for that?
Content marketing is not just the cheapest and smartest way to get loads of organic traffic, conversions, and sales online. It is the only way! It takes a bit of time to gain traction and momentum. But once the engine starts moving, there is nothing but success around every corner …
Branding is one of the many concepts in marketing that we hear a lot about but is very elusive to define. Brand owners may want to be seen as providing products with “unique desired value” … but, whether customers perceive that “unique desired value” is where a brand can succeed or fail.
Does a person have to become a brand if the person’s business has to succeed? The truth is that all business owners already are brands reflecting some value to others. But, unless they consciously take control of their personal branding, their brands’ cues may not be what they want to be known for.
Till long after I became a seasoned copywriter, I had terrible trouble with the most essential thing I needed to know: keyword research. There were just too many keywords everywhere, and too many theories by too many experts. I threw it all out and began again with my “common sense” – and my life began to work!
Many amateur bloggers ask me if blogging doesn’t work anymore … because they are blogging a lot but have yet to see any traffic or conversions. As I keep telling them, it’s not blogging that’s not working, but amateur bloggers tend to make some poor decisions and elementary mistakes that are so easily fixable
Give yourself truly big benefits.
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CONTENT STRATEGY | WEBSITE COPYWRITING | BLOGGING | SOCIAL MEDIA CONTENT | EMAIL MARKETING | PODCASTS | VIDEOS | EBOOKS | COURSES | SLIDE DECKS | WHITEPAPERS | PRESS RELEASES | VISUAL CONTENT | MOBILE CONTENT | ECOMMERCE | CASE STUDIES | SEO | ADVERTISING | CONTENT & TECHNOLOGY | OUTSOURCING
BRAND STRATEGY | BRAND IDENTITY | BRAND POSITIONING | BRAND TARGETING| BRAND EXPERIENCE | BRAND LEADERSHIP | BRAND BUILDING | BRAND LOYALTY | BRAND VOICE | BRAND SUSTAINABILITY | BRAND DNA | REBRANDING | BRANDED CONTENT | BRAND MANAGEMENT | PERSONAL BRANDS | PRODUCT BRANDS | SERVICE BRANDS | COMPANY BRANDS | PURPOSE BRANDS | C-SUITE BRANDS
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Give yourself truly big benefits.
Get my weekly newsletter packed with cutting edge brand content tips, tricks, tactics, techniques, and trends. I scour the Net for you.
Get a free download of my 93-page eBook “BRANDSPEAK” … on how to deploy content marketing for total brand domination.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
