Blog - Shobha Ponnappa

Service Brand Case Study: I helped a travel insurance brand realise their biggest competitor wasn’t a rival —but the borderless generation.

Personal Brand Case Study: I helped a corporate risk trainer reframe his value away from workshops and toward boardroom governance decisions.

Product Brand Case Study: I helped a personal safety devices startup refocus strategy from one-clicks to building repeat buyer relationships.

Product Brand Case Study: I helped a heritage leather brand rediscover relevance—by telling its story with a prestigious conscience label.

C-Suite Brand Case Study: I helped a respected CTO go from being quietly revered in enterprises—to being visibly sought after beyond them.

Product Brand Case Study: I helped an Indonesian plant-based food brand realise media buzz couldn’t satisfy investors of brand staying power.

Company Brand Case Study: I helped a boutique UK job portal recognise that the next workforce wave wasn’t salaried—it was gig-driven.

Personal Brand Case Study: I helped a seasoned UX consultant step out from behind his huge portfolio and show a visible, relatable persona.

Service Brand Case Study: I helped a creative coach gain brand scale by shifting from hyper-automated funnels to a human-first approach.

Product Brand Case Study: I helped a home garden brand grow by shifting its tone—from seasoned gardeners to urban first-time plant growers.

My Blog