Blog - Shobha Ponnappa

Company Brand Case Study: I helped a premium pet food subscription brand realise that scaling doesn’t work when you’re running in circles.

Product Brand Case Study: I helped a children’s furniture brand unlock greater relevance by focusing on an innovation they always—futurism.

Personal Brand Case Study: I helped a life insurance advisor shift from gimmicky humour to grounded clarity—so people started trusting him.

Service Brand Case Study: I helped a rural career coaching brand gain traction by changing its NRI investor’s polish to vernacular belonging.

Product Brand Case Study: I helped an air purifier brand shift from technicalities to emotional resonance as an invisible guardian of breath.

Personal Brand Case Study: I helped an Indian street food influencer switch voice from merely funny to cultural credibility.

Product Brand Case Study: I helped a wellness beverage shift its relevance as a boundary-setting ritual—not just a calming concoction.

Company Brand Case Study: I helped an old pharma brand regain relevance by shifting from symptom-fixing to whole-body science.

Personal Brand Case Study: I helped a DEI consultant change his voice to build cultural trust across Europe, Asia, and the Middle East.

Product Brand Case Study: I helped an electric mobility brand rescue investor value after almost launching into a fading market window.

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