Google’s child-friendly ideas should excite kids’ brands!

google-child-friendly-products

Google’s child-friendly versions of Search, Gmail, and YouTube (for kids below 13 years) are on the way. Maybe countless young children are already "unofficially" hooked on Gmail, Search and YouTube, but with new legit child-friendly versions of Google products, the opportunities for kids’ brands should be exciting. … [Read more...]

Jay Baer: “youtility” is smart marketing as help, not hype

jay-baer-youtility

Jay Baer has 20 years’ experience in digital marketing, and has advised more than 700 companies including 30 of the FORTUNE 500. His firm - Convince & Convert – works with leading brands to optimize their marketing, social media and content initiatives. Here is a collection of some of his best quotable quotes, on his own blog and other websites … … [Read more...]

Gary Vaynerchuk: it’s about doing what works, right now

gary-vaynerchuk

Gary Vaynerchuk is co-founder and CEO of a social media brand consulting agency VaynerMedia, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce. Here is a collection of some of his best quotable quotes, on his own blog and other websites … … [Read more...]

“Sticky Branding” by Jeremy Miller: book review and chat

jeremy-miller

Jeremy Miller is a Brand Builder, Keynote Speaker, and the President of Sticky Branding - a Brand Building Agency. After rebranding his family’s business, Jeremy now works with client companies to make them stand out, challenge the giants of their industry, and grow incredible brands. His latest book "Sticky Branding" contains a wealth of his insights into brand-building. … [Read more...]

Facebook use storytelling in their new “how-to” videos!

facebook-use-storytelling

Facebook are deep into storytelling in their ad campaigns. Last year, they decided to use "friendship" as the big idea behind their brand. Initially, their ads on this theme were annoying - if not hilarious. But now they’ve got their act together and they're serving out lovely friendship stories even in their “how to” videos. … [Read more...]