Luxury brands on Instagram: how they’re getting it right


Luxury brands and Instagram seem made for each other, because luxury brands need to engage audiences through elaborate imagery. Undoubtedly, the social popularity of Instagram's picture-rich and video-friendly environment has helped luxury brands present their messages with a great deal of elegance. … [Read more...]

Beer brands: it’s cheers all round to the social media!


Beer brands seem to be having a party on the social media. And why not? Beer is after all a social drink! Beer brands are using social innovations to stand out from the crowd, and even to encourage responsible drinking. Both big and small beer brands seem to be sloshing their online campaigns with creativity! … [Read more...]

Brand storytelling: how to mesmerize the social media!


Brand storytelling on the social media … why are so many brands doing it badly and not experiencing the results they want? Can the brand storytelling methods for the social media learn anything from the gripping comic books through the years, or the mesmeric ancient Indian storytelling traditions? … [Read more...]

Kellogg’s Nutri-Grain throws down an Instagram contest!


Kellogg’s Nutri-Grain ThrowDowns is the hot new Instagram-based mobile contest app in Australia. Teens must battle out 21 challenges that include sports like surfing, skating, biking, dancing … they have to capture great action in photo or video, throw it all on Instagram, hail their friends and win a Jeep Patriot if they can. … [Read more...]

Chris Brogan: on owning the game you most want to win


Chris Brogan is the world’s leading authority on owning the game you most want to win. Chris combines and consults on a mix of professional leadership development and business strategy for entrepreneurs. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books. Here is a collection of some of his best quotable quotes, on … [Read more...]