Blog - Shobha Ponnappa

FAQ Post: I answer 6 tough questions about how brands lose relevance when cultural context evolves … and how to reposition messaging.

Product Brand Case Study: I helped a children’s furniture brand unlock greater relevance by focusing on an innovation they always … futurism.

FAQ Post: I answer 6 tough questions about why even brilliant experts may brand themselves into tight boxes … and how to break out.

Personal Brand Case Study: I helped a life insurance advisor shift from gimmicky humour to grounded clarity … so people started trusting him.

FAQ Post: I answer 6 tough questions about how too grand vision statements can drown out clarity, stall traction, and weaken brand momentum.

Service Brand Case Study: I helped a rural career coaching brand gain traction by changing its NRI investor’s polish to vernacular belonging.

FAQ Post: I answer 6 tough questions about how a brand’s mixed-up storyline can confuse loyal buyers’ conviction, and dilute market traction.

Product Brand Case Study: I helped an air purifier brand shift from technicalities to emotional resonance as an invisible guardian of breath.

FAQ Post: I answer 6 tough questions about how mismatched launch visuals dilute brand intent … and how visual alignment reclaims clarity.

Personal Brand Case Study: I helped an Indian street food influencer switch voice from merely funny to cultural credibility.

My Blog