Blog - Shobha Ponnappa

Service Brand Case Study: I helped a rural career coaching brand gain traction by changing its NRI investor’s polish to vernacular belonging.

Product Brand Case Study: I helped an air purifier brand shift from technicalities to emotional resonance as an invisible guardian of breath.

Personal Brand Case Study: I helped an Indian street food influencer switch voice from merely funny to cultural credibility.

Product Brand Case Study: I helped a wellness beverage shift its relevance as a boundary-setting ritual—not just a calming concoction.

Company Brand Case Study: I helped an old pharma brand regain relevance by shifting from symptom-fixing to whole-body science.

Personal Brand Case Study: I helped a DEI consultant change his voice to build cultural trust across Europe, Asia, and the Middle East.

Product Brand Case Study: I helped an electric mobility brand rescue investor value after almost launching into a fading market window.

Product Brand Case Study: I helped a women’s workwear brand shed old “power dressing” cliches for a more modern leadership style.

Personal Brand Case Study: I helped an interior designer discover that tone of voice—not colour palette—is what creates brand differential.

Purpose Brand Case Study: I helped an eco-fashion brand turn complex values into a coveted product—by wrapping vision in desire.

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