Blog - Shobha Ponnappa

FAQ Post: I answer 6 tough questions about how committee-led branding derails launch momentum … and a sharper ownership restores traction.

Product Brand Case Study: I helped a wellness beverage shift its relevance as a boundary-setting ritual … not just a calming concoction.

FAQ Post: I answer 6 tough questions about why low team energy erodes a brand’s signal slowly … and how to re-ignite belief and visibility.

Company Brand Case Study: I helped an old pharma brand regain relevance by shifting from symptom-fixing to whole-body science.

FAQ Post: I answer 6 tough questions about why new brands often misfire by talking too soon … and how to refine voice by first listening.

Personal Brand Case Study: I helped a DEI consultant change his voice to build cultural trust across Europe, Asia, and the Middle East.

FAQ Post: I answer 6 tough questions about why some solid products never get remembered post-launch … and what can increase recall.

Product Brand Case Study: I helped an electric mobility brand rescue investor value after almost launching into a fading market window.

FAQ Post: I answer 6 tough questions about how outdated brand language quietly erodes audience connection … and how to regain relevance.

Product Brand Case Study: I helped a women’s workwear brand shed old “power dressing” cliches for a more modern leadership style.

My Blog