How To Start A Blog On Instagram To Amplify Your Brand

Blog On Instagram
No brand can afford not to be on Instagram. It’s one of the hottest social places to be seen, especially if your buying audiences hang out there. 
 
But if you think all you can do on Instagram is to put up the prettiest brand images you have – the most teasing ones – you are wrong. You can blog on Instagram too. 

Instagram is a microblogging social media channel where the images are the heroes, and the blog text has to stay within 2200 characters. But there’s a secret trick that some smart Instagrammers know about how to write more if they want to.
 
If you want to go for longer posts, keep writing your caption for your image until you have used the 2,200 character count. Then, post your content – and add the remaining part of your caption in the comments section like a “Read More.”
 
Of course, you must tell your readers to look for more from you in the comments section for the remaining part of your Insta-blog!
 

Contents ...

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Why is Instagram so important for brands to be on?

The statistics from Social Pilot about why Instagram is the one place for brands to be visible clinch the case for brands. 
 
  • More than 1.15 billion people actively use Instagram every month
  • 90% of all users on Instagram follow at least one business account
  • 83% of Instagram users discover new products and services on the platform
  • 50% of Instagram users are more interested in a brand when they see ads on Instagram
  • 59% of micro-influencers believe that they get the best engagement on Instagram
 
Add to this the fact that more people nowadays read blogs from their mobile phones. And Instagram has always invited more mobile traffic with its smartphone-centric UI. No wonder brands are gravitating toward it. 
 
Here are two great quotes from people who’ve thoroughly studied the brands-on-Instagram phenomenon:
 

Gaurav Sharma of Attrock makes a point all brands must take note of:

Gaurav Sharma

"Social media is witnessing an astronomical growth with more than 4 billion users. And that’s because the massive world of social media has made it incredibly easy to make fruitful connections with your potential leads. But even in this crowd, there is one specific platform with tremendous potential, leaving its competitors behind. I need not bicker with you about how addictive Instagram is these days!

Another opinion reinforces the same idea that brands do best on Instagram – it’s from Caitlin Hughes on the Iconosquare blog:

Caitlin Hughes

"Instagram actually has the highest average engagement rate of all the main social channels, beating Facebook and Twitter. In fact, it even has a higher brand engagement rate, which shows the audience on Instagram is more open to branded content than they are on other platforms. A good starting point for generating engagement is to follow people talking about your brand or your products and comment on their photos and videos."

Moral? It’s clear that if you have a brand that craves massive audience attention, you must be on Instagram … and you can’t just put out a few images with skimpy captions. Give it the best of your business blogging skills, and your brand may take off!

Stats Corner: 10 data points on Instagram's value to brands

  1. More than 25 million businesses use Instagram to promote their services and products. (Social Pilot)
  2. 68% of weekly Instagram users visit the platform to interact with creators. (Social Pilot)
  3. 62% of users say they are more interested in a brand after seeing it in an Instagram Story. (Social Pilot)
  4. 81% of Instagrammers use the platform for researching new products and services. (Social Pilot)
  5. 87% of Instagram users say they take action after seeing a product on Instagram. (Social Pilot)
  6. On average, major brands post on Instagram 1.5 times every day. (Social Pilot)
  7. Over 150 million people use Instagram to communicate directly with a business monthly. (Social Pilot)
  8. 93% of marketers have already used Instagram to acquire potential new customers. (Social Pilot)
  9. 36% of businesses use stories to promote their products. (Social Pilot)
  10. 67% of users watch branded stories. (Social Pilot)

The 8 quick steps to start blogging powerfully on Instagram

Here is my list of 8 steps to blog on Instagram for your brand with great success. Follow these steps sequentially, and you’ll be well on your way – and enjoying the process. 
8 Steps To Instagram Blogging (Infographic)
(Please use this infographic with credits intact.)

1. Start with setting up your Instagram account and profile

Creating an Instagram account is free and takes just a few minutes. Get started by downloading the Instagram app from Google’s Play store (Android) or App Store (iPhone).

Once you’ve installed it on your mobile, tap the Instagram icon to open it. Sign up with your email address or phone number if you’re on an Android. If you have an iPhone, select Create an Account and enter your phone number. You’ll get a text with a verification code to enter. Or, you can use a single sign-on by selecting your Facebook login.

You’ll then receive a prompt to create a username and password. The step that takes the most thinking from you is deciding on a good username.  You can change your username later, so it’s not binding if you choose the wrong name.

Now comes the question: should you go for a personal Instagram account or a business one? Or should you go for the Creator account that lies somewhat between the Personal and Business Accounts? I have some points for you to ponder.

6 tips to decide on Personal vs Business vs Creator Accounts ...

1. You need only a Personal Instagram account … if you’re using Instagram primarily to find inspiration and connect with friends and family, you only need a personal profile aka a basic account.

2. A Personal account lets you post content and view other Instagram profiles. You can set your personal Instagram profile as a “private account”, meaning only your followers can see your content.

3. An Instagram Business account enables brands to track engagement and interactions. Business accounts come with two benefits: they give you lead-generation tools and audience insights.

4. An Instagram Business profile is public, and anyone on Instagram can see it … great for brands that want to reach new audiences. You can boost business posts to increase your reach. Instagram also offers online shops and shoppable posts for e-commerce.

5. More goodies on a Business account … you can add your phone number or email address to your Instagram profile. Current and potential customers can use a button to reach you. You can schedule content to auto-publish. If you have 10K followers, you can include a Call-To-Action link to your website in your Instagram stories.

6. About the Creator account … you can set up a Creator profile to include a contact button or remove this information, so your profile looks like a personal account. This flexibility makes the creator account attractive to some influencers and public figures.

A great example of an Instagram bio ...

Your Instagram bio should ideally tells users who you are and what your business offers. It should be informative, concise, and written in brand tone and style. Your headshot should be personality-rich. It has to help you build your brand authority.

Here’s one from Marie Forleo that’s just about perfect to use as an example. Incidentally, Marie says of herself: “I seemed passionate about a multitude of seemingly unconnected things: writing, hip-hop, psychology, entrepreneurship, creativity, spirituality, fitness and philanthropy, just to name a few. After a lot of angst trying to choose just one thing to be in life, I realized that my unusual combination of interests and skills was a strength, not a liability. So I later coined the term “Multipassionate Entrepreneur” because I didn’t (and never will) fit into a conventional box.”

Marie Forleo Instagram profile example

2. Choose an Instagram niche for your brand with great care

If you already have a brand that’s been around for a long time, you may already have a niche that you are exploiting on your website’s blog, and in other content marketing, including social media. 

But there’s one thing you must think about a lot when considering extending your brand’s niche to Instagram: will your niche allow for an extravagance of imagery? Instagram is primarily an image-oriented social channel. 

Some niches, like travel, fashion, food, or the arts, naturally lend themselves to great photography that holds the eye. Some other niches may not be so hot for supporting with images. 

The secret is to think of images as parts of “stories.” Do you have a story to tell about your brand, customers, backstage events, team members and their passions, or social causes? If there are stories to tell, choose an angle where you show off many images over a long time.

6 tips to find your ideal Instagram niche if you don't have one ...

1. Ask yourself deep questions from your inner mind … What are you passionate about or love to talk about? Is there something unique you know you can teach others? Can you solve some problems or add value to someone whose life needs it? Shortlist some ideas.

2. Do some research on Instagram using hashtags on your shortlisted subjects … see who’s talking about these topics and how you could add value to the conversation. Check out the competition and see if they are doing well. See if there are any content gaps you can fill in.

3. Be clear on the goals you’ll be setting for your Instagram blog … do you want to have an engaged community … or reach a lot of people and increase brand awareness and measurable authority … or nudge people to purchase your products or services … or build relationships with other businesses or influencers in your industry?

4. Get to know your Instagram audiences very well … what problems do they face, what makes them happy or laugh, what are their interests and their values, what does an average day look like for them? Try to think of them as individual people and not as a group with identical tastes.

5. When in doubt, niche down narrowly because it’s easier later to grow out a niche. Many entrepreneurs, especially first-time amateur Instagram bloggers, are enamored of markets bustling with many people. But beware. You may end up with considerable general interest but no specific followers. People resonate with niches that are very close to their needs. 

6. Most importantly, see if it’s a niche that you can have daily fun with … this is about your business, your brand, and your creativity to do what you like with it. Don’t get so audience-interest-limited that you forget you must enjoy your brand to sell it well.

A great example of an Instagram niche ...

Gary Vaynerchuk (also known as Gary Vee) is a Belarusian-American entrepreneur, author, speaker, and Internet personality. First known as a wine critic who expanded his family’s wine business, he is now more known for his work in digital marketing and social media as an investor in various disparate businesses.

See how his Instagram niche is about his multifaceted personality and strong opinions …

Gary Vaynerchuk on Instagram

3. Decide which types of images you'll use more frequently

As you may have noticed, four types of images are at play on Instagram. These are still images, videos, carousels − and of course, those mighty engrossing reels.

According to Later, the relative engagement rate in 2021-22 for images was 2.76%, for videos was 2.60%, and for carousels was 3.11%. 

But all these 3 − images, videos, and carousels − have had a declining interest recently. Why? Because REELS have taken over Instagram by storm.

What are Instagram Reels? They are short-form, vertical videos that can be up to 60 seconds long and can be created from a mix of video and images. Brands are now flexing flex their creative muscles with Reels. What’s more, Reels can be seen in feeds and from a Reels Tab that shows content from all Instagram accounts.

6 tips on sizes for Instagram images, videos, and reels ...

1. Instagram post sizes, ready-reckoner … Instagram posts can be square, landscape, or vertical. All images will be cropped to a square in the feed.
The ideal size for square posts is 1080px by 1080px at a 1:1 aspect ratio. For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1. Vertical images should be sized at 1080px by 1350px with a 4:5 aspect ratio.

2. Instagram video post sizes … you can upload videos that are the same size as the image posts found above, anywhere between a 1.91:1 to 4:5 aspect ratio. The ideal horizontal video size is a 16:9 aspect ratio because that is the format your smartphone records when turned sideways, so your video will appear most naturally when kept at its original size. Make sure your videos are no larger than 4 GB. Video posts can be up to 60 seconds long.

3. Instagram stories sizes … while images can be manually cropped and sized to fit a story, the recommended size is going full screen with a content sized at 1080px by 1920px (a 9:16 aspect ratio). This applies to both photos and videos. Images will display for five seconds, and videos will display in 15-second increments. You can record a video for a full minute divided into four 15-second parts, but you will have to start recording again after a minute.

4. IGTV and Reels video sizes … both IGTV and Reels videos are shared in your feed and can be found on your profile grid under their respective tabs. Instagram encourages videos that display full screen, so opt for a video that is sized at 1080px by 1920px for a 9:16 aspect ratio. While that aspect ratio applies to vertical videos, landscape videos can also be uploaded with the same dimensions. They will appear landscape normally, but they will enter full screen to be viewed while holding your smartphone sideways when you press the expand button. In your feed, these videos will appear at a 4:5 aspect ratio. In your Instagram grid, these videos will appear with a 1:1 aspect ratio. Under the Reels tab, video thumbnails will display as a 9:16 ratio. For IGTV, thumbnails will appear under that tab as 420px x 654px squares. 

5. For your IGTV cover photo … choose an image that is 420px by 654px with a 1:1.55 aspect ratio, and be sure to keep all important information toward the center of the cover photo so it will still appear when cropped to fit in various feeds.

6. Don’t let yourself get too flummoxed by image sizes and such details … many stock photo sites now give you Instagram-friendly sizes of all their images to download, so all it takes is the right image choosing and special effects editing. Or, if you’re shooting your own photos, use a tool like Adobe Express, which lets you manipulate the same image for all the needed Instagram sizes.

(Credits: All sizes here are from Adobe Express)

A great example of a brand's Instagram Reel ...

ToastTab is a terrific brand with a really differentiated tone and style. It is an educational repository for anybody wanting to start a restaurant. It has a platform with many features and functionalities that budding restauranteurs can use. 

Look at their uber-simple but stunningly powerful Instagram reel to sell their lesson on “Opening a Restaurant 101” … 

Instagram Reel For A Brand

4. Choosing the best on-brand, evocative, story-rich images

If you want to start brand blogging on Instagram, every image you use has to give a brand story a starter. It can be a trailer for a story that promises to be intriguing. It can make readers wonder when and where it was taken and what it’s trying to say. Either way, the reader must want more …

Another point to note about images used for a brand in different posts is that the color palettes of all the photos should be in brand shades. If, for example, your brand logo is black-and-white, you may even want to go for very classy grey monotones. If your brand colors are green and yellow, you may have to find images (or shoot them) to match your brand color palette.

Further, if you’re using images that are not your own but sourced, see if you need to give them due credit.

Also, images on Instagram must be of pure quality – no loss of quality, achieved by downgrading the images to make file sizes lighter, will be tolerated by Instagrammers.

6 tips to find stunning images for your brand's posts ...

1. Look for images that hold a hint of impending action … when you pick a still image, look for a hint of impending action – like the sun about to rise behind the hills, visible only as a streak of blazing light, or a biker halfway up in the air as he U-turns at high-speed. Such images intrigue people about stories behind them.

2. Use images that suggest moments of achievement … we all want to know immediately who is in the picture, why the person is getting the award or applause, why there is a look of happy disbelief on the person’s face, what has been achieved, how, where, when … and therein lies a story to be blogged about.

3. Try images that contain a medley of shoppable items … Instagram enables eCommerce, but don’t lay out items in arrays. Show a group of products as a “rare set,” a “fashion look,” or a “home collection.” This encourages more buying from the eclectic ensembles – and gives room for great brand blogging.

4. Images of causes supported or famous quotes always pull … it’s compelling to read pithy sayings on T-shirts, graffiti on walls, or posters carried by activists. We like chuckling over their humor or feeling the outrage they evoke. Quirky quotes or brand slogans can pull us into causes where human stories abound.

5. Extreme close-ups are compelling if they are of the right things … very tight close-ups can offer a curiosity-creating viewpoint. A pair of branded boots can be shown close up (with a tiny ant climbing them) … or a fitness brand can show a person tightening the measuring tape to get a millimeter less on waist size … 

6. People’s expressions (pets’ expressions, too) are always magnetic … human faces, and those of our pets, are very teasing when we can’t quite read their expressions. When a lot can be interpreted about their actual emotions, brand bloggers can have a blast. People will sit up and take notice of their back stories.

A great example of an Instagram image ...

If you’re unsure what pictures to use for your brand posts on Instagram, get some inspiration from some of the most famous photography brands who regularly post their work there. Some of them are so rare in their way of seeing things they are precious sources of brand ideas.

See this image from photographer Victoria Siemer (@witchoria)  … her pictures conjure up a range of physics-defying scenes for us all to get riveted by …

Victoria Siemer photography

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5. Writing Instagram blog posts using smart tricks and tips

An Instagram blog post is also known as a caption. As we said at this article’s start, your captions must be limited to 2,200 characters. But most serious Instagram bloggers get away by posting the first 2200 characters and then, after publishing, adding more in the comments section.

Just because you’re allowed 2200 characters doesn’t mean you have to use them. Your blogs can even be just a sentence or two if they are ultra-smart brand messages and tell a story.

The most critical lines of your captions are the first line (which acts as a lead-in to the story) … it should be a very attractive scroll-stopper! Make it a short line because we don’t want Instagram’s way of truncating lines to kill our headline.

Your second most important line of the blog should give your  Call-To-Action. It can be as simple as asking people to follow or engage with your post or add to your comments section.  Or, your CTA might ask people to tag a friend or “like” your Instagram image.

6 tips to make your Instagram blog propel your brand ...

1. Make the most of the first sentence … Instagram shortens your caption after three to four lines, so include important details in the beginning. Front-load the key part of your first line before the line break (before Instagram creates a ‘More’ link). You may even get some space to add that Call-To-Action early enough.

2. Have an unmissable Call-to-Action that tells the reader exactly what to do … it will help in moving the reader in the direction of what your business wants as a concrete action. Encouraging engagement also increases the chance your post will appear in other users’ feeds as a “recommended account” to follow.

3. Add as much value as your brand can offer to make the post work hard … offer tips, tricks, information, and education … but generally stick to one point per post. Don’t make every post carry too many ideas. Build the copy around a single point, well articulated and beefed up.

4. Make your copy chunked for easier digesting … if you think clearly, you will write with authentic clarity. Instagram doesn’t make it easy for you to write like this directly on the app, so do your blog piece in a word processing document, all properly formatted, and then copy-paste it all in one go into Instagram. 

5. Use storytelling … you don’t need an elaborate story. To go with the teasing image, you’ve got to do the journalist’s formula by describing the who, when, what, where, why, how − and the results of the image’s description. But don’t do this without some drama, And see that there is room for some brand push.

6. Use many relevant hashtags …Instagram hashtags are a crucial way to make your posts searchable. Hashtags function like keywords, as they have tracking and searching capabilities. Use brand hashtags as well.  You can add hashtags within the caption and not always keep them separate from the post.

A great example of an Instagram brand blog ...

Tentstile, as the name suggests, offer stylish tents for treecampers. This brand uses Instagram to show people its variety of tents through highly picturesque images. But notice the blog copy alongside. They have a Green Friday Sale extension mentioned, as well as their Giving Tuesdays, when they’ve listed all the green causes they give back to.  

See how their Call-To-Action asks people to espouse green causes through them by buying their products … and look at their well-chosen bevy of hashtags at the bottom!

Tentstile Brand Blog on Instagram

6. Create Instagram Stories as a form of visual blogging ...

What is an Instagram Story? It is a feature that allows users to post photos or videos that automatically disappear within 24 hours (unless you add these as “highlights” that appear on your profile). Stories are visible in a vertical format and are fast, memorable, and fun.

Instagram Stories are a perfect way for brands to experiment with different content. Small brands often use Stories to post unedited videos of their everyday lives, photos of their new products, or short clips of the bosses answering FAQs.

Brands also use their Stories to show customer appreciation by re-sharing their followers’ stories. Some studies show how Stories not only boost brand reach and engagement but also influence purchasing behavior and increase customer loyalty.

The beauty of Instagram Stories is that they allow a lot of creativity. Brands that make the most innovative Stories carry the day. Different types of new usages of the Stories feature have happened on Instagram, and yet the opportunities to exploit the feature are still nowhere near saturation.

6 tips to use all the available features of Instagram Stories ...

1. Your brand can create a variety of Instagram Stories … make a Standard Story (a simple photo or video) … or make a Text Create (an image with text) … or make a Boomerang (a short video that plays forward and back on a loop) … or try Photobooth (four continuous shots stitched together into one Story).

2. You can add a variety of “stickers” to your Stories to make them interactive … once you’ve created your Story, you can add stickers and filters to it, draw on it, add text to it, and more. You can even mention or tag people or engage your followers through sticker polls, quizzes, and other fun features.

3. Your story will announce itself to the public … when you post a Story, a colorful ring will appear around your profile picture. Followers will know they must tap on your profile photo to see what you’ve just posted. Your profile picture will also get added to the top row of your followers’ home screens. 

4. How many Stories should your brand post ideally … different pundits give different numbers. Buffer, for instance, suggests at least one to seven Stories per day … but Instagram says two Stories per day is ideal for fostering growth on the app. So you might need to experiment to find out what works for your brand.

5. The best way to post Instagram Stories is to be consistent … Stories only last for 24 hours, so you could consider posting your Story content a few times a day. Some brands keep their followers guessing by sticking to certain posting times but serializing their tiny Stories to add up to a day-long Super Story.

6. Promote your blog posts with Instagram Stories … by far, many brands use this Stories method to tell their audiences about their latest blog posts or to announce their webinars, workshops, or other live events – because they find Instagram Stories to be far cheaper and more engaging than Facebook Ads. 

A great example of a brand's Instagram Story ...

If you can’t think of any great ideas, Outback Steakhouse, a restaurant chain, shows how simply combining all the features that Instagram gives you can help create an enchanting and interactive Story. Outback Steakhouse includes images of delicious food and adds polls to engage its audiences.

For example, in their Story below, users are shown multiple menu items for each dinner course and are asked to vote on which meal they want for each course. At the end of the Story, Outback makes an offer for a multicourse dinner deal at a mouth-watering price.

Outback Steakhouse Instagram Story

7. Use relevant hashtags and geotags for discoverability ...

A hashtag is a word or phrase preceded by a hash sign (#). These hashtags allow users to find messages about a given topic. For example, entering the hashtag #sportshoe in the search field on Instagram shows all content related to sports shoes. You can use hashtags on both static Instagram posts and Instagram stories. You can use up to 30 hashtags on static posts and up to 10 hashtags in a story.

By adding a geotag to your photo, you are pinning your location to that photo. The function of this tag is that it allows your photo to be found anytime an Instagram user clicks on the same geotag on another photo. Geotagging on Instagram is extremely easy. Simply tap “Tap “Add Location” from the “New Post” screen.

Hashtags and geotags allow people to easily search for you by the topic you’ve covered in your Instagram post, and if this topic relates to your brand, it will be a mighty helpful way to get your brand more visibility. Even your non-followers can find your brand if they search for topics related to it (eventually including your brand name). 

With hashtags, you also have to choose the most popular version of the hashtag users may search for. How do you know if you should use the hashtag #sportshoe and not #sportingshoe? You can use a tool like Later.com. Providing a hashtag you want to use will give you the most popular alternatives for that hashtag. This tool also tells you when you’ve hit the maximum of 30 hashtags in your entire caption (i.e., blog post). 

6 tips to find ideal Instagram hashtags for your brand posts ...

1. If you have an Instagram Business account, you can look at the insights … you can know which hashtags are working to get your audience’s attention and which are not. Start studying the effects of your hashtag usage. The more you learn about what works, the more effective your blogging will be.

2. Stay clear of banned or spammy hashtags that erode your brand value … sometimes good hashtags get hijacked by brands without ethics, resulting in the hashtags being banned by Instagram. Some hashtags that solicit followers (like #followme, #like4like, or #tagsforlikes) are among the banned ones.

3. Choose your hashtags with these criteria in mind … your location where your business and brand are housed could be a great hashtag. Likewise, the descriptor phrases that cover what your brand offers, or initiatives it stands for, are good to use. Emoji hashtags are great if appropriate to your brand. 

4. Check out your competition’s hashtags … see if they’ve thought of some angles of topics that you haven’t. It will save you a lot of trial-and-error if looking at the hashtags your competitive brands use can give you some good clues about what’s working for others in your industry.

6. You can use Instagram’s own “related hashtags” feature … on any hashtag page (above the “Top” and “Recent” tabs), you’ll find a list of related hashtags in a horizontal scrollable array. This list may throw up relevant hashtags that might be a bit more niche than the big keyword-based hashtags.

A great video with examples of Instagram hashtag tips ...

Hubspot recently released its 2022 Instagram Engagement Survey with loads of tips on what kinds of hashtags work on the platform. The video below encapsulates the best of their survey insights on hashtag tips and tricks …

The tip I found most interesting is that hashtags help people during searches only if the hashtags are in the captions and not in the comments of posts. Remember this when trying to lengthen your posts by adding more content in the comments section.

8. Using Linkin.bio for links to your website from Instagram ...

One of the problems many Instagrammers like me have with the platform is that it offers very poor backlinking to our websites. Usually, just one website link is allowed near the profile info.

But apps like Later.com have helped solve this problem by offering “Linkin.bio”. This is like a mini web page built into your Instagram profiles. The Linkin.bio page allows many links to your website to be created on it. So instead of linking Instagram to your website, you first link it to your Linkin.bio page.

On the Linkin.bio page, you can put many links to your website. You can customize your Linkin.bio page with buttons, featured media, and linked posts, and design your page to match your brand aesthetics.

With every post you make on your Instagram account, its image (with inbuilt links) will also appear on your Linkin.bio page. So you can locate the image on your Linkin.bio page and follow the links to buy shoppable items, browse blog pages, and arrive at landing pages – all on your website.

6 tips to using Linkin.bio to maximum advantage ...

1. There are many alternatives to Later.com’s Linkin.bio  … but the original one is from Later.com, and it remains unbeaten in its features and functionalities. The other competitive ones are Linktree, Koji, Beacons, Feedlink, Milkshake, Tap Bio, Campsite.bio, and Lnk.Bio.

2. Your Linkin.bio can take visitors to any page not necessarily on your website  … maybe you have hosted your online courses on some place like Udemy, or you want to lead people to read your guest post on a Forbes.com or Inc.com URL … your Linkin-bio lets you take peo[le where you want online to see your brand.

3. Your Linkin.bio page is eminently customizable … dress it up in your brand colors, add the bells and whistles you want, like links to your other social channels, special buttons to lead to your important website buying pages, and even add some “featured banners” that stand out on the page.

4. You can integrate your Linkin.bio with Mailchimp or Shopify … whether you decide to increase your mailing list subscribers via Instagram or you want to sell goods actively by using your Instagram feed as a store window and link products via your Linkin.bio to Shopify … it’s all now possible.

5. You can track sales and revenue with ease … Linkin.bio lets you add up to 5 links on each Instagram post, and the Shopify integration tells you which posts are generating sales. Now you can easily track and optimize conversions. This is apart from the analytics that Instagram itself offers to Business accounts.

6. Get an intelligent name on Linkin.bio for your brand, and add that to your Instagram profile … most often, people use their popular brand names for their Linkin.bio pages. In that case, the link on your Instagram profile would read as https://linkin.bio/mybrandname. 

A great video with tips on how to use Linkin.bio ...

For those new to Linkin.bio, there’s a beautiful explainer video from Later.com that explains how to set up your Linkin.bio page, customize your page, connect it with your Instagram posts, integrate it with shopping and autoresponder tools, and so on.

See this video to get a full idea of what you can do with Linkin.bio and how your brand can gain even more from its Instagram blogging …

Pro tips to take away in summary ...

1. Most brands think of Instagram as a playground for creativity, but they don’t take the aspect of blogging on Instagram as seriously as possible. If they do, the results could be outstanding.

2. Instagram allows so many unique microblogging features like Reels, Instagram Stories, and a whole lot of innovation using images, text, video, animations, and so on.

3. Feel free to use my list of eminently practical steps to blog correctly for your brand on Instagram. It’s a plan I have used to grow my clients’ businesses, and it can help grow yours too.

The important takeaway from all this is that blogging must never be done too casually or without a definite goal. If your Instagram blogging is persistent, and based on a solid and achievement-oriented plan, it cannot fail. It will pay in ways you may not have thought of.

BONUS: How to get help to power up your Instagram blogging

Instagram blogging, if done correctly, can pay handsomely. The first priority is to choose the proper subjects to blog about. The second priority is to plan a campaign of several posts that can make sure to build upon your brand and the attention and action it begets. You can, of course, try your hand at it yourself and achieve success after much trial and error, or you can make it simple … let me help you.
 
Let’s have a free, no-obligations Zoom chat. We can find the potential to power up your Instagram blogging. Let me know your goals and budgets, and I will offer you some readily implementable suggestions. 
 
If we’re a good fit for each other, you could consider outsourcing your Instagram brand blogging to me. I am confident I can take your business to an enviable position. 
 
Click the button below to book a free 30-45 minute online ZOOM meeting, and we’ll take it from there!
Shobha Ponnappa

"Instagram is the perfect blogging platform for people who don't want to deal with the delays of implementing a traditional blog. Instagram blogging can be done quickly, and it offers near-immediate engagement from your target audience. It also gives you a platform to be extremely creative and innovative. But whatever you do cannot be slap-dash ... there has to be a strategically planned campaign that is structured to get real results."

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