How to Easily Fix Those Vexing Amateur Blogger Mistakes

Amateur Blogger Mistakes
Many amateur bloggers ask me if blogging doesn’t work anymore … because they are blogging a lot but have yet to see any traffic or conversions. 
 
As I keep telling them, it’s not blogging that’s not working, but amateur bloggers tend to make some poor decisions and elementary mistakes that are so easily fixable

Writing the blog is among the final stages of blogging. Before that, there is much research and planning to do – which is where many amateur bloggers make the most errors. 
 
If the foundation decisions of blogging are not cleverly strategized, all the best writing in the world cannot save you. You must know your audience inside-out, decide the goal for each blog post, and identify the actions you want people to take after reading the post. Blog posts are not literary pieces; they should be treated as marketing communication for your brand.
 
So let’s begin counting the eight most common traps that most amateur bloggers fall into and how to fix these problems for better future results.
 

Contents ...

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Your blog's content must differ from what else is on your site

The first and most elementary thing to know about blogging for your business is how to choose your blog niche carefully. Your blog should not be repeat of the content on the rest of your website.
 
For example, if your website is about green energy solutions that you offer as a consultant, the blog posts you write shouldn’t again be about your solutions, what you offer, and why they are good.
 
Instead you have to approach your blog as if you were a magazine publisher. What is the best magazine you can run that people will love to read on the larger question of “going green”?
 
If you think like a magazine owner, you will naturally include articles on your blog that people are interested to know on the wider subject of “greening” their lives. By oblique reference they will see that that your magazine (er, your blog) is from a reputed consultant with brand authority who knows about green energy inside out.
 
That is how your blog creates sales for your products. It has to educate, inform, engage, and include topics that a magazine would cover around the niche related to your business.
 

Darren Rowse  of ProBlogger makes a point all brands must take note of:

Darren Rowse

"I can hear a few blogging evangelists asking: Isn’t blogging ‘new’ media and why would we look to ‘old’ media like magazines to learn how to do it? Sure we should be innovating and working with the strengths of the medium of blogging – but a lot has been learned over decades of magazine publishing that we as bloggers could take on board and build upon."

Another opinion reinforces the same idea that blogs need to be thought of as magazines – it’s from the Content Marketing expert David Meerman Scott:

David Meerman Scott

"In order to implement a successful strategy, think like a publisher. One of the most important things that publishers do is carefully identify and define target audiences and consider what content is required in order to meet their needs. Publishers consider questions like: Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform them at the same time?"

The other advantage of thinking of blogs as magazine articles is that you will automatically know how to find a good quantity of blog topics. After all, a magazine pubisher needs new content issue after issue, and finds it, right?

Stats Corner: 10 data points on the woes of amateur bloggers

  1. 52% of bloggers struggle to find time to create and promote content. (Orbit Media)
  2. Bloggers who earn less than $50,000 per year are 4.2 times as likely to have difficulty with self-discipline and motivation compared to higher-income bloggers. (Growth Badger)
  3. Bloggers with a formal editing process were about 50% more likely to report strong results. (Orbit Media)
  4. Amateur bloggers have $16,267 in average revenue, $6,769 in expenses, and $9,497 in profits. (ConvertKit)
  5. Bloggers who do not earn money spend an average of $953 building their blogs. (ConvertKit)
  6. 45% of bloggers who earn over $50,000 per year sell their own product or service, while only 8% of lower-income bloggers do. (Growth Badger)
  7. 70% of bloggers who earn over $50,000 per year say they are active or very active promoters of their blogs, compared to only 14% of lower-income bloggers. (Growth Badger)
  8. The blogging frequency that produces the strongest traffic results is once per day. (Orbit Media)
  9. Bloggers that write 2000+ words per post are reporting the best results, but only 11% of bloggers write posts that have at least 2000 words. (Orbit Media)
  10. Compared to lower-income bloggers, bloggers earning over $50K per year are seven times as likely to have their top-performing blog posts be over 3,000 words. (Growth Badger)

The 8 mistakes of amateur bloggers and how to correct them

Here is my list of 8 critical mistakes amateur bloggers make – and solutions to correct them. Check your blogging strategy for these errors and rectify them, and you’ll be well on your way to enjoying the success that now eludes you. 
8 Fixable Mistakes Of Amateur Bloggers
(Please use this infographic with credits intact.)

1. Choosing the wrong topics to blog about? It's amendable!

Do you have some goals set for your blog posts to achieve? Have you set some markers for measuring brand authority improvement? This is the first question to ask yourself. 

When you don’t know what you want your blogging to do for your brand, it’s easy to make mistakes with the topics you blog about.

If unsure of your blogging goals, begin by deciding what marketing outcomes you want from your blog. Do you want your blog to give your brand more awareness? Do you want to use your blog to establish brand credibility, authority, and thought leadership? Or do you want your blog to incentivize sales of your products and services?

The second question is: what problems, pain points, or needs of your target audiences do you want your blog to solve or help with? Blog posts are meant to be helpful articles (around your niche) that give readers the answers to the queries plaguing their minds. That’s how you woo readers to trust you over time and buy whatever you sell. So make a simple list of all the problems your audiences may have that your brand can solve, and make these your first list of topics to blog about.

6 tips to identify your audience's pain points and needs ...

1. Realize that there are usually 4 areas where people have the maximum pain points for you to solve: Inability to know how to progress, lack of awareness of a process involved, being stymied or stuck in an unpleasant situation, or not being able to reach desired goals. Your goals should identify such issues to solve.

2. The simplest way to discover your audience’s needs and pains is to ask them directly: There’s no guesswork involved. Ask them through a small survey, or call a few and speak one-to-one. Do a couple of online interviews over a Zoom chat, or hit them up on forums. People love talking about their problems.

3. Listen to your audiences online: If you listen silently and discreetly to social conversations, forum chats, or blog comments, it will be incredibly easy to see what many of your audiences have in common as complaints or issues they’d like to have solutions for. Note these ideas for future blog posts.

4. Use tools that specifically help you get audience insights: One such fantastic tool is Sparktoro. It can show you where your target audiences hang out and what they discuss. You will get loads of acute insights about your potential customers, their pet peeves, and what they want (more about this tool below).

5. Look at your top ten competitors and their most successful posts: Why reinvent the wheel to discover audience pain points? Just look at what pains and needs competitors are trying to solve with their blog posts. Chance are they’ve done the research you can leverage. Try to outdo their posts with your solutions.

6. Do loads of keyword research: Google and Bing are the places people actually key in their pain points as they look for answers. Use search volume to know which topics your audience cares about most. You’ll also get the exact words by which people articulate their problems. No guesswork needed!

A great example of how Sparktoro works to hear audiences ...

Just type in a keyword you want to know what your audience is talking about. Sparktoro will tell you exactly how many people are talking about the topic, what the audience is specifically talking about online on the topic, where this audience hangs out, what else they are interested in following or engaging with online, and what they usually watch, listen to or read …

The tool is free to use for a trial, so go ahead and test it out!

Sparktoro Screenshot

2. Not solving people's real questions and pains? Get it right!

One of the things to be very wary of in identifying your target audience’s pain points (to solve with blog posts) is to know the real pain point behind the stated pain point. 

It may happen so often that people may not exactly tell you what ails them. They may not know themselves, at times, because they feel a vague uneasiness that is hard to put into words. At other times, the pain point may be embarrassing to talk about and may be couched in clever camouflaging words.

So how do you find out what the actual ailment is? An excellent way to handle this would be to set up a quiz with multiple-choice answers. This saves people from the need to speak of their pains themselves because they can tick the box that best applies to them. Another way to handle this is to ask them “what others in this position may be suffering from.”

You’ll notice that people talk freely about their pains when they think they are explaining what they feel others in this situation may be experiencing – without exposing these as their concerns.

6 tips to find your target audience's real pain points ...

1. Don’t try to put yourself in your customer’s shoes: It’s a commonly bandied-about piece of advice to try and think like your customer, but there are significant perils in this process. You may think you know how other people think, but you may subconsciously superimpose your thinking on them. 

2. Don’t restrict your perception to audience pain points with competitor products: That will give you only a skewed part of the story. Target personas, for example, could feel pain about a competitive product because it mismatches their expectations. So what are those hidden expectations you can hit on?

3. Pains that people talk about may be the flip side of their desires: For example, a person’s real need may be to know how to earn more as an entrepreneur. It may not be expressed as a need, though. The person may complain that they don’t seem to have enough daily hours to work more. 

4. Use the Toyota “5-Why” process to dig deep into a problem: Toyota discovered that if you ask “why” 5 times to a question, you will peel the outer layers of the problem and get to the real problem beneath. Try it. Repeated “whys ” to every successive answer will help customers also get clear on needs.

5. Instead of asking people for their list of problems you can solve, ask them about what goals they have: Somehow, official-sounding language feels less raw than a personally troubling question. When asked about goals, people’s defenses go down, and they will state their needs. Go further. Get prioritized goals.

6. If it’s a real pain point, your customer will be ready to give something in return to get it solved: It doesn’t mean you’re going to charge for your blog but see if you’re blogging on a topic where people are ready to pay for courses, ebooks, and the like. In real pain areas, people can be seen buying products.

A great example of questions to ask to ferret out pain points ...

It’s more than just target audiences who get stymied when answering questions about pain points. Sometimes, marketers also go blank or get tongue-tied in asking the right questions! To get out of the empty-mind rut, I asked some professional researchers what questions they may ask target audiences to get them to speak about their pain points. 

Here is a list of ten questions from my expert researcher friends. Try these the next time you are lost for questions …

10 Questions to Identify Pain Points

3. Having a poor blog design? Redo it with a smart strategy!

It’s an intuitive thing … most of us can tell a great blog design from a pathetic one. The minute you land on a poorly designed blog, you feel like running away as fast as you can from the clutter and messy look. Contrast the way you experience good design. You think you’ve landed in a place that lets you breathe as you read!

It’s often hard to put a finger on what’s wrong with a blog design except that you feel it to be too choc-a-bloc – maybe it doesn’t have enough white space around the text and visuals. There may be too many fonts of all sizes and shapes and way too many colors on the blog. The look isn’t harmonious.

These days, poor blogs are even harder to read for those who use mobiles as their primary devices. What looks great on a laptop can still look terrible because it’s been badly optimized for smaller devices like tablets and mobiles.

With most blogs, simple and spare is the look to go for. If you are using a readymade template, that’s fine … but choose one that’s clean, elegant, and polished. It must do good for your brand rather than show you to be less than the ultimate class. Readability comes from lack of clutter, simplicity of design, and logical, pleasing arrangement of text, headlines, and visuals.

6 tips on sizes for transforming your blog design ...

1. Choose a good designer or a simple but classy blog template: Not all businesses may have the budget to hire a high-priced blog designer, but the next best thing would be to buy and use a great template from a reputed design house (like Studiopress). Tweak the template just lightly to suit your brand.

2. Make sure your chosen blog template is mobile-responsive and elegant on small devices: This is very important. If you’re looking for a readymade template, it should not require separate mobile-responsive customization. Most reputed templates automatically give you mobile-friendly designs.

3. Pick just two brand colors and one contrast color, no more: For your blog design palette, choose just two brand colors plus one accent color (which you may want to use for hyperlinks or headings). More than that, your blog will begin to look less sophisticated, And, your brand will suffer.

4. Decide on one font for your headlines and subheads and one for the text, no more: Beware of using too many fonts. And, also beware of putting light color text on dark color backgrounds. Nothing is as easy to read as black text on white backgrounds, with maybe just a dash of color for the headings. That’s all!

5. When using each blog post’s main image, pick images that harmonize with your color palette: Despite the bad rap that stock images get, I think they’re okay as the main images of your blog posts, so long as they sync with the blog post topic and go well with your brand. But beware of models in artificial poses. 

6. When using charts, diagrams, infographics, or visuals from varied sources, standardize them to your brand look: Even if you have to use charts, graphs, or diagrams for other credited sources, they can all look well-organized and coherent if you standardize their sizes and give them your brand color borders.

A great example of how to create the perfect blog layout ...

Who better than Neil Patel, the Ultimate Digital Marketing Guru, to explain how to design the perfect blog layout? I’d advise you not to miss even a second of this important video, where he explains every nuance you have to be watchful about and why. 

The most important thing to learn from Neil Patel is that a blog design should help allow readers to read – as well as convert as many readers into subscribers. Neil’s got lots of ideas for that … 

4. Losing trust by blogging on a free platform? It's fixable!

If you want your blog to get the respect and authority status it deserves, you cannot afford to set it up on a free blogging platform – you need to be on a self-hosted one. What’s the difference?

A free blogging platform is free to sign up for an account, get a domain (such as www.mysite.com), and set up your site. You can start your free blog with services like Blogger.com or WordPress.com. With such a free account, all your website’s files are stored on your blogging platform’s servers.

The big problem with free blogs is that your site looks less professional than a self-hosted one, thereby losing brand credibility. For instance, your site URL may sound like a tag-on to the platform (like https://mysite.freeplatform.com). The plugins and design customizations you can use are minimal. You also have limited bandwidth, video time, and memory space, so you can do less with your blog. Also, if the platform owner changes his rules of the game at any time, your site, built up over the years, may have to make drastic changes.

A self-hosted blog is one where you buy space (as much as you need) from a hosting platform (like WPEngine or BlueHost). Your blog can have as many plugins and bells and whistles as it wants, and it can grow. Your files are in your hands to protect and preserve. You are the master of what you own.

6 tips to moving your blog to a self-hosted space ...

1. Back up your website’s data and files: Before you begin the process of moving your site from a free platform to a self-hosted space, it’s essential to ensure you have a complete and current backup of all your website’s data and files. This will ensure you have a copy of your website if something goes wrong during the move.

2. Choose a new hosting provider and a domain name (if you don’t already own one): When moving your website from a free platform to a self-hosted space, you’ll need to choose a new hosting provider and, if needed, register a new domain name. There are many hosting providers to choose from, so be sure to research and select one that meets your needs and budget.

3. Transfer your website’s files and data: Once you have your new hosting account and domain name set up, you’ll need to transfer your website’s files and data from the free platform to your new self-hosted space. This can be done using an FTP client or a file manager provided by your hosting provider.

4. Update your DNS settings: After your website’s files and data have been transferred, you’ll need to update your domain’s DNS settings (this is to point to your new hosting provider). This will ensure that your website is accessible from its new location.

5. Test your website before you make your website live on your new self-hosted space: It’s important to test to make sure everything is working as it should. This includes ensuring all your links are working, all your images are displaying correctly, and all your forms and other interactive elements are functioning properly.

6. Update your links and all your marketing materials: Once your website is live in its new self-hosted space and with its domain name (untagged with any platform name), you’ll need to update any links or marketing materials that point to your old website. This includes updating your social media profiles, business cards, and any other materials that contain a link to your old website.

A great example of differences between free and self-hosted blogs ...

For those unfamiliar with the terminologies, WordPress is the most popular CMS (Content Management System). WordPress sites can be hosted either on their free platform WordPress.com, or you can get the files from WordPress.org and put your site on a space you want to buy as a self-hosted solution.

This wonderful infographic below from Blogging.org shows you all the pros and cons of making the right choice for you.

WordPress.com vs WordPress.org infographic
(Infographic credits: Blogging. org)

To find a special gift waiting for you on this page, click the button below to take a peek, before you read on … 

5. Lacking a sound linking strategy? Learn how it's done!

You may not realize that an effective external and internal linking strategy can do wonders for your blog post rankings on Google and drive traffic and usage of your site from these links. Linking must be done to a strategy, and it can help improve your website’s user experience, credibility, and authority.

What is “external linking”? It involves including links from your blog posts to high-quality, relevant sources that can provide additional information or perspective on the topic you’re writing about. This can help to establish brand credibility and authority (because of good brand rub-off from the sites you link to). It can also help drive your blog traffic by providing readers with additional valuable and reputed resources to explore.

“Inbound linking” or “link building,” on the other hand, usually refers to actively seeking and acquiring links, leading to your blog, from other high-value websites. Every such link raises the value of your site and blog in Google’s eyes. Google treats inbound links from well-known high domain authority sites as a vote of confidence in your blog’s quality.

“Internal linking” is the third type of linking strategy you’ll need. It is about linking to other pages or posts on your blog. This can help improve the user experience by providing readers with related information – and can also help improve your blog’s search engine rankings by demonstrating your blog’s collective relevance and authority.

6 tips to level up your external and internal linking strategy ...

1. Use relevant and high-quality external links: External links are links from your blog to other websites. When you include external links in your blog post, ensure they are relevant to your content and lead to trustworthy sources. This will help increase the credibility of your website and also provide valuable information to your readers.

2. Use anchor text wisely: Anchor text is the visible, clickable words in a piece of text. When you include external links in your blog post, use descriptive and relevant anchor text to give readers an idea of what they can expect to find when they click on the link. Avoid generic anchor text like “click here” or “read more.”

3. Use a mix of contextual and standalone links: What are these? A contextual link is a hyperlink placed in the midst of some specific text on the page. It helps provide additional information via a link to related content on the same website or external websites. A standalone link may be placed in a separate page section, such as in a sidebar or footer, and not be directly related to the surrounding text. Both types are essential.

4. Link to your own content using a cascade formation: It’s a good idea to link from top-level articles to their child-level articles, so your linking pattern within your site is like a tree. Google must be able to see the linking pattern as logical (and therefore of value to the user to get more and more depth on a topic). 

5. Use descriptive and varied anchor text for internal links: Just like with external links, you must aim to use descriptive and relevant anchor text for internal links to give readers an idea of what they can expect to find when they click on the link. Google also provides brownie points if your link anchor text is varied, so it looks like naturally written text and not like deliberate link-stuffing.

6. Most importantly, don’t link to irrelevant content just to get a certain number of links in every post: When you’re linking to other pages on your website or to external sites, make sure the content is 100% relevant to the topic of your blog post. This will help improve the user experience and keep readers engaged. After all, you must keep readers happy, not just Google.

A great example of how different "link building" strategies perform ...

Undoubtedly, the more high-quality inbound links your blog can get from reputed sites, the better your SEO rankings and results will be. But how do you get those backlinks to your site when everybody is reluctant to give you those? Semrush surveyed the scenario and has a chart that shows all the methods by which you can get backlinks and which ones work the best.

From my own experience, guest posting works best for me too. Not only do I get “contextual links” from the text on my guest posts, but I also get referral traffic from the sites where I guest post.

Link building strategies chart
(Image credits: Semrush)

6. Don't have a visitor conversion mechanism? Create one!

A visitor conversion mechanism is a way of turning website visitors into customers or leads. It can be any action or series of steps that a website visitor takes that leads to the desired outcome, such as filling out a form to request more information, making a purchase, or signing up for a newsletter. Some common visitor conversion mechanisms include calls to action, landing pages, lead capture forms, and lead magnets.

If you don’t have any mechanism on your blog to capture those fleeting visitors and put them on your mailing list as subscribers, how will you keep nudging them via a spate of emails to return often to see what’s new on your site? You have to build the familiarity and loyalty of your site visitors, don’t you? Only when they learn to trust you, will they buy anything from you.

To make your conversion mechanism effective, you need a clear and compelling value proposition for the visitor. Make it easy for them to take the desired action, and provide a sense of urgency or scarcity to encourage them to act.

You could offer a “lead magnet” – a free downloadable resource such as an ebook, a template, or a checklist – to “ethically bribe” people to sign up for your mailing list. Lead magnets must be used with email marketing campaigns that further the connection with subscribers through further follow-up messages or offers.

6 tips to create the most effective lead magnets for your blog ...

1. Ebooks are eternal favorites: An ebook usually is a comprehensive resource that provides in-depth information on a specific topic. But for lead magnets, you can create ebooklets – smaller but concise and valuable versions of long ebooks. Offer them as a free download in exchange for an email address.

2. You’d be surprised at the popularity of downloadable checklists: A checklist is a simple, easy-to-follow guide that helps readers tick the steps to achieve specific goals. Checklists are well-valued because they give people short, crisp action steps to reach an objective. They feel eminently practical.

3. Templates are, again, great favorites for people who are not so savvy with structuring logic: A template is like a pre-designed document that can be used as a starting point for creating a new document. Some templates make life very easy by allowing you to fill in the blanks with your own information to customize them.  

4. Short 6-7 part email courses are also highly valued as lead magnets: Courses can be used as lead magnets. Offer a free course or a free module of a paid course in exchange for an email address. These small courses are particularly useful if you want to sell a high-priced course because you allow people a free peek at the quality they’ll get from you.

5. Free webinar seats are greatly coveted lead magnets: Most marketers would balk at what I am saying because they may find it too tedious to create a whole one-hour webinar just to get some email addresses. But who says you have to create fresh webinars? You can create an evergreen pre-recorded webinar that anyone subscribing can see immediately! 

6. Quizzes seem to have gone slightly out of fashion these days, but it’s time to revive them: A quiz is a fun, interactive way to engage website visitors and gather information about their interests and preferences. Quizzes can be used as lead magnets by offering a free quiz. When people want to see their results, email them at the mailing address they have to give you. Simple! 

A great example of research on different types of lead magnets...

BloggerSidekick.com conducted research on various types of lead magnets on their blog, and have published the results chart below. The one’s at the top of the image are all “Blog Specific” bonuses, that they’ve called content upgrades. The ones below are generic types of lead magnets unrelated to the blog posts they are placed on. 

The results are there to be seen … for the more tailored lead magnets, the conversion rate ranges from 39-71%, but for the generic lead magnets, it ranges from just 8-26%. BloggerSidekick believes the only real difference to lead magnet performance is relevancy.

Lead Magnet Conversion Rates
(Image credits: BloggerSidekick)

7. Overspending on useless tools? Get just what you need!

A common – but huge – mistake that many amateur bloggers make is to think they need more tools if their blogs aren’t working as well as they should. Isn’t it a classic case of a bad workman blaming his tools?

There’s a sophisticated way of describing this kind of overspending on all types of useless tools – it’s called “frustration spending.” Your blog isn’t working? Maybe you need a better keyword tool, a more expensive grammar corrector tool, a social media automated promotion tool, or an AI tool that can even write your blogs for you …

This kind of thinking has been the downfall of many bloggers who need to realize that blogging is a long game to play, takes time, and pays big dividends if you are persistent, regular, and determined. As any good gardener knows, you can’t start digging up the roots of what’s growing – to start all over again just because it’s not growing fast enough.

Blogging has been likened to the Chinese Bamboo. Like any plant, the growth of the Chinese Bamboo requires water, fertile soil, and sunshine. But in its first, second, third, or even fourth year, we see no visible signs of activity. Our patience is severely tested. Then finally, in the fifth year – behold, a miracle! The Chinese Bamboo grows 80 feet in just six weeks! How? Well, had the tree not developed an unseen solid foundation, it could not have sustained its incredible eventual height! Blogging doesn’t take that long … but you get the gist!

6 tips to get just the right tools to blog steadily and prolifically ...

1. Get the simplest plan of the best keyword research tool you can afford: This tool will help you find keywords and phrases that people are searching for about your blog topic. This can help you optimize your blog posts for search engines and attract more traffic. Some popular keyword research tools include Google Keyword Planner, Ahrefs (my favorite), and SEMrush.

2. Get yourself a grammar and spell-check tool that’s better than what’s in MS Word: A professional-quality grammar and spelling checker will help you ensure that your blog posts are error-free and easy to read. That’s vital for your brand and its credibility. Try Grammarly, Hemingway, or ProWritingAid

3. Choose a good image-editing tool for giving your visuals minor touchups: A photo editing tool will allow you to improve the appearance of your blog’s images and graphics. Some options include Canva and GIMP. (I use Photoshop Elements, a mini version of the much-vaunted Photoshop.)

4. You’ll need a good autoresponder, i.e., an email marketing tool: Blogging is incomplete without some form of email address capture mechanism on your blog and email marketing after that to keep in touch with subscribers. An email marketing tool will allow you to easily send newsletters and updates to your subscribers. Try ConvertKit, Aweber, or my beloved Mailchimp.

5. Of course, you’ll need an excellent social media scheduling tool: A social media scheduling tool will allow you to calendarize and automate your social media posts so you can focus on creating content for your blog. Some terrific options? Give Hootsuite, Buffer, or MeetEdgar a try. 

6. To know how your blog is performing on all key metrics, you need an analytics tool: It is important to track the performance of your blog and understand your audience. Tools such as Google Analytics (free from Google) can help you do this by providing data on website traffic and visitor demographics. I also use ExactMetrics, which helps me understand data better.

A great example of a blog post creation workflow ...

Let’s face it. Nowadays, almost every blog writer is tempted to use an AI (Artificial Intelligence) writing assistant tool to get the early draft text for a blog post. But you cannot copy and paste that raw fodder into your blog. Your brand tone and style must be infused, and emotionally-engaging tweaks must be given to the content that only a human can do. You also have to pad up the basic AI information with samples, examples, anecdotes, storytelling, and other little touches that are helpful to your readers.

I found this graphic below (from IMeanMarketing) as I was researching and thought it was a valuable way for bloggers to plan their workflow with the tools they have. Notice how the author of this graphic suggests that everything in green can be AI-assisted and that only one part of the process needs your active intervention. You’re the best to decide if this works for your brand or if you want more human input!

(Image credits: IMeanMarketing)

8. Not promoting your blog posts? Get reach and visibility!

There is a common saying among expert bloggers that 80% of your effort should go into blog post promotion and only 20% into blog post creation. That’s how important it is to get the word out that your blog post exists and is worth reading.

What does blog promotion entail? Well, blog promotion refers to the different strategies and techniques you can use to increase the visibility and reach of your blog. The goal of blog promotion is to attract more readers to the blog … and, thereby, build a loyal audience of followers. 

There are many ways to promote a blog – including search engine optimization (SEO), social media marketing, email marketing, and guest posting on other blogs or websites. Other strategies could include participating in online communities or forums related to your blog’s topic, collaborating with influencers or industry experts in your niche, and running paid advertising campaigns.

You may wonder whether blogging still works in this age of information saturation – and whether blog promotion is worth your time and effort. In The Hubspot State Of Marketing Report of 2022, 56% of marketers say blogging and blog promotion are still effective for lead generation. But they also say it’s how you promote new content, in the age of content overload, that is key. Look below for some easy-to-implement ideas …

 

6 tips to promoting your blog posts easily and effectively ...

1. Share your blog on social media platforms: If you post excerpts of your blog posts on platforms like Facebook, Twitter, Pinterest, and LinkedIn, or even blog in long-form on Instagram, you will be sure to reach a wider audience. Use relevant hashtags to make your posts more discoverable. Always post on social media with eye-catching visuals.

2. Join blogger communities and online events: Let your blog excerpts be visible where bloggers congregate and share their work. This can help you connect with other bloggers and get your blog seen by a new audience. Attend online events or webinars related to your blog’s topic and share your blog.

3. Collaborate with other bloggers or form JV partnerships: Look for opportunities to collaborate with other bloggers in your niche. This can help expose your blog to partners’ mailing lists or traffic, and can also help you build mutually-beneficial relationships with other bloggers.

4. Use paid advertising:  You can use Facebook advertising (which is very cost-efficient) to promote your blog. If you’re short on traffic, paid advertising can give you some spurts of visitors you can build on. Have a budget and stick with it. Don’t overspend –  that’s a trap many amateur bloggers get into.

5. Make friends with micro-influencers on the social media to get them to mention or link to your blog post:  You don’t need big influencers who charge thousands of dollars. There may be plenty of people in your niche with small but targeted followers with whom you, as an amateur blogger, can get into a conversation and strike a deal.

6. Interview important others on your blog topic: You can ride on the back of well-known people who have good brands in your niche and don’t see you as competition. Interviewing people better known than you or your brand, and linking to the interview from your blog, can attract traffic to your blog post.

A great example of blog promotion advice from Ryan Robinson ...

Ryan Robinson is an industry great … he gets 500K monthly traffic to his blog, so he should know what’s working and what’s not working in blog promotion. In the video below, he talks of his top five methods for great blog promotion, and he also discusses tools that help him. I agree with him that these five methods are the ultimate blog promotion methods if you can handle them yourself (or get outsource help).

Listen to this video especially to see why Ryan recommends the methods he does  … because it also shows you how his mind ticks. Mindset affects the method of blog promotion you use and succeed with!

Pro tips to take away in summary ...

1. Nobody, not even the most prolific expert blogger, ever gets everything right to succeed phenomenally in one stroke. Blogging is an art to learn gradually over time and experience. 

2. Don’t throw in the towel because things are not going right. Find out what fixes can set the ball rolling and implement them. Your blogging issues need to be first identified and then rectified.

3. Feel free to use my list of eminently practical steps to fix your amateur blogging mistakes. These are ideas I have used to grow my own and my clients’ businesses, and they can help grow yours too.

The important takeaway from all this is that blogging isn’t just about writing. It’s a form of brand messaging with many moving parts. Several issues can go wrong at first, but the good news is that they are all likely to be minor and easily correctable. Once you’ve cracked the knack, there will be no stopping you!

BONUS: How to get help to fix your amateur blogging mistakes

Many amateur bloggers, despite knowing all the tricks in the book, just don’t feel blogging is their thing. Maybe you are one of those people. If you are, don’t force yourself to feel good about blogging and be in an eternal “let-me-fix-this-till-I’m-blue-in-the-face” mode. You can, of course, rue the time and money you’re wasting on trial-and-error, or you can make it simple … let me help you.
 
Let’s have a free, no-obligations Zoom chat. We can find the potential to power up your brand blogging. Let me know your goals and budgets, and I will offer you some readily implementable suggestions. 
 
If we’re a good fit for each other, you could consider outsourcing your brand blogging to me. I am confident I can take your business to an enviable position. 
 
Click the button below to book a free 30-45 minute online ZOOM meeting, and we’ll take it from there!
Shobha Ponnappa

"With competition online being what it is, blogging is fast becoming a professional's space, and very few amateurs are really making the grade. The result is that we have a lot of blogs on the wrong topics, written for the wrong audiences, and doing no good for the brands they are messengers of. If pro-level blog writing is not your thing, you should have no hesitation in hiring a competent professional."

More related posts on the nuances of blogging ...

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