In the fiercely competitive world of online product marketing, it’s become clear that ‘out of the ordinary’ content is the only content that will get seen, heard, or read.
For product brands, this means going beyond the ordinary and infusing your content with a unique twist that leaves a lasting impression.
In this blog post, I’m bringing you my 40 years of experience as a Brand Content Strategist to help you showcase your product brand with an innovative content approach – to highlight your features and set you apart from the crowd.
Get ready to discover creative strategies that will transform your product brand content from standard to standout, making your brand unforgettable in the eyes of your audience.
In today’s hyper-competitive marketplace, the need for product brands to embrace unconventional content marketing strategies has never been more crucial. Traditional marketing tactics often lead to information overload, making it challenging for brands to capture their audience’s attention effectively.
This is where the power of uncommon content marketing comes into play. By stepping outside the bounds of the ordinary, product brands can engage their audience in fresh and unexpected ways. Uncommon content marketing not only piques curiosity but also creates memorable brand experiences. It fosters a sense of authenticity, allowing brands to connect with consumers on a deeper level, conveying their unique value propositions in ways that resonate.
In this age of digital noise, it’s the uncommon that stands out and gets noticed. So, if you’re looking to elevate your product brand’s visibility, build stronger connections, and drive meaningful engagement, it’s time to explore the extraordinary possibilities of uncommon content marketing.
In this article, we’ll delve into the reasons why product brands need to embrace this approach and how it can transform your marketing efforts.
Leveraging my expertise as a seasoned Content/Brand Strategist known for crafting unique content strategies, I’m excited to share eight ingenious ways to infuse a captivating twist into your product brand content. In a landscape where conformity often prevails, it’s time to disrupt the status quo and elevate your brand’s storytelling.
Prepare to embark on a journey that will redefine your content calendar and set you apart from the competition. Let’s dive into these transformative insights, breaking away from conventional norms and ushering your product brand into a realm of innovation and distinction.
Storytelling with a unique angle infuses your product brand’s narrative with a refreshing and memorable twist. Imagine you’re marketing a line of innovative tech gadgets. Instead of the usual technical specifications, consider crafting a narrative around how these gadgets have transformed the daily lives of fictional characters, each with distinct and relatable challenges.
By weaving relatable stories, you’re not just showcasing product features but also connecting emotionally with your audience.
To implement this strategy effectively, identify what makes your product brand distinct, whether it’s cutting-edge technology, eco-friendliness, or exceptional design. Then, tell stories that highlight these unique aspects. Dive into customer testimonials, use cases, or imaginative narratives that resonate with your target audience’s desires and values.
Storytelling with a unique angle transforms your content into an immersive experience, creating a lasting impact that sets your product brand apart from the competition while fostering a deeper connection with your audience.
Interactive content formats offer an exciting pathway to breathe fresh life into your product brand’s content strategy. Consider a scenario where you’re marketing a line of travel accessories. Rather than the traditional product showcase, picture an interactive quiz titled “Your Ultimate Adventure Style.”
Users answer questions about their travel preferences, and based on their responses, they receive personalized packing lists and travel tips, all featuring your products. This not only keeps your audience engaged but also positions your brand as a knowledgeable and interactive travel companion.
To successfully incorporate interactive content for your product brand, explore a variety of formats, such as surveys, contests, configurators, or immersive virtual experiences.
These formats transform passive consumers into active participants, fostering a deeper connection and ensuring your brand’s content remains unforgettable and distinctive.
Leveraging user-generated content is a dynamic strategy to infuse authenticity and a personal touch into your product brand’s content strategy. Imagine you’re promoting a line of outdoor adventure gear. Instead of solely relying on professionally shot images, you encourage your customers to share their real-life experiences with your products.
Picture a social media campaign where customers share photos of their exhilarating journeys, tagging your brand. By amplifying these genuine stories, you not only showcase the practicality of your gear but also create a vibrant community of brand advocates.
To harness this strategy effectively, establish channels for customers to submit their content and encourage participation through incentives or contests. Curate and feature user-generated content on your website, social media platforms, and marketing materials.
This not only adds credibility to your brand but also fosters a sense of belonging among your customers. By incorporating user-generated content into your content twist, you transform your brand into a dynamic and authentic narrative, reinforcing your product’s value through the voices of those who matter most—your satisfied customers.
Peeling back the curtain to provide behind-the-scenes glimpses offers a captivating twist to your product brand’s content strategy. Imagine you’re marketing a line of handcrafted luxury chocolates.
Instead of merely showcasing the finished products, share a series of captivating videos that take your audience on a virtual journey through your chocolate-making process. From sourcing the finest cocoa beans to the meticulous artistry of hand-painting chocolates, these videos unveil the dedication and craftsmanship behind each delectable creation.
To successfully incorporate this approach, highlight the human touch and expertise that goes into your products. Share stories of your artisans, the challenges they overcome, and the passion that fuels their work. This not only fosters a deeper connection with your audience but also emphasizes the artistry and authenticity behind your brand.
By offering behind-the-scenes views, you transform your product brand’s content into an immersive and educational experience, creating a stronger bond between your audience and your products.
Infusing humor and playfulness into your content strategy is a magnetic twist that can make your product brand truly unforgettable. Picture you’re marketing a line of high-tech gadgets.
Rather than adopting a strictly serious tone, consider creating quirky, humorous videos showcasing your gadgets in unexpected and amusing scenarios. Imagine a video where a robotic vacuum cleaner becomes the star of a slapstick-style comedy, playfully navigating hilarious household obstacles.
To effectively incorporate humor and playfulness, understand your audience’s sense of humor and preferences. Craft content that brings a smile to their faces while subtly highlighting your product’s benefits. This approach not only humanizes your brand but also forms a memorable emotional connection with your audience.
By adding humor and playfulness to your content, your product brand becomes more approachable, relatable, and shares a refreshing twist that sets it apart from competitors.
Unexpected giveaways are a delightful twist that can make your product brand content truly shine. Imagine you’re promoting a line of premium skincare products. Instead of the conventional sales promotions, picture a spontaneous giveaway event on your social media platforms.
Announce it with an element of surprise, such as “Free Spa Day for the Next 24 Hours!” Customers who purchase your products during this period enter a draw to win a luxurious spa experience. This not only rewards your customers but also generates excitement and a sense of urgency around your brand.
To execute surprising giveaways effectively, maintain transparency and fairness in the selection process, and promote the event across all your digital channels. These surprise acts of generosity not only boost customer loyalty but also create a buzz around your brand, turning one-time buyers into long-term advocates.
By incorporating sudden giveaways into your content strategy, your product brand becomes synonymous with excitement and generosity, setting it apart in the competitive market.
Infusing your content with visual or aesthetic twists can breathe fresh life into your product brand’s image. Imagine you’re marketing a line of designer furniture. Instead of traditional product photos, envision a campaign that showcases your furniture in unexpected and visually striking settings.
Picture a sleek modern chair suspended amidst a lush forest or a chic coffee table nestled in a charming vintage café. By juxtaposing your products in unconventional environments, you not only highlight their aesthetic appeal but also convey a sense of innovation and creativity.
To successfully incorporate visual or aesthetic twists, brainstorm unique settings or contexts that complement your product’s design and style. Experiment with photography, video, or graphic design techniques that enhance the visual impact.
This approach not only captivates your audience but also positions your brand as a source of inspiration and innovation. By infusing your content with visual or aesthetic twists, your product brand can transcend the ordinary, creating a lasting impression that sets it apart from competitors.
Crafting cross-promotional content is a strategic twist that can elevate your product brand’s visibility and reach. Imagine you’re marketing a line of premium headphones. Instead of solely focusing on headphone features, collaborate with a renowned music artist for an exclusive “Behind the Music” interview series.
In these engaging videos, the artist shares insights into their creative process, and the headphones naturally become a part of the narrative. This cross-promotion not only introduces your products to a wider audience but also associates your brand with the world of music and artistry.
To successfully create cross-promotional content, seek partnerships with complementary brands or influencers in your niche. Align your values and messaging, and jointly develop content that resonates with both your audiences. By doing so, you not only expand your brand’s reach but also establish meaningful connections that extend your brand’s appeal.
By infusing your content with cross-promotional collaborations, your product brand can become a part of broader conversations and establish itself as a relevant and engaging choice in your industry.
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