To create a comprehensive content strategy, it’s not smart to have too many content types to handle.
There are 8 content types, that can be used in conjunction for more powerful content marketing: website, blog, social, email, webinars, video, infographics, and influencers.
The idea is to plan and execute just these 8 types of content that are non-overlapping, complementary and can work in tandem. Every one of these 8 types of content must have a clear goal to accomplish.
You can then focus on delivering a consistent message across all these 8 channels rather than having too many content types to create and maintain.
It would be easier and quicker to establish yourself as a thought leader, build trust with your audience, and ultimately drive more conversions and revenue if you stay focused on your messaging instead of experimenting with too many mediums.
This post is part of a cluster related to “Content Marketing: The Practical Guide For Brand Owners.”
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While using a variety of content types can be effective, it’s also essential to focus on just a few key content types that align with your brand’s goals and resonate with your audience. Here are some reasons why:
Here are three great quotes from experts on why brands should focus on just a few content types:
"It's important to have a mix of content types, but it's equally important not to try to do too much. Focusing on just a few key content types allows you to produce high-quality content that resonates with your audience, without spreading your resources too thin.
"It's better to be great at a few content types than mediocre at many. Focusing on just a few key types of content that align with your brand and provide value to your audience can help you establish a strong online presence and drive real business results."
The key to content marketing success is to focus on creating a few high-quality pieces of content that really resonate with your audience. By focusing on just a few key types of content, you can provide consistent value and build deeper engagement with your audience, without overwhelming them with too much content."
Your website is an essential component of your content marketing strategy because it serves as the central hub for all your content. Your website is where you host your blog posts, product pages, landing pages, and other types of content.
It’s also the place where your audience can go to learn more about your brand, products or services, and engage with you directly.
By creating high-quality content on your website and optimizing it for search engines, you can attract new visitors and engage with your existing audience.
Your website can also be used to collect leads, generate sales, and provide customer support, making it a critical component of your overall marketing and business strategy.
Hubspot has this excellent video on why a website is important to a business –and how it should be planned to be useful to customer needs rather than what you want to say about yourself. Worth a watch!
Here are 1o ways you can use your website as your online business presence and base:
Your blog is essential to your content marketing strategy because it allows you to regularly publish fresh, relevant content that attracts and engages your target audience.
By creating high-quality blog posts that provide insights, tips, and advice on topics relevant to your audience, you can build trust and establish a relationship with your readers.
This can ultimately lead to increased brand awareness, leads, and conversions.
A blog can also be used to optimize your website for search engines, improving your overall online visibility and attracting even more traffic to your website.
In this video by Shopify, the A-Z of blogging is covered. From picking a niche, platform, and domain name … to creating a strategy, blogging away, and doing SEO … to promoting a blog – and, of course, making money.
Here are 1o ways you can use your blog to skyrocket brand authority:
Social media is essential to your content marketing strategy because it allows you to reach and engage with your target audience on platforms they are already using.
By sharing high-quality content on social media, you can attract new followers and build relationships with your existing audience.
Social media also allows you to showcase your brand’s personality, values, and culture, which can help build trust and loyalty with your audience.
Additionally, social media can be used to distribute your content to a wider audience, amplify your reach, and ultimately drive more conversions.
I loved this simple but to-the-point video from Hurrdat on how to get your audience to engage with you more n social media. It’s one thing to want better engagement, but there are tactics you have to adopt to stir the engagement pot.
Here are ten ways to use social media for greater audience engagement:
Emails are essential to your content marketing strategy because they allow you to communicate directly with your audience and provide personalized content relevant to their interests and needs.
Collecting email addresses from your website visitors and leads can create targeted email campaigns that offer value, build trust, and drive more conversions.
Emails can be used to distribute blog posts, share exclusive content, provide product or service updates, and more.
Email marketing can also be automated and scaled to reach a larger audience, making it a cost-effective way to engage with your audience and build relationships.
Hubspot has this top-notch video on everything to know about email newsletters. They’re a bit different from regular emails because there are some customer expectations to meet and some great ways to create click-and-read-worthy newsletters. Watch and learn!
Here are 10 ways emails can help customer nurturing and conversions:
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Webinars are essential to your content marketing strategy because they allow you to provide your audience a more immersive and interactive experience.
By hosting webinars, you can share your expertise, provide valuable insights, and engage with your audience more personally and directly.
Webinars also provide an opportunity to showcase your brand’s personality and values, build credibility, and establish yourself as a thought leader in your industry.
Additionally, webinars can be recorded and shared as on-demand content, providing lasting value to your audience even after the live event.
In this video by Livestorm, you’ll learn what an evergreen webinar is, its benefits, and step-by-step guidance on how to get started. It’s an automated webinar that can be pre-recorded and scheduled at a certain time or even on a recurring basis.
Here are ten ways to use AI for effective content distribution:
Choose a relevant topic: Choose a topic relevant to your target audience and align with your business objectives.
Provide valuable content: Provide valuable content that educates and informs your audience, highlighting your offerings’ benefits and unique features.
Use storytelling: Use storytelling to make your content more relatable and memorable for your audience.
Use visuals: Use slides or videos to make your content more engaging and visually appealing.
Provide case studies: Provide case studies or customer success stories to showcase how your offerings have helped others in the past.
Use demos: Use live demos to showcase your products or services in action and provide a hands-on experience for your audience.
Offer free trials: Offer free trials or demos to encourage attendees to try your offerings and experience the value firsthand.
Use Q&A sessions: Use Q&A sessions to answer questions and provide insights for your audience, building trust and establishing your authority.
Provide resources: Provide resources such as whitepapers, e-books, or templates to offer additional value and help attendees get the most out of your offerings.
Use surveys: Use surveys to gather feedback from attendees and gain insights into their preferences and needs.
Tutorial videos are essential to content marketing because they allow brands to showcase their expertise and establish themselves as thought leaders in their industry.
By creating valuable and informative content that teaches viewers how to solve problems or achieve their goals, brands can build trust and credibility with their audience.
Tutorial videos are also highly shareable and can help increase brand awareness and reach, as viewers are more likely to share useful content with their friends and followers.
Additionally, tutorial videos can help drive traffic to a brand’s website or social media channels. After watching the video, viewers may be interested in learning more about the brand or its products/services.
Who can explain how to make a tutorial video better than Camtasia, one of the best video editing software? This video explains the whole works … content planning, script writing, recording, editing, producing, and sharing.
Here are ten ways tutorial videos can enhance topic depth of your content marketing:
Demonstrating product features: Tutorial videos can be used to showcase the features and benefits of your product, making it easier for potential customers to understand how your product works.
Building trust: When people see a product in action, they are more likely to trust it. Tutorial videos can help to build trust by demonstrating how a product works and what it can do.
Providing valuable information: Tutorial videos can provide valuable information to customers, such as tips on how to use a product or best practices for a particular industry.
Engaging audiences: Tutorial videos can be more engaging than written content, as they can demonstrate concepts visually and make complex ideas easier to understand.
Increasing brand awareness: Tutorial videos can help increase brand awareness by showcasing your products or services visually compellingly.
Generating leads: Tutorial videos can capture leads by encouraging viewers to sign up for a free trial, download an ebook, or subscribe to a newsletter.
Providing customer support: Tutorial videos can be used to provide customer support, as they can help customers troubleshoot issues or answer common questions.
Creating shareable content: Tutorial videos are highly shareable, as people are likelier to share video content with friends and followers.
Saving time: Tutorial videos can save time by answering common questions or providing instruction, reducing the need for customer support staff to respond to individual queries.
Encouraging sales: Tutorial videos can help to promote sales by demonstrating how a product works and highlighting its benefits, making it more appealing to potential customers.
Infographics are essential to content marketing because they can effectively communicate complex information in a visually appealing, easy-to-digest format.
By presenting information in an engaging and informative way, infographics can increase audience engagement and retention.
They also make it easier for viewers to understand the critical points of a message, making them more likely to retain and act on the information presented.
Additionally, infographics are highly shareable and can help increase brand awareness and reach, as viewers are more likely to share visually appealing and valuable content with their friends and followers.
Venngage is my go-to tool for creating uber-easy infographics that look like pros created them. Here is a video from Venngage on how to build your top-quality infographics in just 5 simple steps with their tool.
Here are ten ways infographics help supercharge content marketing:
Influencer marketing has become an essential strategy for marketers in recent years because it allows brands to leverage the reach and influence of social media personalities to promote their products or services to a highly engaged audience.
Influencers are trusted by their followers and can help to build brand awareness, drive engagement, and generate sales.
By partnering with influencers, marketers can tap into a new source of customers and reach audiences that may be difficult to access through traditional advertising channels.
Additionally, influencer marketing can be highly targeted, allowing brands to reach specific demographics or niches, and can be cost-effective compared to other marketing channels.
This terrific video from Hubspot explains how even on low to meager budgets, you can get excellent influencer marketing for your brand if you know how to locate and prime these nano- and-micro-influencers. Must watch!
Here are ten ways to use influencers for precise, targeted marketing:
1. Focus on a concise selection of 8 content types that complement each other as a cohesive set. These content types include website, blog, social media, email, webinars, video, infographics, and influencer marketing.
2. each of the 8 content types must have a distinct and well-defined objective. With a smaller number of content types to manage, it becomes more feasible to ensure that a consistent message is conveyed across all 8 channels.
3. Concentrating on your messaging rather than trying out too many mediums allows you to establish yourself as a thought leader more easily and rapidly. This, in turn, will help you to build trust with your audience and ultimately increase conversions and revenue.
Branding and content marketing are tough because they require a deep understanding of the target audience, a commitment to delivering high-quality content consistently, and ongoing optimization to remain effective. This is where an expert hand can be invaluable.
With cutting-edge knowledge of the latest industry trends and best practices, an expert can help provide the guidance and support needed to achieve the desired results.
"I am committed to elevating my clients' branding and content marketing to a dominant position because I believe that a strong and distinctive brand identity, coupled with high-quality content, can be a game-changer for businesses. I've done it over and over for 40+ years and 125+ clients."
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Give yourself truly big benefits.
Get my weekly newsletter packed with cutting edge brand content tips, tricks, tactics, techniques, and trends. I scour the Net for you.
Use my Privilege Discount on all my products and services – at any time, without limit – as long as you’re uninterruptedly subscribed.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
