Whether you’re just getting started with content marketing or looking to take your skills to the next level, some iconic books are a must-read for anyone who wants to master content marketing.
These books provide not only valuable guidance on content strategy but also offer real-world examples.
Content marketing is a powerful business tool to attract, engage, and retain customers. However, creating an effective content marketing strategy can be challenging, especially for those new to the field.
Fortunately, many excellent resources are available to help businesses master content marketing. One of the best resources is books.
In this post, we’ll explore some of the bestselling content marketing books and explain how you can use them to hone your skills and take your content marketing to the next level.
This post is part of a cluster related to “Content Marketing: The Practical Guide For Brand Owners.”
To find a special gift waiting for you on this page, click the button below to take a peek, before you read on …
Evergreen resources are content that remains relevant and useful over time, regardless of technological changes, trends, or current events. These resources provide timeless insights, strategies, and information that can continue to be valuable to readers or users for months or even years after they are created.
Examples of evergreen resources include books. These resources are typically focused on addressing a particular topic or issue and providing detailed information or insights useful to readers over an extended period.
Evergreen resources are valuable assets for businesses, individuals, and organizations that want to establish themselves as thought leaders in their industry or provide ongoing value to their audience.
By creating informative, engaging, and enduring content, they can build a loyal following and establish themselves as trusted sources of information and expertise.
There are five reasons why the book choices made in this blog post are high-value evergreen resources:
If you love quotes from people who matter here are a few about bestselling content marketing books:
"The goal of content marketing is to create a relationship with your audience by providing them with useful information. The best content marketing books provide insights and guidance on how to create content that is informative, engaging, and relevant to your target audience."
Content marketing is not just about promoting your products or services. It's about providing value to your audience and building trust and credibility with them. The best content marketing books provide guidance on how to create content that is authentic, informative, and engaging, which is essential for building a loyal following."
“Content Inc.” by Joe Pulizzi is a remarkable book offering a unique content marketing perspective. Unlike many other books, which focus on tactics and techniques for creating and distributing content, “Content Inc.” takes a more strategic approach.
It argues that businesses should build an audience through content and then use that audience to inform and guide product development.
The book provides a step-by-step process for creating a successful content marketing strategy and real-world examples and case studies that illustrate the key concepts and strategies.
Written by a leading authority, “Content Inc.” is a valuable and insightful read for anyone interested in content marketing.
Joe Pulizzi, co-founder of the Content Marketing Institute, explains how his book is different. He shares a proven step-by-step process to building audiences and generating revenue from content marketing. This is the new, proven entrepreneurial model explained in “Content Inc.” which challenges conventional wisdom. And works.
Here are ten reasons to grab Joe Pulizzi’s book and keep it forever:
“Everybody Writes” by Ann Handley is a special book that offers a practical guide to creating high-quality content for any medium. The book is unique in covering all aspects of content creation, from grammar and style to storytelling and strategy.
It provides actionable advice and tips for improving your writing skills and creating engaging, informative, and shareable content.
What sets the book apart is Ann Handley’s approachable writing style and her emphasis on making writing accessible to everyone, regardless of their experience or background.
Whether you’re a seasoned writer or just starting, Everybody Writes is a valuable resource for anyone who wants to improve their writing skills and create compelling content that resonates with their audience.
Watch this terrific video where Erin King interviews the bestselling author of “Everybody Writes,” Ann Handley, as they talk about attracting (and retaining) new customers through stellar online communication.
Here are ten reasons to grab Ann Handley’s book and keep it forever:
“Contagious: Why Things Catch On” by Jonah Berger is a remarkable book that explores why specific ideas and products become popular and spread through word-of-mouth.
What sets this book apart is its focus on the psychology behind why people share and talk about certain things rather than simply providing a list of tactics or strategies.
Berger’s approach is based on extensive research on content that resonates with audiences and can potentially become viral.
The book is also highly readable, with engaging anecdotes and real-world examples that illustrate the concepts and make them easy to understand.
Good Life Project founder Jonathan Fields interviews Jonah Berger about how to generate contagious word of mouth. And Jonah explains his 6 critical STEPPS – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
Here are ten reasons to grab Jonah Berger’s book and keep it forever:
“The New Rules of Marketing & PR” by David Meerman Scott is a special book that challenges traditional marketing methods and provides a roadmap for businesses to reach their target audience in today’s digital age.
What sets this book apart is its focus on leveraging new media and digital platforms to create effective marketing campaigns.
Scott’s approach is based on practical advice and real-world examples, making the book a valuable resource for businesses looking to stay ahead of the competition.
The book is also highly readable, with clear and concise language that makes the concepts easy to understand.
Tech Funnel has this very interesting video with David Meerman Scott on how he got to writing his book “The New Rules of Marketing & PR.” In this interview, David talks about his journey to becoming a bestselling author, his time management as a writer, the impact of content in reaching customers through the buyer’s journey, and the future of marketing and PR.
Here are ten reasons to grab David Meerman Scott’s book and keep it forever:
To find a special gift waiting for you on this page, click the button below to take a peek, before you read on …
“Influence: The Psychology of Persuasion” by Robert Cialdini is a special book that explores the psychology behind why people say “yes” to specific requests and how to apply these principles to influence others.
What sets this book apart is its focus on the underlying psychological principles that drive human behavior rather than simply providing a list of tactics or techniques.
Cialdini’s approach is based on extensive research and provides practical insights and examples that can be applied in various situations, from sales and marketing to personal relationships.
The book is also highly readable, with engaging anecdotes and real-world examples that illustrate the concepts and make them easy to understand.
In this interview with Franklin Covey, New York Times bestselling author Dr. Robert Cialdini shares what he’s learned from decades of scientific research on the art of influence and persuasion. He outlines how his six principles of persuasion can become a cornerstone for conducting effective business in a constantly changing environment.
Here are ten reasons to grab Robert Cialdini’s book and keep it forever:
“Building a StoryBrand” by Donald Miller is a special book that provides a framework for businesses to create compelling stories that resonate with their target audience.
What sets this book apart is its focus on the power of storytelling in marketing and branding.
Miller’s approach is based on the idea that customers don’t buy products, they buy solutions to their problems, and businesses need to position themselves as the guide to help them overcome those problems.
The book is also highly actionable, with practical advice and exercises that help businesses clarify their message and create a story that engages their audience.
This is a fascinating and rare video where Donald Miller, author of “Building a Storybrand,” explains how a simple One Liner exercise can help you build a story brand – identify your customers’ problem, explain your plan to help them, and describe a successful ending to their story.
Here are ten reasons to grab Donald Miller’s book and keep it forever:
“Youtility” by Jay Baer is a special book that explores the concept of marketing that is truly helpful and useful to customers.
What sets this book apart is its focus on creating genuinely valuable content for customers rather than simply promoting products or services.
Baer’s approach is based on the idea that businesses should focus on creating content that is so useful that customers would be willing to pay for it rather than just giving it away for free.
The book is also highly actionable, with practical advice and case studies demonstrating how businesses can implement the principles of Youtility in their marketing campaigns.
If you ever wondered what Jay Baer was trying to say to you in his entire book, there is this 6+ minute video where he explains his idea so beautifully that I am compelled to call this video “Beautility.” Don’t miss this one!
Here are ten reasons to grab Jay Baer’s book and keep it forever:
“They Ask You Answer” by Marcus Sheridan is a special book that provides a revolutionary approach to content marketing by answering the questions that customers are asking.
What sets this book apart is its focus on addressing the questions and concerns of customers in an honest and transparent way.
Sheridan’s approach is based on his own experience of turning his struggling pool company into one of the largest in the United States by providing valuable content that addressed the questions and concerns of his customers.
The book is highly practical, providing a step-by-step guide on how to implement this approach in your own business.
It always helps to hear the book’s author take the time to make a video and explain why he wrote the book, what he has tried to emphasize, and why you should listen to his ideas. Marcus Sheridan does just that in this very informative video on the right attitude to have to do content marketing. Must watch!
Here are ten reasons to grab Marcus Sheridan’s book and keep it forever:
1. Whether starting or advancing in content marketing, iconic books are a must-read for mastering it. They offer valuable guidance on strategy and real-world examples.
2. Content marketing attracts, engages, and retains customers. Though it can often be a challenge to create an effective strategy, books are a great resource for mastering the techniques and tactics.
3. This post highlights 8 of the bestselling content marketing books and shows how they can help hone your skills to advance your content marketing.
Branding and content marketing are tough because they require a deep understanding of the target audience, a commitment to delivering high-quality content consistently, and ongoing optimization to remain effective. This is where an expert hand can be invaluable.
With cutting-edge knowledge of the latest industry trends and best practices, an expert can help provide the guidance and support needed to achieve the desired results.
"I am committed to elevating my clients' branding and content marketing to a dominant position because I believe that a strong and distinctive brand identity, coupled with high-quality content, can be a game-changer for businesses. I've done it over and over for 40+ years and 125+ clients."
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Give yourself truly big benefits.
Get my weekly newsletter packed with cutting edge brand content tips, tricks, tactics, techniques, and trends. I scour the Net for you.
Get a free download of my 93-page eBook “BRANDSPEAK” … on how to deploy content marketing for total brand domination.
Just fill in the form to join my community … we have big and small brands for company. You’ll stay on the speedway to growth.
