Your website is often the first point of contact between your business and potential customers. But even the most beautiful and user-friendly website won’t convert visitors into customers without compelling copywriting. Fortunately, it’s a skill that can be easily learned.
It’s common for content marketing gurus to make a subtle difference between “content marketing strategy” and “content strategy.” Whatever you call it, a content strategy is the step-by-process plan by which you decide who your business will target and what process you will employ to do so.
Content marketing is not just the cheapest and smartest way to get loads of organic traffic, conversions, and sales online. It is the only way! It takes a bit of time to gain traction and momentum. But once the engine starts moving, there is nothing but success around every corner …
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