Category Content Strategy

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Person As A Brand
Micro Marketing Tactics

How To Gain Big Results From Micro Marketing Tactics

Are you tired of pouring your time and resources into marketing campaigns that yield little to no results? It’s time to switch gears and embrace micro marketing tactics. Whether you’re a small business owner or a marketer looking to revamp your approach, discover the power of micro marketing.

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How To Create Buyer Personas

How To Create Buyer Personas For Content Targeting

If you’re struggling to connect with your target audience through your content, creating buyer personas is a crucial first step in improving your content strategy. By understanding your ideal customer’s specific needs and pain points, you can tailor your content to speak directly to them.

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Mapping Content To Every Stage Of The Buyer Journey

How To Map Content To Every Stage Of The Buyer Journey

Today, nearly 80% or more of customers’ journeys towards buying anything are preferred to be done in a self-service mode than without the aid of sellers. Brand marketers have no choice but to help customers indirectly with their content mapped perfectly to match the buyer journey stages.

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