I can elevate your small or big brand’s unique differential and power in a world awash with sameness. It’s about being “unusual by strategy.”
Today brands need chutzpah, ambition, and audacity. If you’re ready to shatter the status quo, stand out, and achieve extraordinary brand results, I’m here to enable bold moves and innovation. With over 40+ years of experience in Advertising and Digital/Content Marketing, spanning 125 brands, I can create irresistible content.
When you are the primary brand of your business, how can unusual brand content profile your personal credibility, expertise, and authority?
When your product brands are your money-spinners, how can unusual brand content help showcase and move them off the shelves faster?
When you’re offering services or solutions to your customers, how can unusual brand content get you greater visibility, reach, trust, and sales?
When your company is your brand, how can unusual brand content impact your stakeholders and competitors, and get you market dominance?
When your brand is driven by a purpose greater than itself, how can unusual brand content evangelize its transformative message to millions?
When you’re a CEO, COO, CFO, CIO, or CMO of a business, how can unusual brand content help your thought-leadership shape industry opinion?
“In a digital world overflowing with content, ‘usual’ gets overlooked. My four decades in brand strategy have taught me this – the unusual, when rooted in sound strategy, stands out and sticks in the mind. That’s why I commit to being ‘Unusual by Strategy’. It’s not just about being different; it’s about being different where it counts. For your brand, this means content that’s not just noticed, but remembered and acted upon.”
I have notched up 40+ years of experience in multinational Advertising & Digital Marketing. I worked with global agencies like Ogilvy, JWT, and Lowe Lintas. I also owned my own avant garde web innovations company, Avigna Technologies.
I have consulted in Digital Marketing for close to 125 brands of all sizes and nuances – including global megabrands as well as disruptive startups. My clients tell me it is rare to find someone like me who has the seasoned strengths in three areas – Content Strategy, Brand Building, and SEO/UX Writing.
To add to this is my personal mandate to bring the unusual into every piece of work I do to lift its competitive edge.
I also have an MBA in Marketing from The University of Wales UK, and I’m a SmartBlogger Certified Content Marketer.
Standing out in an oversaturated market or niche is akin to finding a needle in a haystack. As businesses proliferate and consumer choices multiply, the challenge of differentiating oneself looms larger than ever. The solution lies in crafting a strategy that blends both conventional wisdom and unconventional thinking.
Crafting a budget that aligns with your content marketing needs is both a challenge and an opportunity, as businesses strive to capture the attention of their target audience. To address this demand effectively, your budgeting approach should encompass a blend of conventional and unusual solutions.
In today’s digital age, the prevalence of mobile devices has transformed the way we consume content. Whether it’s articles, websites, or multimedia, mobile users expect seamless experiences. However, achieving genuine mobile-friendliness goes beyond mere responsive design. It must be based on an analysis of user experience.
One of the persistent challenges marketers face is determining the return on investment (ROI) of their content efforts. Crafting and distributing valuable content is crucial, but understanding its impact on your bottom line is equally vital. It’s the key to optimizing your content marketing strategy effectively.
Engaging and retaining your target audience is the lifeblood of successful content marketing. In today’s digital world, where information overflows, and competition is fierce, it’s vital to employ diverse strategies. Some are tried-and-true, while others push the boundaries of conventional thinking.
In an era where every click, like, and share matters, the challenge of making your content stand out is more pressing than ever. The solution, however, doesn’t reside solely in conventional methods; it requires a blend of the tried-and-true with the unexpected. This blog post is your guide to bridging that gap.
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Content Marketing That’s “Unusual By Strategy” … Tips, Tricks, Tactics, Techniques, Trends, Training.
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