Brand strategy futurized: tactics, techniques and trends
KLM’s social media strategy is apparently based on three pillars: Reputation, Service and Commerce. Commerce is the more challenging aspect of strategy because so far very few companies have succeeded in revenue-izing social media contact with consumers. KLM’s social media strategy is apparently based on three pillars: Reputation, Service and Commerce.
Brands and consumers. For years, this tumultuous relationship has been the subject of heated debate and has been an advertiser’s daily dilemma. Now it is time to ask that vital question. Do consumers belong to brands - or must brands belong to consumers first? … [Read more...]
I've worked for 33 years so far in multinational brand advertising - as both Creative and Account Planner. In the last 16 years I've been focused specifically on Digital Brand Strategy and Technological Innovation. All in all, I've evolved into a hybrid "Creative-Techno-Brand-Strategist". … [Read more...]
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| Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard The book answers not only the specific ROI question, but also gives a solid framework for assessing the real question: "What's the true VALUE of social media?"   |
