Brand Consumers

KLM’s social media strategy is apparently based on three pillars: Reputation, Service and Commerce. Commerce is the more challenging aspect of strategy because so far very few companies have succeeded in revenue-izing social media contact with consumers. KLM’s social media strategy is apparently based on three pillars: Reputation, Service and Commerce.

Brands and consumers: who really belongs to whom?

Brands and consumers: who really belongs to whom?

Brands and consumers. For years, this tumultuous relationship has been the subject of heated debate and has been an advertiser’s daily dilemma. Now it is time to ask that vital question. Do consumers belong to brands - or must brands belong to consumers first? … [Read more...]