Content marketing: 7 killer books to help you upskill!

content-marketing-books

Content marketing is going to be one of the most in-demand skills for 2015. With the constant need to feed the “content monster” on the social media, quality of content has begun to suffer at the hands of quantity. Content marketing has also become more visual than verbal, so it’s time to upskill for 2015. … [Read more...]

Social media metrics: how to separate lies from the truth!

social-media-metrics-truth

Social media metrics are tricky to measure, for sure, but that is not the issue. The problem is that many seemingly sound measurements could be lies that hide the truth about the social success of our brands. The good news: there are some eye-opening ways to calculate success that are worth a good look. … [Read more...]

Google’s child-friendly ideas should excite kids’ brands!

google-child-friendly-products

Google’s child-friendly versions of Search, Gmail, and YouTube (for kids below 13 years) are on the way. Maybe countless young children are already "unofficially" hooked on Gmail, Search and YouTube, but with new legit child-friendly versions of Google products, the opportunities for kids’ brands should be exciting. … [Read more...]

Jay Baer: “youtility” is smart marketing as help, not hype

jay-baer-youtility

Jay Baer has 20 years’ experience in digital marketing, and has advised more than 700 companies including 30 of the FORTUNE 500. His firm - Convince & Convert – works with leading brands to optimize their marketing, social media and content initiatives. Here is a collection of some of his best quotable quotes, on his own blog and other websites … … [Read more...]

Gary Vaynerchuk: it’s about doing what works, right now

gary-vaynerchuk

Gary Vaynerchuk is co-founder and CEO of a social media brand consulting agency VaynerMedia, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce. Here is a collection of some of his best quotable quotes, on his own blog and other websites … … [Read more...]