Branded content: how to make consumers devour it!

Branded content: how to make consumers devour it!

Branded content is where brands deliberately link themselves with newsy or trending entertainment to build high-interest brand-related content. Many brands have now found ultra-innovative ways to hijack online “happenings” to their own advantage and to get customers to devour it all in diverse formats. … [Read more...]

McDonald’s social media gaffe and nimble recovery

McDonald’s social media gaffe and nimble recovery

McDonald’s social media lessons seem to have been learnt the hard way. Spectacular failure has led to introspection, re-strategizing, deft recovery and subsequent spectacular success. There can't be a better case study of what not to do in the social media - and then what to do to make it all more than okay! … [Read more...]

Brands and consumers: who really belongs to whom?

Brands and consumers: who really belongs to whom?

Brands and consumers. For years, this tumultuous relationship has been the subject of heated debate and has been an advertiser’s daily dilemma. Now it is time to ask that vital question. Do consumers belong to brands - or must brands belong to consumers first? … [Read more...]

Guy Kawasaki: evangelist of Apple and a world changer

Guy Kawasaki: evangelist of Apple and a world changer

Guy Kawasaki was formerly the chief evangelist of Apple. He is currently the co-founder of Alltop.com, and a founding partner at Garage Technology Ventures. Guy's blog titled "How to change the world: A practical blog for impractical people" is among my most favorite web destinations. Here is a collection of some of the best quotable quotes by Guy Kawasaki, on his own blog and other websites ... … [Read more...]